A Miami Masterstroke Goes Global: "When Football Ends, Fútbol Begins": Apple, Messi, and the MLS's 'Crossing' Strategy
(By Maurizio and Maqueda, in collaboration with XDPT) Are Apple, Lionel Messi, and the MLS redefining sports entertainment in the USA? The answer, like a perfectly placed Messi through-ball, is a resounding yes. Super Bowl LIX wasn't just the stage where the Philadelphia Eagles and the Kansas City Chiefs battled for the NFL title. It was also the playing field where Apple TV, with a masterful move, unveiled the upcoming MLS season to the world, using a certain Lionel Messi as its ace in the hole.
(By Maurizio and Maqueda, in collaboration with XDPT) Are Apple, Lionel Messi, and the MLS redefining sports entertainment in the USA? The answer, like a perfectly placed Messi through-ball, is a resounding yes. Super Bowl LIX wasn't just the stage where the Philadelphia Eagles and the Kansas City Chiefs battled for the NFL title. It was also the playing field where Apple TV, with a masterful move, unveiled the upcoming MLS season to the world, using a certain Lionel Messi as its ace in the hole.