Tatiana Rodas: outstanding and impactful leadership speaker

(By Gisela Di Fabio / from Miami) In our section sponsored by the AACC and the Federation Binational Chambers of Commerce, we feature Latina women entrepreneurs in the USA and Florida. Today, we have the pleasure of speaking with Tatiana Rodas, a distinguished and impactful leadership conference speaker.

It is a pleasure to welcome Tatiana Rodas. Tatiana was born and raised in Guayaquil, Ecuador, and currently divides her time between Miami and Ecuador. She has two beautiful daughters and has a Bachelor's degree in Sports and Recreation, with a Master's degree in Emotional Management and Coaching. 17 years ago, she founded her entertainment company that now has different lines of business, including helping her target market achieve their dreams through conferences and master classes. One year ago, she started her career as a conference speaker after becoming a coach. Tatiana feels that she can capitalize and channel her ability for the public and her passion for her degree through coaching. In addition, she has experience as a leader, forming and guiding teams in different activities and sports.

Tatiana, welcome!

How did you find your purpose?

More than 5 years ago, I took a pause in my life to think and identify what was causing the void I felt, because I couldn't find the happiness we all seek. I was financially stable, my life was in order, but something was missing. I became conscious and observed that we neglect our essence, self-sabotage and hurt ourselves, and don't do what makes us happy. Most people do not live consciously, they do not have a life plan, passion, purpose, and the world does not help. The media sells us ephemeral happiness. So, we need to pause and look within ourselves to have the correct foundation not only to help ourselves, but also others because that is the true meaning of happiness.

Discovering that the world was moving with the same void that I felt, that we were all the same, I decided to look inward, and found that my happiness lies in serving, helping, and motivating others.

What sets you apart from other professionals who focus on leadership and motivation?

What makes me unique is my story, and the fact that I transmit from personal growth. My motivation comes from being abandoned by my parents at age 10, attempting suicide at 15, and becoming a mother at 19. When I look back, I realize that these experiences gave me the wisdom to discern and avoid exposing myself to pain. What makes me step out of my comfort zone is the service that is in my being. I was born to serve, and I know that God created me for this. When I refer to God, I do not speak of a religion, I speak of the divine source that makes each of us as we are, me creative, disruptive, resilient, and eager to help. I like to serve, to observe with consciousness, leave a seed, and help people learn how to live. Learning to observe is learning to look with honesty and gratitude.

What challenges did you encounter in the process of creating your business, and how did you overcome them?

The first challenge was making the decision to start this process. Then others arose, such as connecting with the right people, creating an ideal team, and knowing the target audience. I overcame these challenges with determination to start this journey and my mindset, which I believe is the crucial step to action. It must be broad, focused, and knowledgeable.

What advice would you give to others who are about to start building their own business?

If it is their passion, they should take immediate action, and if it is not, they should still take action so that they can find it along the way. Sometimes we may face certain fears, but in my case, I take fear as a motivator because it takes me out of my comfort zone, and I do not allow it to paralyze me. Resilience is facing and overcoming trauma, and from that learning and evolution, we can be happy. Finally, it is important to rely on our own qualities and characteristics to seek our purpose from self-acceptance and self-love. In my case, I consider myself a transparent, honest, disruptive person who always seeks to help others in a loyal and selfless way. Although my main differentiator is my story, what sets me apart is actually the person I am thanks to that story.

What message would you like to leave our readers with today?

"For those who still feel that 'emptiness', my message is to keep faith, that every day is a struggle, but the answers come and over time there is progress. When you have faith and optimism in your heart, you live in harmony and can experience joy despite the bad things happening in your world. Each of us can be the light that many people are seeking.

When we go through problems, we must understand that we are climbing steps that make us better, give us strength and resilience. Therefore, it is important and necessary to face problems with awareness, knowing that when you overcome the test, you are better, and you prepare for the next one. Your cross or your test is what shapes you as a human being and as a person. It is where your essence runs, and no one can change it.

It is always about moving forward, always advancing, always surpassing yourself and wanting to be better, because if you stay stuck in problems, you stop living, your being dies.

At the end of the day, one has to take refuge in their passions, and God gives us passion!

 

I loved this message! To conclude, can you tell us what you are currently working on and how we can contact you?

I am working on developing myself as a leadership speaker in Ecuador and Miami. The main goal for 2023 is to expand my practice, my conferences, and thus increase the impact of my message.

