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Vie 21/07/2023

InDrive revolutionizes transportation in miami: a bid-based app with infinite possibilities

(By Juan Maqueda and Marcelo Maurizio) Miami, renowned for its vibrant culture, diverse community, and bustling lifestyle, welcomes an innovative transportation solution: InDrive. This groundbreaking application, developed in collaboration with leading technology experts and digital marketing gurus, has the potential to transform the shared rides landscape in the region. Let's explore the factors that make this app a game-changer in Florida's market.

  • (By Juan Maqueda and Marcelo Maurizio) Miami, renowned for its vibrant culture, diverse community, and bustling lifestyle, welcomes an innovative transportation solution: InDrive. This groundbreaking application, developed in collaboration with leading technology experts and digital marketing gurus, has the potential to transform the shared rides landscape in the region. Let's explore the factors that make this app a game-changer in Florida's market.

Jue 20/07/2023

Barbie: the secrets behind its iconic logo (a masterpiece of design and branding)

(By Marcelo Maurizio) Barbie, the world's leading doll manufacturer, has not only revolutionized the toy industry but also left an indelible mark in the realms of branding and marketing. Its keen understanding of the vast concept of cross-marketing and the real power of brand value content are now exemplary case studies. The iconic pink "B" of Barbie, with its minimalist yet legible design, has become synonymous with the brand's success. Over the years, Barbie's logo has undergone several transformations, each retaining its essence while introducing unique elements that captivate consumers worldwide.

  • (By Marcelo Maurizio) Barbie, the world's leading doll manufacturer, has not only revolutionized the toy industry but also left an indelible mark in the realms of branding and marketing. Its keen understanding of the vast concept of cross-marketing and the real power of brand value content are now exemplary case studies. The iconic pink "B" of Barbie, with its minimalist yet legible design, has become synonymous with the brand's success. Over the years, Barbie's logo has undergone several transformations, each retaining its essence while introducing unique elements that captivate consumers worldwide.

Jue 20/07/2023

Messi Burger, new spot: why Lionel and Inter Miami were always destined to be a team?

(By Juan Maqueda y Marcelo Maurizio) A new era begins in the MLS as Lionel Messi strikes a deal with Inter Miami, the team he co-owns and is presided over by David Beckham. Amidst the excitement of soccer fans and the disappointment of Barcelona supporters, we can now confidently say that the "Messi-Miami" deal was always meant to be. Messi's connection with Miami goes beyond his football career. It all started in 2021 when the Argentine superstar purchased a luxurious apartment in the Porsche Tower in Miami Beach, spending approximately $7.3 million on the property. Located on the ninth floor of the building, the apartment boasts four bedrooms and four bathrooms, offering a spectacular view of the ocean from Sunny Isles.

  • (By Juan Maqueda y Marcelo Maurizio) A new era begins in the MLS as Lionel Messi strikes a deal with Inter Miami, the team he co-owns and is presided over by David Beckham. Amidst the excitement of soccer fans and the disappointment of Barcelona supporters, we can now confidently say that the "Messi-Miami" deal was always meant to be. Messi's connection with Miami goes beyond his football career. It all started in 2021 when the Argentine superstar purchased a luxurious apartment in the Porsche Tower in Miami Beach, spending approximately $7.3 million on the property. Located on the ninth floor of the building, the apartment boasts four bedrooms and four bathrooms, offering a spectacular view of the ocean from Sunny Isles.

Jue 20/07/2023

Sound of Freedom, the movie that Miami and the world want to see: Unmasking horror and raising awareness for freedom and justice

(By Maqueda-Screpante-Maurizio) Currently, the film Sound of Freedom is making a significant impact both at the box office and on social media. Of course, it has sparked controversy due to its central theme: child sex trafficking. It is inexplicable that, despite being based on a real case representing many other hidden cases worldwide, some still attempt to ban it or create negative press against this committed, authentic, and revealing film that is positively affecting the world and opening the possibility for many more films on organ trafficking, women trafficking, ideological and religious political totalitarianism, and corruption by populist and narcogovernments.

  • (By Maqueda-Screpante-Maurizio) Currently, the film Sound of Freedom is making a significant impact both at the box office and on social media. Of course, it has sparked controversy due to its central theme: child sex trafficking. It is inexplicable that, despite being based on a real case representing many other hidden cases worldwide, some still attempt to ban it or create negative press against this committed, authentic, and revealing film that is positively affecting the world and opening the possibility for many more films on organ trafficking, women trafficking, ideological and religious political totalitarianism, and corruption by populist and narcogovernments.

Mié 19/07/2023

Miami welcomes "The Most Beautiful Party in the World" to Club M2 this weekend

(By Belén Gandolfo Screpante) The renowned Latin party, BRESH, returns to Miami for another night of dancing, good vibes, and the best music. Tickets are already available. Since its first edition in Argentina in 2016, the itinerant party BRESH has earned its reputation as "The Most Beautiful Party in the World." Complete with vibrant colors and intricately designed stages, BRESH is a celebration of Latin music and culture like no other.

  • (By Belén Gandolfo Screpante) The renowned Latin party, BRESH, returns to Miami for another night of dancing, good vibes, and the best music. Tickets are already available. Since its first edition in Argentina in 2016, the itinerant party BRESH has earned its reputation as "The Most Beautiful Party in the World." Complete with vibrant colors and intricately designed stages, BRESH is a celebration of Latin music and culture like no other.

