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(By Maurizio and Maqueda) The era of thematization, expansion, and amplification of experience is now a more refined approach to cross-marketing that intertwines branding, culture, on-off media, activations, and the extension of channels, categories, and collaborations. This is Crossing—creating entirely new worlds that generate value, relevance, and amplify and innovate product lines and experiences. In a surprising twist that merges two iconic universes, Columbia Sportswear and Lucasfilm have unleashed the power of the Dark Side in NASCAR. This collaboration promises not only to be a visual spectacle but also underscores the importance of experiential marketing in a world where emotional connection with the consumer is paramount. With driver Bubba Wallace behind the wheel, this initiative represents not merely a race car; it is a symbol of how pop culture and sports can intertwine in innovative and effective ways.

(By Mary Molina y Maqueda) A significant portion of naturalized Venezuelans in the United States, especially in cities such as Miami, Orlando, and Tampa, has demonstrated robust support for Donald Trump. This group, known as the "Magazolanos," aligns itself with his iconic slogan, "Make America Great Again."

(By Mary Molina and Maurizio) The Jewish vote in the United States is a crucial component of the electoral landscape, and its influence has been evident in multiple elections throughout history. This demographic tends to be highly engaged in politics, with a historical pattern of predominantly supporting Democratic candidates. However, the dynamics can vary depending on several factors, including the candidates' policies, international relations, and specific social issues.

(By Maqueda and Ortega) In the fast-paced realm of Formula 1, where every second counts and rumors disseminate as swiftly as the racing machines themselves, Franco Colapinto has emerged as one of the most promising talents in motorsport. At just 21 years of age, this Argentine driver has captivated the attention of teams and fans alike, becoming a hot topic in the paddock. As speculation intensifies regarding his potential signing with Red Bull Racing for the 2025 season, the question reverberating among enthusiasts is: could Colapinto be the next rising star of Formula 1? This article will delve into his journey, the implications of his potential transfer, and the reactions from iconic figures such as Lewis Hamilton.

(By Taylor) In a world where technological innovation is advancing at an exponential rate, Apple, the iconic brand with the apple logo, has once again captured the market's attention with its recent launch: the new Mac Mini. This device not only promises to be more compact but also boasts unprecedented performance. With features that defy expectations, the Mac Mini emerges as an appealing option for both creative professionals and casual users alike. This article explores the innovations brought forth by this new version and how it positions itself within the current digital ecosystem.

(By Maximiliano Rodriguez Otero, Maurizio, and Maqueda) In order to disseminate authentic narratives, we are witnessing a new era in marketing that traverses the realm of Phidigital. Why do most media outlets overlook the truth of this announcement? In a bold maneuver that signifies a pivotal shift in the marketing landscape, Coca-Cola has opted to expand its influencer army from 11,000 to 20,000. This development, unveiled by Manuel Arroyo, the global vice president and head of marketing, at the 39th Congress of Aecoc’s Gran Consumo, constitutes what he refers to as "the most radical marketing transformation in Coca-Cola's history."

(By Otero and Maurizi) The retail industry has witnessed significant transformations over the past decade, particularly in a landscape dominated by digitalization. However, in an unexpected twist, the textile giant Inditex is reimagining the physical shopping experience, merging fashion and gastronomy in a way that promises to captivate Anglo-Latino consumers in Miami, Latin America, and beyond. Much like F1, Beckham’s Inter Miami, the Heat, the mega brand Ferrari, Oreo, Louis Vuitton, and Adidas, Zara is joining the new strategy of crossing and expanding phygital experiences and businesses—something that Nike, Starbucks, McDonald's, and even Coca-Cola are restructuring to execute a return to the '90s, enhanced by technology and online integration. In this article, we will explore how Zara's new stores not only offer clothing but also memorable moments in a sophisticated environment that invites you to enjoy coffee, ice cream, and pastries.

