Sports as a Growth Engine in Streaming: Driving New Subscriptions in Europe and the US
(By Taylor and Maurizio) In an increasingly digital world, sports emerge as a key catalyst for the growth of subscriptions to pay-TV services and streaming platforms. According to a recent report by Kantar, 1 in 5 new global streaming subscribers joins these platforms primarily due to their interest in sports. This phenomenon not only reflects the popularity of sports but also its ability to attract massive audiences and create a significant impact on the entertainment landscape. With projections indicating that by 2025 nearly 2 out of 5 new subscribers will seek sports content, it is crucial to understand how this sector is transforming the way we consume entertainment.
(By Taylor and Maurizio) In an increasingly digital world, sports emerge as a key catalyst for the growth of subscriptions to pay-TV services and streaming platforms. According to a recent report by Kantar, 1 in 5 new global streaming subscribers joins these platforms primarily due to their interest in sports. This phenomenon not only reflects the popularity of sports but also its ability to attract massive audiences and create a significant impact on the entertainment landscape. With projections indicating that by 2025 nearly 2 out of 5 new subscribers will seek sports content, it is crucial to understand how this sector is transforming the way we consume entertainment.