Tatiana Rodas: outstanding and impactful leadership speaker

(By Gisela Di Fabio / from Miami) In our section sponsored by the AACC and the Federation Binational Chambers of Commerce, we feature Latina women entrepreneurs in the USA and Florida. Today, we have the pleasure of speaking with Tatiana Rodas, a distinguished and impactful leadership conference speaker.

It is a pleasure to welcome Tatiana Rodas. Tatiana was born and raised in Guayaquil, Ecuador, and currently divides her time between Miami and Ecuador. She has two beautiful daughters and has a Bachelor's degree in Sports and Recreation, with a Master's degree in Emotional Management and Coaching. 17 years ago, she founded her entertainment company that now has different lines of business, including helping her target market achieve their dreams through conferences and master classes. One year ago, she started her career as a conference speaker after becoming a coach. Tatiana feels that she can capitalize and channel her ability for the public and her passion for her degree through coaching. In addition, she has experience as a leader, forming and guiding teams in different activities and sports.

Tatiana, welcome!

How did you find your purpose?

More than 5 years ago, I took a pause in my life to think and identify what was causing the void I felt, because I couldn't find the happiness we all seek. I was financially stable, my life was in order, but something was missing. I became conscious and observed that we neglect our essence, self-sabotage and hurt ourselves, and don't do what makes us happy. Most people do not live consciously, they do not have a life plan, passion, purpose, and the world does not help. The media sells us ephemeral happiness. So, we need to pause and look within ourselves to have the correct foundation not only to help ourselves, but also others because that is the true meaning of happiness.

Discovering that the world was moving with the same void that I felt, that we were all the same, I decided to look inward, and found that my happiness lies in serving, helping, and motivating others.

What sets you apart from other professionals who focus on leadership and motivation?

What makes me unique is my story, and the fact that I transmit from personal growth. My motivation comes from being abandoned by my parents at age 10, attempting suicide at 15, and becoming a mother at 19. When I look back, I realize that these experiences gave me the wisdom to discern and avoid exposing myself to pain. What makes me step out of my comfort zone is the service that is in my being. I was born to serve, and I know that God created me for this. When I refer to God, I do not speak of a religion, I speak of the divine source that makes each of us as we are, me creative, disruptive, resilient, and eager to help. I like to serve, to observe with consciousness, leave a seed, and help people learn how to live. Learning to observe is learning to look with honesty and gratitude.

What challenges did you encounter in the process of creating your business, and how did you overcome them?

The first challenge was making the decision to start this process. Then others arose, such as connecting with the right people, creating an ideal team, and knowing the target audience. I overcame these challenges with determination to start this journey and my mindset, which I believe is the crucial step to action. It must be broad, focused, and knowledgeable.

What advice would you give to others who are about to start building their own business?

If it is their passion, they should take immediate action, and if it is not, they should still take action so that they can find it along the way. Sometimes we may face certain fears, but in my case, I take fear as a motivator because it takes me out of my comfort zone, and I do not allow it to paralyze me. Resilience is facing and overcoming trauma, and from that learning and evolution, we can be happy. Finally, it is important to rely on our own qualities and characteristics to seek our purpose from self-acceptance and self-love. In my case, I consider myself a transparent, honest, disruptive person who always seeks to help others in a loyal and selfless way. Although my main differentiator is my story, what sets me apart is actually the person I am thanks to that story.

What message would you like to leave our readers with today?

"For those who still feel that 'emptiness', my message is to keep faith, that every day is a struggle, but the answers come and over time there is progress. When you have faith and optimism in your heart, you live in harmony and can experience joy despite the bad things happening in your world. Each of us can be the light that many people are seeking.

When we go through problems, we must understand that we are climbing steps that make us better, give us strength and resilience. Therefore, it is important and necessary to face problems with awareness, knowing that when you overcome the test, you are better, and you prepare for the next one. Your cross or your test is what shapes you as a human being and as a person. It is where your essence runs, and no one can change it.

It is always about moving forward, always advancing, always surpassing yourself and wanting to be better, because if you stay stuck in problems, you stop living, your being dies.

At the end of the day, one has to take refuge in their passions, and God gives us passion!

