USA & FIFA, Beating as One: The Boom of Brands, Media, and the Dream Team Energy of Trump–Infantino (and the Beckham Play)
(By Maqueda, Cánepa & XDXT (Arg)) Why is the business world looking at the United States as the new epicenter of global soccer? Welcome to the New Era of World Football, powered by the USA and the Anglo-Latino connection. As the U.S. preps to host a historic stretch of mega-tournaments—Copa América 2024, Club World Cup 2025, Men’s World Cup 2026, and Women’s World Cup 2027—the country is becoming the world’s ultimate soccer laboratory.
(Strategic content: Micro Note—1 minute read. Expanded Feature—3 minutes if you want the deep dive.)
(By Maqueda, Cánepa & XDXT (Arg)) Why is the business world looking at the United States as the new epicenter of global soccer? Welcome to the New Era of World Football, powered by the USA and the Anglo-Latino connection. As the U.S. preps to host a historic stretch of mega-tournaments—Copa América 2024, Club World Cup 2025, Men’s World Cup 2026, and Women’s World Cup 2027—the country is becoming the world’s ultimate soccer laboratory.
(Strategic content: Micro Note—1 minute read. Expanded Feature—3 minutes if you want the deep dive.)