MKT revolution crossing the streets of Miami: the emotional debut of the remote-control Mini Car WhatsApp-Mercedes that Captivated F1
(By Ortega, Maurizio, and Maqueda) Crossing and partnership, playful branding of brands, and the phygital experience are now the most notable, complex, and impactful joint strategies of major brands. A clear example is the alliance between WhatsApp and Mercedes-AMG PETRONAS F1 focusing on celebrating WhatsApp's rapid growth in the United States, highlighting an increase in users and messages sent. To commemorate this milestone, a new custom racing car emoji was launched, available to over two billion WhatsApp users, coinciding with the Miami Grand Prix. Two mega brands thematically unite by creating interventions in public spaces, parades, Out of Home displays, remote-control car activations, conceptualizing and generating phygital content from both brands.
(By Ortega, Maurizio, and Maqueda) Crossing and partnership, playful branding of brands, and the phygital experience are now the most notable, complex, and impactful joint strategies of major brands. A clear example is the alliance between WhatsApp and Mercedes-AMG PETRONAS F1 focusing on celebrating WhatsApp's rapid growth in the United States, highlighting an increase in users and messages sent. To commemorate this milestone, a new custom racing car emoji was launched, available to over two billion WhatsApp users, coinciding with the Miami Grand Prix. Two mega brands thematically unite by creating interventions in public spaces, parades, Out of Home displays, remote-control car activations, conceptualizing and generating phygital content from both brands.