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(By Dino Dal Molin and Belen Gandolfo Screpante) Marketing experts, industry magazines, and keynote speakers have begun to identify a common base error that most companies make when choosing an advertising or marketing agency. Many companies focus on agencies that specialize in a specific area of advertising, media or marketing tools, rather than seeking more comprehensive and broader agencies that can offer a more comprehensive range of services.

(By Belen Gandolfo Screpante) Now you can do it in the hanging hotel over the Sacred Valley of Cuzco. There is a hotel in Peru that will leave you breathless or will allow you to breathe the purest air possible (it depends on perspectives) due to its incredible position on a cliff.

(By Belén gandolfo Screpante) Food Trucks are the hotspots that serve fresh and trendy flavors to their communities. Coffee is one of the most popular items served, as it boosts energy and accelerates metabolism with its delicious addictive charm. Whether you want to start your day energized at work or need something to lift you up to continue your day, you can visit any of these coffee trucks in downtown Miami.

(By Juan Maqueda and Marcelo Maurizio) The growth of gin and tonic consumption in the American continent has been significant in recent years, led by the United States and Argentina. The pandemic has been a determining factor in the increase in alcohol consumption, but gin and tonic have had a particular boom. 

(By Dino Dal Molin, Bizit Global, in co-creation with Marcelo Maurizio) For several years now, Apple and Samsung have led the mobile phone market. As we celebrate the 50th anniversary of the first mobile phone call made by Martin Cooper, it is worth recognizing the significant impact these two companies have had on the industry. From innovative designs to cutting-edge technology, Apple and Samsung have consistently pushed the boundaries of what is possible with mobile devices. 

(Infonegocios Miami reporting) A very impactful piece of news is circulating through various media outlets, in which Miami's mayor, Francis Suarez, would announce that billionaire entrepreneur Elon Musk's new venture, Twitter, is moving to the United States. "We are delighted to announce that on Monday we will hold a press conference to welcome Elon Musk and Twitter to the Magic City," Suarez stated via his official Twitter account.

(By Dino Dal Molin in collaboration with Juan Maqueda and Marcelo Maurizio) According to financial analyst Laura Martin of investment bank Needham, Apple should acquire Disney to expand its streaming content catalog and add significant value to its market value. In a report sent to investors on Thursday, Martin claims that the acquisition could increase Apple's market value by up to 580 billion euros if it were financed with Apple shares.

The city of Miami has been named the "foodie" city of 2023 by the renowned food publication, Bon Appétit. The magazine has highlighted Miami as the mecca of food due to the wide variety of original restaurants the city offers. The editor-in-chief of the magazine, Dawn Davis, writes that while the editors traveled around the country in search of new and bold places to eat, they admitted that the only place they always wanted to go back to was Miami.

(By Gisela Di Fabio) The great wealth of Miami lies in its diverse culture and the values of its citizens, both natives and 21st century immigrants who now make up this "cultural beacon." I am the granddaughter of immigrants. My grandparents arrived in Argentina and built their futures with their own hands. They learned the language, built their homes, founded businesses, and studied trades that allowed them to get ahead, for themselves and their families. Their story is not different from that of many Latin American migrants who come to Miami in search of a better future.

(Por Marcelo Maurizio y Juan Maqueda) Estela Rotmistrovsky is a marketing mentor and media planner who has made it her mission to help entrepreneurs in Miami and Latin America through marketing and media planning. She emphasizes the importance of a comprehensive marketing plan that goes beyond just social media and search engines, especially now that the promise of Meta and Google's integrated solutions is starting to fade. Estela's Mindful Marketing approach emphasizes responsible and sustainable marketing that takes the environment and social responsibility into account.

(By Dino Dal Molin) The new version of Microsoft's Bing search engine, powered by the ChatGPT artificial intelligence, has been conceived as a rival to Google from the outset. Microsoft has started to capitalize on its investment in OpenAI technology by including sponsored responses in its new search engine. Additionally, the company has confirmed that it is exploring the possibility of including advertising in Bing chat responses to share advertising revenue with partners whose content contributed to the chat response. Although the new Bing ChatGPT has not offered the best results in its first weeks, Microsoft continues to play its cards to jeopardize Google's monopoly in the online search business.

(By Juan Maqueda and Marcelo Maurizio) The country brand is fundamental and strategic for nations, requiring solidity and coherence over time and a lot of marketing dynamics. For many years, Peru's success was a clear example, but now it is looking for repositioning. It was also a distinctive hallmark of Colombia, and NW recently underwent an identity change. On February 20, 2023, Brazil presented its Brazil brand, returning to its iconic 2005 design after being reviewed and adapted to new times. The brand relaunch includes a repositioning campaign and a declaration of intentions in the changing political cycle.

(By Soledad Huespe, from Cordoba, Argentina) Since FIFA took away the U-20 World Cup hosting rights from Indonesia, Argentina started fantasizing about the possibility… and Chiqui Tapia made it happen! In May, we will have a World Cup, in which not only our team could participate despite not qualifying, but also Córdoba could be one of the venues.