Does Disney make a mistake, even if they can win?: sues Ron DeSantis in battle for control of Florida resort

(By Juan Maqueda) The entertainment giant wants the court to nullify the governor's efforts to exert control over the Walt Disney World theme parks in Orlando. Disney sued Ron DeSantis, the governor of Florida and presumptive Republican presidential nominee, on Wednesday, saying he had subjected it to "a directed campaign of government retaliation".

The entertainment giant wants a court to nullify the state's efforts to exert control over Walt Disney World in Orlando. The lawsuit was filed minutes after a DeSantis-appointed oversight board voted to rescind the agreements signed in February that allowed the company to expand the theme park and maintain control over neighboring land.

Disney called the state government's action "manifestly repressive, manifestly anti-business and manifestly unconstitutional".

It added: "At the governor's behest, the state oversight board has sought to 'rescind' publicly noticed and duly agreed-upon development contracts, which laid the groundwork for billions of dollars of Disney investment and thousands of jobs.

"The governor and his allies have made it clear they don't care and won't stop".

The lawsuit is a dramatic escalation of a year-long battle between DeSantis and one of the largest employers in his state.

Last year, DeSantis opposed the self-governing powers that Disney had long maintained after it objected to his "no-gay" laws, which deal with teaching gender and LGBTQ+ issues in Florida schools.

In response, Disney, which historically appointed members to its oversight board, established covenants to prevent such powers from falling into the hands of DeSantis' appointed board.

Just before the governor's allies took control, the Disney board granted the company power over future development in the area, covering 27,000 acres, in perpetuity, overriding any power DeSantis' allies might take.

DeSantis said he would strike back, joking with reporters about the possibility of building a new state prison near Disney World Park.

In its lawsuit, Disney described its "immeasurable impact on Florida and its economy, establishing Central Florida as a world-class tourist destination and attracting tens of millions of visitors to the state each year".

The company employs at least 75,000 people in the park and receives 50 million visitors annually.

The Florida state government's campaign against Disney, the lawsuit said, was "orchestrated at every step by Governor DeSantis as punishment for Disney's protected speech [and] now threatens Disney's business operations, endangers its economic future in the region and violates its constitutional rights".

DeSantis did not immediately respond publicly. Jeremy Redfern, his press secretary, said in a statement posted on Twitter: "We are not aware of any legal right a company has to operate its own government or maintain special privileges not afforded other businesses in the state. This lawsuit is another regrettable example of their hope to undermine the will of Florida voters and operate outside the bounds of the law."

However, DeSantis has already suffered political damage from the fight, with conservatives concerned about the government's use of power against private companies. Thomas Peterffy, an online trading billionaire, cited DeSantis' policies on LGBTQ+ in schools, the issue at the center of the fight with Disney, before giving $1 million to Glenn Youngkin, the governor of Virginia.

Beyond any legal outcome, it is clear that public opinion does not agree with this conflict, and in some way Disney is creating an exaggerated drama and misrepresentation about something that most companies have accepted. An agreement on this issue is perfectly natural in a coherence of harmony between the state and private sectors.

Clearly, no one wants a conflict of this nature in a highly competitive Florida, and this concerns both parties. Therefore, the most logical and rational thing to do would be to reach a total agreement and for both sides to make some concessions, but above all, not to use ideological concepts but values such as freedom and respect to negotiate the agreements.

Superstar 2.0: Adidas Originals reescribe la cultura streetwear con una hiper campaña global que trasciende el fútbol (Miami queda fascinada)

(Por Maurizio y Maqueda) Campaña cinematográfica dirigida por Thibaut Grevet y protagonizada por figuras globales de música, moda y deporte: Samuel L. Jackson (narrador), Kendall Jenner, Jennie de BLACKPINK, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones y Olivia Dean.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El mundo analiza el “algoritmo Messi”: cómo Inter Miami convirtió un 0-2 en un éxito en todo sentido (el verdadero negocio es la remontada)

(Por Ortega - desde Orlando -, con Maurizio) En la MLS 2026, ganar un clásico no es solo sumar tres puntos: es dominar la conversación. Y eso fue exactamente lo que hizo Inter Miami en Orlando: pasó de un 0-2 en media hora a un 4-2 que reescribe el Clásico de Florida y, sobre todo, deja una señal estratégica para toda la liga

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

La mansión del futuro: te mostramos de forma exclusiva el interior de la nueva residencia de Zuckerberg y Chan en Miami

(Por Taylor, con la colaboración de Vera y Maurizio) Te mostramos el diseño más rupturista y fusión que hayas visto. La reciente adquisición de Mark Zuckerberg y Priscilla Chan de una mansión en construcción en Indian Creek Island ha puesto a todos los ojos sobre el mercado inmobiliario de lujo en Miami. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El código del Ormuz, la apuesta detrás del barril de crudo a US$ 100

(Por Mauvecin, Maurizio y Taylor) Cuando los titulares gritan sobre el estrecho de Ormuz, la mayoría piensa en un mapa, barcos y un cuello de botella. Lo que solo el 0.5% de las mentes estratégicas procesa es que estamos ante el mayor juego de póquer geopolítico desde la Crisis de los Misiles de Cuba, pero con crudo, drones y algoritmos financieros como fichas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El futuro del branding en la era de la hiper saturación: McDonald's Nueva Zelanda y un ejemplo que es escuela para todos

(Por Rodriguez Otero y Maurizio) Desde McDonald 's hasta Apple, la necesidad de innovación en branding nunca ha sido más crítica. En este entorno, es esencial que las marcas no solo se adapten, sino que también lideren con estrategias audaces y creativas. Entonces que le queda al resto del universo de marcas… solo hacer mucho más de lo que están haciendo hasta ahora y con una estrategia de ecosistema crossing. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Coca-Cola Argentina lanza latas Mundial 2026 que arrasan entre los hinchas y los kioscos (y contesta a Coca-Cola Brasil)

(Por Maqueda y Maurizio) A 100 días del mundial, las marcas tienen que hacer mucho más que otros mundiales, las que sean sponsor y las que no. Coca-Cola Argentina (algo así como la Coca Cola campeona del mundo), tiene una gran responsabilidad, acaba de lanzar una edición limitada de 5 latas coleccionables para conmemorar el Mundial 2026, con un diseño que fusiona el clásico rojo de la marca y grafismos en azul y blanco.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)