LG amazes the branding world with its innovative change
(By Marcelo Maurizio and Juan Maqueda) The South Korean consumer electronics company has decided to modify its global brand identity to make it more attractive to Generation Z, and adapt to a constantly changing technological landscape. It presents its new brand identity, characterized by an animation in its logo capable of showing up to eight different gestures on digital media. This resource is uncommon in the world of brands, and the company seeks to approach new generations and reinforce its iconic brand status.
(By Marcelo Maurizio and Juan Maqueda) The South Korean consumer electronics company has decided to modify its global brand identity to make it more attractive to Generation Z, and adapt to a constantly changing technological landscape. It presents its new brand identity, characterized by an animation in its logo capable of showing up to eight different gestures on digital media. This resource is uncommon in the world of brands, and the company seeks to approach new generations and reinforce its iconic brand status.