 

I loved this message! To conclude, can you tell us what you are currently working on and how we can contact you?

I am working on developing myself as a leadership speaker in Ecuador and Miami. The main goal for 2023 is to expand my practice, my conferences, and thus increase the impact of my message.

You can find me at:

IG: @tatianarodasoficial

Website: www.tatianarodascoach.com

NFL 2026: por qué el fútbol americano (el deporte y sus valores) importa más que nunca (y por qué el show de medio tiempo es lo de menos)

(Por Maqueda, Taylor, Ortega y Maurizio) En 2026, cuando el Super Bowl es también un fenómeno de entretenimiento global, conviene defender una idea simple y casi contracultural: lo más relevante del fútbol americano no es lo que pasa en el escenario del entretiempo, sino lo que pasa en el campo… y lo que ese campo ha enseñado durante más de un siglo sobre la cultura competitiva de Estados Unidos. 

Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Adrenalina y estrés: un cóctel peligroso (¿qué tipo de personalidad y qué tipo de organización fomentan este común flagelo?)

(Por la Dra. Sonia Abadi, una cocreación para la prestigiosa comunidad Beyond en colaboración con Infonegocios Miami) Creemos que la adrenalina es energía, excitación, motivación. En realidad, la adrenalina es la hormona de la lucha y, por lo tanto, una respuesta física ante situaciones que producen miedo. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl LX: la masterclass de estrategia que todos debemos aprender para el 2026 (y aplicarla en los negocios)

(Taylor-Ortega, colaboración Maurizio) Bajo las luces del Levi's Stadium, no se coronó solo a un campeón de la NFL. Se escribió el manual de una nueva era, donde la estrategia pura, ejecutada con precisión quirúrgica por una defensa joven (Cross de experiencia, muchas capacidades, juventud y mucho trabajo de equipo) derrotó a la tradición, “técnica” y fuerza.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl LIX: Bad Bunny cayó en audiencias en TV y no rompió los récords de Usher y Kendrick Lamar, ni MJ (¿por qué medios dijeron lo contrario?)

(Por Maqueda-Maurizio-Taylor) Los datos finales de Nielsen para el Halftime Show del Super Bowl LIX son una cápsula de verdad en un mar de hipérbole digital. 128.2 millones de espectadores. No es un récord. Es, de hecho, una caída de 5.3 millones respecto al pico de 133.5 millones de 2025. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material ideal para compartir)

El "Billionaire Bunker" no es una moda, es una estrategia geopolítica de élite (el manual no escrito al que se suscribe Zuckerberg)

(Por Taylor desde Silicon Beach, edición Maurizio) Cuando Mark Zuckerberg compra una propiedad en Indian Creek Village —esa isla privada de 41 mansiones apodada "Billionaire Bunker"— no está comprando una casa. Está adquiriendo una opción estratégica en el tablero geopolítico del capital global. Y con él, se completa una trinidad sagrada: Bezos (Amazon), Page (Google), Zuckerberg (Meta). Los tres fundadores del ecosistema digital que define el siglo XXI ahora tienen su búnker en el mismo kilómetro cuadrado de Florida.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Inter Miami CF se corona como el club más valioso de la MLS (valuación histórica de U$$ 1.450 millones)

(Por ORTEGA) Inter Miami CF no solo hace historia en la cancha. Según Sportico, medio especializado en valuaciones deportivas a nivel global, la franquicia de Florida se consolida como el club más valioso de la Major League Soccer (MLS), con una valoración récord de USD$ 1.450 millones, marcando un crecimiento interanual del 22%, el más alto de la liga.

(Lectura de valor, 3 minutos de lectura, material idea para compartir)

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Rhode Snow Club en Big Sky y Ulta Mate Retreat en Upstate New York (ejemplos claros de la supremacía del ecosistema de experiencias de marca)

(Por Maqueda, Otero y Maurizio) Rhode, Rare Beauty y otras firmas de alto perfil están mostrando que el verdadero poder ya no reside en un único canal, sino en un “head of culture” que orquesta un cruce de acciones: activaciones, celebri­ties, retail, contenido nativo, y experiencias inmersivas que viven en redes, buscadores y tiendas.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)