The Return of the Titans: Why Disney, Nike, Starbucks, and Many Top Brands Are Opting for Their Former CEOs or Choosing Leaders Over 50 for Key Positions
(By Maurizio and Otero) In an ever-evolving business landscape where adaptability is the key to success, the return of iconic figures like Bob Iger at Disney and Howard Schultz at Starbucks has sparked a torrent of speculation and analysis. The decision of these companies to reappoint their former leaders reflects not only a quest for stability in uncertain times but also a strategy that could reshape their respective trajectories. This article unpacks the reasons behind this phenomenon, exploring both the challenges these firms face and the lessons learned from the past.
(By Maurizio and Otero) In an ever-evolving business landscape where adaptability is the key to success, the return of iconic figures like Bob Iger at Disney and Howard Schultz at Starbucks has sparked a torrent of speculation and analysis. The decision of these companies to reappoint their former leaders reflects not only a quest for stability in uncertain times but also a strategy that could reshape their respective trajectories. This article unpacks the reasons behind this phenomenon, exploring both the challenges these firms face and the lessons learned from the past.