Mié 19/07/2023

Miami has three of the best pizzerias in the USA, according to a new ranking

(By Belén Gandolfo Screpante) Three Miami restaurants are among the best places to enjoy a slice, according to the latest 50 Top Pizza USA 2023 list! We'll tell you which ones in this article. The annual ranking of the 50 best pizzerias in the country, 50 Top Pizza, was recently published, and you better start making reservations because Miami has made a prominent appearance on the list! Miami loves pizza.

  • (By Belén Gandolfo Screpante) Three Miami restaurants are among the best places to enjoy a slice, according to the latest 50 Top Pizza USA 2023 list! We'll tell you which ones in this article. The annual ranking of the 50 best pizzerias in the country, 50 Top Pizza, was recently published, and you better start making reservations because Miami has made a prominent appearance on the list! Miami loves pizza.

Mié 19/07/2023

Is The Flash the fastest failure in the history of superhero movies?

(By Belén Gandolfo Screpante and Marcelo Maurizio) The Flash is the biggest box office flop in the history of superhero movies, and this has resulted in a significant financial loss for Warner Bros. and DC. After its debut in theaters, the movie starring Ezra Miller barely managed to gross $55 million, making it a major disappointment in its initial box office performance.

  • (By Belén Gandolfo Screpante and Marcelo Maurizio) The Flash is the biggest box office flop in the history of superhero movies, and this has resulted in a significant financial loss for Warner Bros. and DC. After its debut in theaters, the movie starring Ezra Miller barely managed to gross $55 million, making it a major disappointment in its initial box office performance.

Mié 19/07/2023

What is the future of brick-and-mortar stores? (A new boom?)

(By Marcelo Maurizio) The future of brick-and-mortar stores lies in embracing formats like 'FlagShip,' 'Corner,' or 'Shop in Shops' to adapt to growth and present novelties. It involves merging the best of the digital world with the unique experience that only physical space can offer. The combination of advanced marketing strategies, creating unforgettable experiences, and coherent integration of all physical presence elements are crucial for success in this new era of retail. Brands that embrace these advanced and seductive practices will lead the way to success in the Miami market and beyond.

  • (By Marcelo Maurizio) The future of brick-and-mortar stores lies in embracing formats like 'FlagShip,' 'Corner,' or 'Shop in Shops' to adapt to growth and present novelties. It involves merging the best of the digital world with the unique experience that only physical space can offer. The combination of advanced marketing strategies, creating unforgettable experiences, and coherent integration of all physical presence elements are crucial for success in this new era of retail. Brands that embrace these advanced and seductive practices will lead the way to success in the Miami market and beyond.

Mar 18/07/2023

Messi in Miami: the soccer king arrives to rewrite history in the USA

(By Marcelo Maurizio and Juan Maqueda) Soccer, known as "football" in the rest of the world, has been hustling to find its spot in the United States, sitting at the fifth spot in popularity among sports. But there's a slick trend among the young crowd, especially those under 35, where the fanaticism for soccer is gaining some serious ground. That's where Lionel Messi's grand entrance to Inter Miami comes into play, and it might just be the game-changer that finally makes soccer the next big thing in the country.

  • (By Marcelo Maurizio and Juan Maqueda) Soccer, known as "football" in the rest of the world, has been hustling to find its spot in the United States, sitting at the fifth spot in popularity among sports. But there's a slick trend among the young crowd, especially those under 35, where the fanaticism for soccer is gaining some serious ground. That's where Lionel Messi's grand entrance to Inter Miami comes into play, and it might just be the game-changer that finally makes soccer the next big thing in the country.

Mar 18/07/2023

The 10 marketing strategies for franchise locals success in 2023

(By Juan Maqueda and Marcelo Maurizio) Achieving success in managing franchise locals requires implementing a set of effective marketing strategies that attract and retain consumers. In collaboration with marketing and local ambiance experts, we have compiled a concise list of 10 key strategies that every franchisee should execute to achieve success in their business:

  • (By Juan Maqueda and Marcelo Maurizio) Achieving success in managing franchise locals requires implementing a set of effective marketing strategies that attract and retain consumers. In collaboration with marketing and local ambiance experts, we have compiled a concise list of 10 key strategies that every franchisee should execute to achieve success in their business:

Lun 17/07/2023

Does Grupo Casino already have a buyer for its chain in Argentina?

(By Juan Maqueda and Marcelo Maurizio) Grupo De Narváez emerges as a potential buyer for the Libertad supermarket chain, but Coto and La Anónima are also in the game.

  • (By Juan Maqueda and Marcelo Maurizio) Grupo De Narváez emerges as a potential buyer for the Libertad supermarket chain, but Coto and La Anónima are also in the game.

Lun 17/07/2023

Apple TV pays tribute to Messi's arrival in Miami with a spectacular OOH

(By Juan Maqueda) Messi keeps making waves in Miami, in the world of football, in the realm of marketing. Today, the world's most powerful brand (Apple) greets his arrival and chooses a billboard (OOH) instead of a social media video to do so, signaling many things. Miami is one of those cities, like New York, Dubai, Shanghai, Tokyo, where OOH remains vital, essential for brands. "Messimania" is in full swing in the United States, especially in Miami, where the presentation of the Argentine superstar as a new player for Inter Miami in an event that will mark a milestone in MLS history is just around the corner.

  • (By Juan Maqueda) Messi keeps making waves in Miami, in the world of football, in the realm of marketing. Today, the world's most powerful brand (Apple) greets his arrival and chooses a billboard (OOH) instead of a social media video to do so, signaling many things. Miami is one of those cities, like New York, Dubai, Shanghai, Tokyo, where OOH remains vital, essential for brands. "Messimania" is in full swing in the United States, especially in Miami, where the presentation of the Argentine superstar as a new player for Inter Miami in an event that will mark a milestone in MLS history is just around the corner.