Campari Unveils a new bottle inspired by its birthplace, Milan: a visual ode to elegance and avant-garde
(By Marcelo Maurizio) Campari, the iconic Italian aperitif brand, has launched its first bottle redesign in a decade, featuring a new look inspired by the birthplace of the beverage, Milan. The bottle showcases lines cut into the glass, symbolizing the journey of the Aperitivo ritual from Milan to the rest of the world, according to Campari. Additionally, the dynamic movement and tilt of the lines reflect the vitality and transformation over time that Milan and Campari have experienced together.
(By Marcelo Maurizio) Campari, the iconic Italian aperitif brand, has launched its first bottle redesign in a decade, featuring a new look inspired by the birthplace of the beverage, Milan. The bottle showcases lines cut into the glass, symbolizing the journey of the Aperitivo ritual from Milan to the rest of the world, according to Campari. Additionally, the dynamic movement and tilt of the lines reflect the vitality and transformation over time that Milan and Campari have experienced together.