You can find me at:

IG: @tatianarodasoficial

Website: www.tatianarodascoach.com

Miami Swim Week 2025: el epicentro de la moda y los negocios (Vogue protagonista)

(Por Vera, con la colaboración de Maurizio & Rotmistrovsky) ¿Qué hace de Miami Swim Week 2025 un evento imán para marcas, inversores y trendsetters globales? La respuesta está en su fusión de audacia creativa y estrategias de negocio, potenciada este año por la alianza histórica entre Vogue México & Latinoamérica y Paraíso Miami Swim Week. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

Paraiso Miami Swim Week 2025: las latinas reinan en la pasarela, en las playas, en las redes y en cada swimming pool de Miami

(Por Vera, Maurizio & Rotmistrovsky) Las latinas han sido siempre una fuerza en la moda y la belleza, y en Miami, no es diferente. En la pasarela de PARAISO Miami Swim Week, las latinas han reinado durante años, pero este año su liderazgo ha sido apabullante, y no es de extrañar. Su belleza, energía y vibra son irresistibles. Un evento que atrae a marcas, diseñadores y visionarios de todo el mundo y ofrece una plataforma para la innovación, la creatividad y el lujo con propósito. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

El mundo del comercio y de las marcas ha sufrido un enorme cambio ¿Qué estás haciendo muy mal y no querés darte cuenta? (11 tips para tener éxito hoy)

(Nota cocreada con la prestigiosa comunidad Beyond Latam, junto con Maurizio y Otero) El futuro de la experiencia del cliente, es hoy ¿Por qué las marcas como Louis Vuitton ponen heladerías, cafeterías, restaurantes? ¿por qué cada vez más marcas tech activan en la F1 o en otros eventos deportivos?. Las empresas que se enfocan en la creación de experiencias de este tipo serán las que tengan éxito en el futuro o mejor dicho las que están creciendo drásticamente hoy.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

Sabrina Carpenter estrena esta semana: ¡Oh, boy! (¡Oh Video!)

(Por Vera junto con Maurizio) ¿Puede un par de shorts vaqueros, un pulgar levantado, un avance en X y en IG,  un par de vallas publicitarias mover millones de dólares? La respuesta, ¡oh boy!, es un rotundo sí. El enigmático teaser de Sabrina Carpenter —grabado en una carretera polvorienta y amplificado en redes sociales, medios de prensa digital y por supuesto muchos fans… nota de color, el video que difundío no es formato vertical. 

El nuevo McDonald 's temático de Minecraft en CDMX: la revolución en retail y experiencias lúdicas (¿por qué esta estrategia es tan exitosa?)

(Por Maurizio y Maqueda) En un entorno donde la competencia en el sector de comida rápida se vuelve cada vez más feroz, y donde el concepto de “no-lugar” —espacios impersonales y anónimos— comienza a perder relevancia, las marcas líderes están apostando por una estrategia disruptiva: transformar sus locales en experiencias inmersivas y temáticas que conecten emocionalmente con sus públicos. 

(Nota de alto valor estratégico: 5 minutos)

El Gran Premio de Barcelona ¿Por qué es tan reconocido mundialmente? ¿Qué latinoamericanos y que españoles han ganado en este circuito?

(Por Maqueda y Maurizio) El Gran Premio de Barcelona se ha corrido en el Circuito de Cataluña desde 1991. Sin embargo, la historia de la carrera en este circuito se remonta a 1951, cuando se corrió el primer Gran Premio de España en el Circuito de Pedralbes, que también estaba ubicado en la ciudad de Barcelona.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

McLaren-Norris-Piastri en Barcelona: La Estrategia del Éxito. ¿Cómo aprender de los grandes líderes en F1 para triunfar en los equipos y negocios"

(Nota cocreada con la prestigiosa comunidad de Ceos e Investigadores de Beyond en Latam y el programa especialista en deportes XDXT) En un mundo cada vez más competitivo, es fundamental tener una estrategia clara para triunfar en la vida y en los negocios. ¿Por qué insistimos en no invertir en estrategas, planificadores, head of culture y si gastamos enormes cantidades de tiempo y recursos en “acciones de corto plazo”?

(Lectura ágil, contenidos de valor, 1 minuto de lectura nota resumen, nota expandida: 3 minutos) 

Mujeres emprendedoras en Miami-Dade: La segunda edición de “Líderes en Acción”

(Por Vera junto a Maurizio) Miami-Dade se posiciona como uno de los territorios más vibrantes y dinámicos en materia de emprendimiento y liderazgo femenino en toda la región. La segunda edición del programa “Líderes en Acción”, organizado por Manah Foundation, reafirma el compromiso de potenciar a las mujeres hispanas que, desde el sur de Florida, están transformando sus comunidades a través de negocios con propósito, innovación y visión social.

Tiempo de lectura: 6 minutos

Otro buque con vehículos eléctricos en llamas en el Pacífico: ¿Qué revela esta serie de incidentes sobre la seguridad en el transporte marítimo del futuro?

(Informe especial junto a Maximiliano Mauvecín especialista en comercio internacional) ¿Por qué el aumento de incendios en barcos de vehículos eléctricos preocupa a todos los actores del mercado global? En los últimos años, el transporte marítimo de automóviles, especialmente de vehículos eléctricos (VE), ha experimentado un crecimiento exponencial. 

Tiempo de lectura: 5 minutos