McDonald’s and the New Wave of Experiential & Crossing Marketing: From Happy Meal to Brand Universe
(By Juan Maqueda, Rodriguez Otero & Marcelo Maurizio )Can a burger spark childhood memories, set fashion trends, and fuel corporate loyalty—all at once? In an era where information overload and ad fatigue force brands to reinvent themselves, McDonald’s is serving up a masterclass from its Chicago headquarters and through its bold partnership with graniph in Japan. The fast-food titan is showing that the future of marketing lies in building experiential universes—where nostalgia and innovation intertwine to win over both adult consumers and internal teams. Discover how this strategy—now echoing through Miami’s top players and global brands alike—is redefining the emotional connection between brands and audiences, and what takeaways you can apply to your own business today.
(Value Insight: Micro Note—1-minute read. Expanded Note (Paper)—for a deeper dive, 3-minute read.)
(By Juan Maqueda, Rodriguez Otero & Marcelo Maurizio )Can a burger spark childhood memories, set fashion trends, and fuel corporate loyalty—all at once? In an era where information overload and ad fatigue force brands to reinvent themselves, McDonald’s is serving up a masterclass from its Chicago headquarters and through its bold partnership with graniph in Japan. The fast-food titan is showing that the future of marketing lies in building experiential universes—where nostalgia and innovation intertwine to win over both adult consumers and internal teams. Discover how this strategy—now echoing through Miami’s top players and global brands alike—is redefining the emotional connection between brands and audiences, and what takeaways you can apply to your own business today.
(Value Insight: Micro Note—1-minute read. Expanded Note (Paper)—for a deeper dive, 3-minute read.)