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(By Rodriguez Otero, with Marcelo Maurizio) In a world where brand experience has become the cornerstone of business success, marketing and branding leaders must stay vigilant against common pitfalls that can sabotage their potential. Often, ego, linear thinking, narrow perspectives, bias, or self-deception undermine the outcomes of companies and organizations. Frequently, these leaders are the primary culprits behind significant, overlooked mistakes. Below are the 12 most common errors in brand leadership and marketing for 2025, along with recommendations for rethinking the brand experience holistically.

(By Maurizio, with contributions from Taylor) In a world where the current of change is relentless and technology advances at a breakneck pace, Jeff Bezos stands out as a beacon of business wisdom. As the founder of Amazon and the architect of one of the most significant commercial transformations of our time, Bezos dares to pose a question that, while simple, carries overwhelming depth: “What isn’t going to change?” This inquiry becomes a powerful tool for those looking to navigate the storm of innovation without losing their way.

(By Vera and Maqueda) In a constantly evolving world, where tourist destinations fiercely compete for travelers' attention, Miami has successfully positioned itself as the third most searched destination globally, according to the recent Google Year in Search report. This recognition is no mere coincidence; it reflects the unique charm of a city that seamlessly fuses culture, gastronomy, and entertainment in a vibrant setting. In this article, we will explore the reasons behind this meteoric rise and how Miami has become a magnet for tourists from around the globe.

(By Ortega) In the vibrant realm of the NBA, where emotions and competition intertwine, the Miami Heat faces a monumental challenge: the absence of their star, Jimmy Butler. Rather than being an obstacle, this situation has unveiled the true essence of sportsmanship. The Heat has rallied together, transforming adversity into an opportunity to showcase that success is built on collaboration and solidarity. This article delves into the team’s triumphant streak during their West Coast swing, analyzing how they have excelled in teamwork and defensive intensity—key elements driving their recent success.

(By Taylor from Silicon Beach, with contributions from Maurizio) In an increasingly uncertain digital landscape, marked by threats of bans on popular apps like TikTok, a new contender is capturing the attention of millions: RedNote, known in China as Xiaohongshu. This platform, which blends lifestyle content, short videos, and community tools, is emerging as the preferred alternative for the so-called “TikTok refugees.” In this article, we’ll explore the reasons behind its meteoric rise and how this app is positioning itself as a phenomenon in the U.S. market.

(By Taylor and Maurizio) The start of 2025 has witnessed an unexpected phenomenon that has captivated Disney Channel fans: the kiss between Karan Brar and Josie Totah on TikTok. This encounter quickly became a viral event, unleashing a wave of reactions across social media and evoking profound nostalgia among those who grew up watching the show Jessie. Join us as we break down this digital drama and explore its impact on today’s pop culture.

(By IN Miami Editorial Team) In an ever-evolving tourism landscape, Iberostar Hotels & Resorts stands out by reestablishing its presence in one of the most vibrant and multicultural destinations: Miami. With the recent launch of two hotels, Iberostar Waves Berkeley Shore and Iberostar Waves Miami Beach, the company not only reaffirms its commitment to quality and service but also strategically positions itself in the heart of South Beach—a hotspot that beautifully blends natural beauty with rich cultural heritage. This article explores the significance of these openings, their unique features, and what they signify for the future of responsible tourism.

(by Taylor, Otero, and Maurizio)Towards the end of 2024, LinkedIn and various social media platforms were buzzing with articles from numerous experts discussing the failures of the Agile methodology in Latin America, particularly over the past year. In a landscape where agility has become a mantra for businesses, especially in marketing, a crucial question arises: Does Agile really work in specific cultural contexts, and if not, why is that the case in Latin America? Recently, a heated debate has emerged, fueled by experiences that expose the shortcomings of the Agile approach in our region. With publications garnering over 4 million views and thousands of reactions, it’s clear that many share the concern that this methodology, designed to revolutionize collaboration, has faltered in its local applications. This article delves into the reasons behind this phenomenon, offering a critical and profound analysis that invites reflection.

(In the words of Molina Vzla., Ortega - Cuba - Taylor Canada, Maqueda USA, Maurizio-Arg-, Rotmistrovsky - Py) In a context where freedom and justice are more than just words, January 9, 2025, became a day of global resistance and outcry. "Despite the fact that there were 180 massive protests across Venezuela and in 150 cities worldwide yesterday, Nicolás Maduro's regime dares to carry out a coup d'état."

(By Maqueda and Ortega) In the thrilling world of Formula 1, where speed, strategy, and talent intertwine, each season brings surprising twists and impactful revelations. One of the standout figures in this narrative is the young Argentine driver Franco Colapinto, who has captured the attention of fans and teams alike with his exceptional performance and undeniable charisma. With Alpine confirming his signing as a test and reserve driver for the upcoming season, the burning question on everyone's mind is: Are we witnessing the rise of a new motorsport icon? This article explores Colapinto's journey, his impact on F1, and what his signing means for the future.

(By Taylor, Maqueda, and Maurizio) At a time when nature unleashes its fury, wildfires in California have captured the nation's attention. This phenomenon has not only resulted in a tragic toll of material losses but has also ignited a whirlwind of criticism and political controversy. In this article, we’ll delve into the three most-read stories today regarding this crisis, incorporating the science of neurolinguistics to understand its emotional and social impact.

(By Taylor, with Maurizio) "In our interconnected world, Google searches serve as a mirror reflecting the concerns, passions, and priorities of society. Today, it’s significantly more challenging to conduct successful business without policies that promote freedom, respect, and a robust economy free from deficits, overprinting, and excessive taxes. You can’t truly enjoy a major sporting event if it’s not held in a safe venue, complete with numerous brands, VIP guests, and diverse ways to experience the event. This is what we call the world of marketing and strategy: 'crossing.'

(By Vera) "In a world where music becomes the universal language that unites people, Bonnaroo stands out as one of the most anticipated events of the year. With its vibrant energy and musical diversity, this festival celebrates not just music, but also culture, community, and human connection. In 2025, the event promises to be even more spectacular, featuring a lineup that includes renowned artists like Hozier, Olivia Rodrigo, Tyler, The Creator, and Luke Combs. Get ready for an unforgettable experience from June 12 to 15 in Manchester, Tennessee!"