Has the Rainbow Faded? Lessons From Italy After the Fall of Benetton (A 96-Hour Post-Mortem Analysis)
(By Maximiliano Rodriguez Otero, with contributions from M. Maurizio and M. Mauvecin) The fashion world is reeling. Benetton, the Italian giant that once dressed the world in vibrant colors, has filed for bankruptcy after years of financial struggles. 96 hours after this seismic shift, what crucial insights are the media missing? How did such an iconic brand fall from grace? Join us as we dissect the causes of this downfall and extract valuable lessons for today's business landscape.
(By Maximiliano Rodriguez Otero, with contributions from M. Maurizio and M. Mauvecin) The fashion world is reeling. Benetton, the Italian giant that once dressed the world in vibrant colors, has filed for bankruptcy after years of financial struggles. 96 hours after this seismic shift, what crucial insights are the media missing? How did such an iconic brand fall from grace? Join us as we dissect the causes of this downfall and extract valuable lessons for today's business landscape.