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(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.

(By Juan Maqueda and Marcelo Maurizio, from Miami) Media investment is a fundamental part of any respectable marketing strategy. Through media, companies, brands, personalities, and politicians can reach their target audience and promote their products or services. In recent years, there has been a significant increase in digital media investment, with claims that 50% to 60% of advertising spending is allocated to online media. However, this claim is deceptive, as not all advertisers invest in digital media to the same extent.

(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.

(By Juan Maqueda and Marcelo Maurizio) The Origin of two giants who are now taking center stage in Copa America 2024. In the thrilling world of sports marketing, few rivalries have reached the epic magnitude of the contest between Adidas and Puma. Founded by the Dassler brothers, Adolf and Rudolf, these brands stand as pillars of modern sports.

(By Marcelo Maurizio) We're sharing success stories from the contemporary world and breaking down how to execute a StoryBrand in a straightforward manner. There's a renewed emphasis on branding, now more coherent and harmonious than ever. It extends beyond the realm of online fiction, embracing a real, holistic dynamic that permeates the essence, actions, and emotions of a brand.

(By Marcelo Maurizio) Winter has arrived in the divine city of Miami, beloved by locals and tourists from around the world. In our section "The Best Places to Enjoy," we share those spectacular places, those icons of the Sunshine City that you can't miss visiting and enjoying. Today: Clásica Victoria, a worthy representative of Miami's international gastronomy. A place where food is love, and love is food.

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) This article focuses on highlighting the vital importance of theming as a parallel axis with the product itself. Today, more than ever, the concept expanded to the most coherent and distinctive details creates a "world" called a brand. In the vibrant heart of the Brickell neighborhood in Miami, a unique gastronomic experience has emerged that merges the passion for coffee, Argentine culture, and aviation history. Sky Coffee Buenos Aires, located in a retired McDonnell Douglas MD-88 airplane, has challenged conventional limits to offer a coffee experience beyond the ordinary.

(By Ortega, from Miami) 

The Major League Soccer has unveiled the eagerly awaited schedule and broadcast details for the upcoming 2024 MLS regular season, promising an early kick-off that will make history in the league. The action begins on Wednesday, February 21, with Inter Miami CF, led by the legendary Lionel Messi, facing Real Salt Lake in a unique match at the DRV PNK Stadium.

(By Infonegocios Miami Sports Team and Ortega) After narrowly missing the MLS playoffs, Inter Miami has made a bold move in the league's SuperDraft by selecting four promising players to strengthen their squad alongside star Lionel Messi. Despite falling short of qualification, the team led by Gerardo Tata Martino made history last season, securing the Leagues Cup (the club's first official title) and reaching the final of the US Open Cup.

 (By Marcelo Maurizio) In the realm of marketing and strategy, McDonald's is providing a masterclass in the complexity of crossing, the integration of experiences, and fisygitality (integral on-off experience). More than a mere "spin-off," the fast-food chain is setting the pace with its new concept, CosMc's, demonstrating how the association with a cosmic character goes far beyond a simple partnership. It literally creates a distinct universe through a concept that expands, amplifies, crosses, and integrates throughout the experience (this is Crossing); it's a strategic crossover that redefines branding in action.

(By Maqueda and Maurizio) Miami, according to a recent analysis by Remitly, has emerged as one of the most coveted destinations for relocation worldwide. This study, focusing on Google search trends, reveals a significant shift in global migration preferences, positioning Miami as the second most desirable city to live in, surpassing renowned metropolises like Paris and New York.

(By Taylor (USA), Molina (Venezuela), and Maurizio (Argentina)) In a historic milestone, Javier Milei assumed the role as the first libertarian liberal president of Latin America in the last 100 years. This event marks a significant shift in the region's political landscape and carries profound implications for democracy and civic progress in the Americas. Let's accompany this transcendental inaugural ceremony, which saw the participation of global leaders, and explore the keys to this unprecedented political victory.

(By Mary Molina, with the collaboration of Marcelo Maurizio) Javier Milei's victory in the Argentine presidential elections has marked a significant milestone in the political landscape of Latin America. This self-proclaimed libertarian liberal, positioned on the right (the term "ultra" seems overly exaggerated), secured the support of 55.7% of voters, surpassing the current Minister of Economy, Sergio Massa. With victories in 21 out of 24 provinces, Milei becomes the elected president with the highest number of votes since the restoration of democracy in 1983.