Why Does Agile Fail in Latin America? Insights for 2025 on the Culture of Short-Termism
(by Taylor, Otero, and Maurizio)Towards the end of 2024, LinkedIn and various social media platforms were buzzing with articles from numerous experts discussing the failures of the Agile methodology in Latin America, particularly over the past year. In a landscape where agility has become a mantra for businesses, especially in marketing, a crucial question arises: Does Agile really work in specific cultural contexts, and if not, why is that the case in Latin America? Recently, a heated debate has emerged, fueled by experiences that expose the shortcomings of the Agile approach in our region. With publications garnering over 4 million views and thousands of reactions, it’s clear that many share the concern that this methodology, designed to revolutionize collaboration, has faltered in its local applications. This article delves into the reasons behind this phenomenon, offering a critical and profound analysis that invites reflection.
(by Taylor, Otero, and Maurizio)Towards the end of 2024, LinkedIn and various social media platforms were buzzing with articles from numerous experts discussing the failures of the Agile methodology in Latin America, particularly over the past year. In a landscape where agility has become a mantra for businesses, especially in marketing, a crucial question arises: Does Agile really work in specific cultural contexts, and if not, why is that the case in Latin America? Recently, a heated debate has emerged, fueled by experiences that expose the shortcomings of the Agile approach in our region. With publications garnering over 4 million views and thousands of reactions, it’s clear that many share the concern that this methodology, designed to revolutionize collaboration, has faltered in its local applications. This article delves into the reasons behind this phenomenon, offering a critical and profound analysis that invites reflection.