Messi and Lay's: the spot that proves soccer is now football in the US
(By Marcelo Maurizio) Lionel Messi surprises once again with his impactful debut at Inter Miami! Not only was he the star on the field, but also the face of an impressive advertising campaign by the renowned American snack brand, Lay's. The fact that a beloved Latin American figure, hailing from Argentina, is revered for his professionalism, education, discipline, hard work, humility, teamwork, excellent rapport with all social sectors and cultures, and his incredible charisma has led to an unprecedented appreciation of an Argentine by American and the new, unique, and strong Anglo-Latin culture.
(By Marcelo Maurizio) Lionel Messi surprises once again with his impactful debut at Inter Miami! Not only was he the star on the field, but also the face of an impressive advertising campaign by the renowned American snack brand, Lay's. The fact that a beloved Latin American figure, hailing from Argentina, is revered for his professionalism, education, discipline, hard work, humility, teamwork, excellent rapport with all social sectors and cultures, and his incredible charisma has led to an unprecedented appreciation of an Argentine by American and the new, unique, and strong Anglo-Latin culture.