Does Disney make a mistake, even if they can win?: sues Ron DeSantis in battle for control of Florida resort

(By Juan Maqueda) The entertainment giant wants the court to nullify the governor's efforts to exert control over the Walt Disney World theme parks in Orlando. Disney sued Ron DeSantis, the governor of Florida and presumptive Republican presidential nominee, on Wednesday, saying he had subjected it to "a directed campaign of government retaliation".

The entertainment giant wants a court to nullify the state's efforts to exert control over Walt Disney World in Orlando. The lawsuit was filed minutes after a DeSantis-appointed oversight board voted to rescind the agreements signed in February that allowed the company to expand the theme park and maintain control over neighboring land.

Disney called the state government's action "manifestly repressive, manifestly anti-business and manifestly unconstitutional".

It added: "At the governor's behest, the state oversight board has sought to 'rescind' publicly noticed and duly agreed-upon development contracts, which laid the groundwork for billions of dollars of Disney investment and thousands of jobs.

"The governor and his allies have made it clear they don't care and won't stop".

The lawsuit is a dramatic escalation of a year-long battle between DeSantis and one of the largest employers in his state.

Last year, DeSantis opposed the self-governing powers that Disney had long maintained after it objected to his "no-gay" laws, which deal with teaching gender and LGBTQ+ issues in Florida schools.

In response, Disney, which historically appointed members to its oversight board, established covenants to prevent such powers from falling into the hands of DeSantis' appointed board.

Just before the governor's allies took control, the Disney board granted the company power over future development in the area, covering 27,000 acres, in perpetuity, overriding any power DeSantis' allies might take.

DeSantis said he would strike back, joking with reporters about the possibility of building a new state prison near Disney World Park.

In its lawsuit, Disney described its "immeasurable impact on Florida and its economy, establishing Central Florida as a world-class tourist destination and attracting tens of millions of visitors to the state each year".

The company employs at least 75,000 people in the park and receives 50 million visitors annually.

The Florida state government's campaign against Disney, the lawsuit said, was "orchestrated at every step by Governor DeSantis as punishment for Disney's protected speech [and] now threatens Disney's business operations, endangers its economic future in the region and violates its constitutional rights".

DeSantis did not immediately respond publicly. Jeremy Redfern, his press secretary, said in a statement posted on Twitter: "We are not aware of any legal right a company has to operate its own government or maintain special privileges not afforded other businesses in the state. This lawsuit is another regrettable example of their hope to undermine the will of Florida voters and operate outside the bounds of the law."

However, DeSantis has already suffered political damage from the fight, with conservatives concerned about the government's use of power against private companies. Thomas Peterffy, an online trading billionaire, cited DeSantis' policies on LGBTQ+ in schools, the issue at the center of the fight with Disney, before giving $1 million to Glenn Youngkin, the governor of Virginia.

Beyond any legal outcome, it is clear that public opinion does not agree with this conflict, and in some way Disney is creating an exaggerated drama and misrepresentation about something that most companies have accepted. An agreement on this issue is perfectly natural in a coherence of harmony between the state and private sectors.

Clearly, no one wants a conflict of this nature in a highly competitive Florida, and this concerns both parties. Therefore, the most logical and rational thing to do would be to reach a total agreement and for both sides to make some concessions, but above all, not to use ideological concepts but values such as freedom and respect to negotiate the agreements.

Desde China te contamos las dos grandes estrategias de todo negocio 2025-2030 en la era de la hiperproducción y saturación de mercado

Desde la Feria de Canton, un equipo de empresarios y analistas proponen esa clara visión. ¿Qué más necesitas para cambiar drásticamente el racional de tu directorio, de tus objetivos, de tu equipo de planificación, de tu disminuido, totalmente, área integral de marca, marketing, branding y comunicación?. ¿Tu foco ha sido vender? ¿Creas y expandes valor o eres un canal de venta de productos producidos en China?

(Tiempo de lectura alto valor estratégico: 4 minutos)

Argentina se convierte en el hub global de la economía de la felicidad: el World Happiness Fest aterriza en Buenos Aires con impacto hemisférico (y mucha movida de Miami)

(Por Otero-Maurizio) No es un festival. Es un movimiento geoeconómico con epicentro en Buenos Aires. El World Happiness Fest —presente en 80+ países— elige Argentina para su edición 2025, confirmando un giro histórico: la felicidad dejó de ser un tema blando para convertirse en el núcleo de la competitividad nacional y corporativa.
Y Miami —ciudad donde el bienestar es moneda de cambio— debe observar con atención estratégica.

La Feria de Cantón 2025 y la hiper producción China, cómo competir en Miami y Anglolatina (parte IV)

(Una serie de notas exclusivas desde China, cocreadas con Maximiliano Mauvecin, experto en comercio exterior, Esteban Bovo y Claudio Sanchez empresarios comerciales y productores latinos, desde China, junto con Maqueda y Maurizio) Es un campo de entrenamiento estratégico donde los emprendedores latinos pueden aprender a navegar la complejidad del comercio global, identificar tendencias antes que se masifiquen, y construir las alianzas que determinarán quiénes prosperan y quiénes desaparecen en la próxima década.

(Tiempo de lectura alto valor estratégico: 4 minutos)

Milei en Miami: el discurso de la "Revolución Capitalista" y su impacto real en inversores internacionales (análisis para inversores y empresarios)

(Por Taylor y Maqueda desde Brickell, colaboración especial de Marcelo Maurizio) Frente a 10.000 personas en el American Business Forum de Miami,  ovacionado en reiteradas oportunidades, Javier Milei ejecutó perfectamente el guión que inversores conservadores esperaban oír: "Dos de cada tres argentinos apoyan este camino" y "no existe crecimiento económico sin defensa de la propiedad privada".  

La comunidad argentina y latinoamericana que ha huido del estatismo socialista, la audiencia perfecta para Javier Milei en Miami

(Por Marcelo Maurizio, con la colaboración de Rovmistrosky y Maqueda) Para entender por qué Milei eligió Miami para este discurso, hay que comprender la composición única de la diáspora argentina aquí. Javier fue recibido con aplausos, gritos, aplausos, “te amo” y por supuesto “viva la libertad …” por venezolanos, colombianos, brasileños, españoles y miles de argentinos que huyeron del estatismo socialista de los gobiernos de sus países.