(By Maurizio y Maqueda) Formula 1 is currently experiencing a moment of fervor, primarily due to the recent multimillion-dollar offer that Red Bull Racing reportedly presented to the Williams team to acquire the rights to Franco Colapinto, a young Argentine driver who has captured the attention of the motorsport world. This proposal, revealed through various sources, not only highlights the substantial sum of money involved but also underscores the strategic role that Colapinto could play in the near future within the Red Bull structure. Red Bull Racing has made a staggering $20 million offer to the Williams team to secure the rights of the young Argentine driver Franco Colapinto. This move comes at a time when speculation surrounds the potential exit of Checo Pérez, which could pave the way for Colapinto, regarded as a significant talent by Helmut Marko.

(By Molina and Maqueda) Why is it so crucial for Republicans that their voters participate in various forms of early voting? While the popular vote is part of the electoral process, the final outcome of the presidential elections in the United States largely depends on the votes from the Electoral College. In the presidential elections on November 5th, the outcome between Kamala Harris and Donald Trump will hinge on a few key states, but fundamentally on whether Republicans show up to vote—whether through early voting, mail-in ballots, or in-person on Election Day. Many times, due to various reasons, they may not be able to vote on the day itself; hence, it’s vital to do so beforehand if possible. Historically, Democrats have been more strategic and tend to vote early. Despite approximately 240 million Americans expected to cast their ballots, the election outcome will be decided by: a) whether Republicans unite and organize to vote massively on Election Day or do so through various means of early voting beforehand, or b) whether the seven states that determine the election vote for Trump. This phenomenon is due to the Electoral College system, which consists of 538 electors who determine the winner based on the votes in each state.

(By Maqueda, in collaboration with Maurizio) In a move that has sent ripples through the culinary industry, TGI Fridays has recently shuttered 50 of its restaurants across the United States, reducing its footprint to just 164 locations. This decision, made amidst discussions of filing for Chapter 11 bankruptcy, reflects a profound shift in market dynamics and consumer preferences. As this iconic chain seeks to restructure its business model, we ponder: what does this change signify for the future of gastronomy in Latin America and in vibrant cities like Miami?

(Cocreated by Taylor - Canada, Maqueda - USA, Maurizio - ARG, Molina - Venezuela  and Ortega - Cuba). An article that the 44 million Argentinians and all Anglophone Latinos should read and reread. Would the response be similar if we asked Colombians or Venezuelans? Certainly not. However, what emerges from recent consultations with nearly 500 Argentine migrants in the USA is profoundly intriguing. In the vast and complex narrative of Argentine politics—a nation that literally ranked among the highest in social and cultural development and GDP between 1880 and 1930—there looms a disturbing analogy with the series The Good Place (USA), where heaven is portrayed as an ideal environment, brimming with possibilities and virtues, yet fundamentally manipulated by very negative forces that distort its essence.

(By Taylor and Maqueda) In a bold move poised to transform Miami's cultural landscape, Faena is set to unveil a new district along the Miami River, following its highly anticipated debut in New York City. With a steadfast commitment to excellence and innovation, the Faena District Miami River aims to become a beacon of artistic expression and community engagement in one of the city's most vibrant neighborhoods. This ambitious undertaking, featuring the iconic Faena Residences Miami, is destined to enrich the city's culture and redefine urban living.

(By Maurizio and Maqueda) The sports sponsorship industry has undergone a remarkable evolution over the past few decades, yet few narratives are as captivating as Heineken's recent decision to revamp its sponsorship strategy by enlisting Max Verstappen as the ambassador for its non-alcoholic beer line. This initiative not only sheds light on the current market dynamics but also underscores how a brand can swiftly adapt to circumstances to seize unique opportunities. The marketing crossover necessitates the formation of substantial teams dedicated to planning, activation, and the expansion of brand experiences, which involves the establishment of a mega-area for the Head of Culture and increased investment in phygital brand experiences. In this article, we will delve into how Heineken transformed its sponsorship approach and what this signifies for Formula 1 and the culture of responsible consumption.