What sets Kotler apart is his ability to effectively blend theory and practice. His ideas are not only rooted in a deep understanding of the fundamental principles of marketing, but they are also backed by solid empirical research and rigorous analysis. Additionally, Kotler has a unique talent for communicating complex concepts in an accessible and applicable manner, making him an invaluable resource for those seeking to enhance their marketing and leadership skills.
Kotler's focus on strategic marketing has been particularly influential. In an increasingly competitive and dynamic business environment, his emphasis on creating and delivering value for the customer has been instrumental in the success of countless organizations worldwide. Kotler has not only helped define what it means to be a marketing professional, but he has also inspired others to adopt a more strategic and customer-centric approach in their own business practices.
Hosting an event with Philip Kotler is more than just honoring a marketing expert; it is an opportunity to delve into the mind of one of the great thinkers in the field. His ability to identify and analyze emerging trends, as well as his insight into the future of marketing, makes him an invaluable resource for any company or organization looking to remain relevant and competitive in a constantly changing world.
"H2H Marketing: The Genesis of Human-to-Human Marketing”
As part of the first edition of the Austral Marketing Meetings, a professional and academic event that will explore new models and paradigms of the discipline, Universidad Austral of Argentina will present the Spanish translation of the book "H2H Marketing: The Genesis of Human-to-Human Marketing," along with a webinar by Philip Kotler.
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This is a free activity with limited spots that require prior registration. The event will take place on Friday, March 22nd, from 09:00 to 13:00, in a hybrid format.
In addition to Kotler's participation, four conferences by international marketing experts and a panel of Chief Marketing Officers from Latin America will be presented. To access the complete program, please visit the following link: Austral Marketing Meetings Virtual.
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Conferences in English will have simultaneous translation into Spanish, but only through the Zoom platform (and with prior registration). You can also participate in the open broadcast of the event, but it will be entirely in English, from the Universidad Austral YouTube channel.
Dossier on the impact of Kotler in the present and future:
The Influence of Peter Drucker on Philip Kotler: A Transformative Legacy in Marketing and Business Leadership that is bearing fruit today.
Philip Kotler, the renowned guru of modern marketing, has been profoundly influenced by the legendary Peter Drucker, considered the father of modern management. This master-disciple relationship has marked a significant path in Kotler's thinking and his approach to marketing and business leadership.
Peter Drucker, with his vast erudition and unique vision, laid the groundwork for modern management and helped establish marketing as an essential strategic discipline for organizations. His revolutionary ideas on business management, innovation, corporate social responsibility, and decision-making have had a profound impact on the business and academic world.
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As a disciple of Drucker, Kotler has internalized and expanded many of the fundamental ideas of his mentor. Kotler has adopted Drucker's perspective on the importance of marketing as a central function in business management, recognizing that marketing is not limited to promoting products but involves creating and delivering value to customers.
Kotler, born in Chicago in 1931, has been a central figure in the development of marketing as an academic and professional discipline. Throughout his distinguished career, he has held academic positions at some of the world's most prestigious educational institutions, including Northwestern University and the University of Chicago. His numerous books and publications have served as cornerstones in shaping generations of marketing professionals, both in academia and in business.
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Drucker's influence on Kotler is reflected in the strategic and customer-centric approach that Kotler promotes in his work. Like Drucker, Kotler emphasizes the need to understand customer needs and desires, as well as to anticipate and adapt to changes in the business environment.
Great business leaders and marketing experts have been influenced by Kotler's ideas, partly derived from Drucker's philosophy. Notable examples include Apple's Steve Jobs, who applied user-centered marketing principles to revolutionize the technology industry, and Amazon's Jeff Bezos, whose customer obsession and innovation reflect the concepts promoted by Kotler and Drucker.
Another business leader influenced by Kotler's ideas is Starbucks' visionary Howard Schultz, who understood the importance of creating a unique customer experience and building a emotionally powerful brand. Additionally, leaders such as Tesla's Elon Musk and Virgin Group's Richard Branson have adopted disruptive, customer-centric marketing approaches, inspired in part by the teachings of Kotler and Drucker.