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(By Maurizio) Celebrating a Cultural Icon that sets a school of category expansion and experiences. A cultural phenomenon that has spanned generations and borders celebrates its 50th anniversary: Hello Kitty. This iconic Japanese character, created by designer Yuko Shimizu, has transcended its origin as a simple design on a coin purse to become a global symbol of 'kawaii' culture. The inauguration of the exhibition 'When I Change, Kitty Changes' at the National Museum of Tokyo not only commemorates this milestone but also provides a fascinating glimpse into the evolution of a character that has adeptly adapted to cultural and social changes over five decades.

(By Molina and Taylor) Presidential elections in the United States have never been a trivial event, but this year, the contest between Donald Trump and Kamala Harris has captured the attention of the entire world. In an election marked by deep divisions and a highly polarized electorate, the preliminary results have left many with a mix of surprise and expectation. This article explores the outcome of this closely contested battle, focusing on the seven key states that were decisive for the political future of the country.

(By Maqueda and Maurizio) It’s a milestone just one month after its premiere. In a fascinating twist of returning to value Marketing, cinematic storytelling, spot, branding, and brand cult, Pepsi has decided to revive the spirit of the 90s with a monumental campaign that not only celebrates its legacy in pop culture but also intertwines with the release of the highly anticipated film “Gladiator II.” With the slogan “Make Your Gameday Epic,” this marketing strategy is not just a return to greatness but an innovative cultural crossover that promises to capture the attention of a diverse audience in Miami and Latin America. The crossing makes stars, film, online, product, experiences, and category expansion come alive in many ways. In a campaign that moves symbolism, associating the Roman circus with football and the can (product) in a way that hasn’t been engraved in consumers' minds for many years, Pepsi once again shows that a brand does what the rest cannot and achieves significant brand recall growth just one month after its premiere.

(By Marcelo Maurizio) The vibrant Colombian culture has found a new home in Miami with the opening of Andrés Carne de Res, an iconic restaurant that not only brings authentic flavors but also an immersive experience that fuses gastronomy, art, and live entertainment. Situated on the bustling Lincoln Road, this new venue promises to be a gathering point for lovers of fine cuisine and Latin American culture.

(By Maurizio and Maqueda) The era of thematization, expansion, and amplification of experience is now a more refined approach to cross-marketing that intertwines branding, culture, on-off media, activations, and the extension of channels, categories, and collaborations. This is Crossing—creating entirely new worlds that generate value, relevance, and amplify and innovate product lines and experiences. In a surprising twist that merges two iconic universes, Columbia Sportswear and Lucasfilm have unleashed the power of the Dark Side in NASCAR. This collaboration promises not only to be a visual spectacle but also underscores the importance of experiential marketing in a world where emotional connection with the consumer is paramount. With driver Bubba Wallace behind the wheel, this initiative represents not merely a race car; it is a symbol of how pop culture and sports can intertwine in innovative and effective ways.

(By Mary Molina y Maqueda) A significant portion of naturalized Venezuelans in the United States, especially in cities such as Miami, Orlando, and Tampa, has demonstrated robust support for Donald Trump. This group, known as the "Magazolanos," aligns itself with his iconic slogan, "Make America Great Again."

(By Mary Molina and Maurizio) The Jewish vote in the United States is a crucial component of the electoral landscape, and its influence has been evident in multiple elections throughout history. This demographic tends to be highly engaged in politics, with a historical pattern of predominantly supporting Democratic candidates. However, the dynamics can vary depending on several factors, including the candidates' policies, international relations, and specific social issues.

(By Taylor) In a world where technological innovation is advancing at an exponential rate, Apple, the iconic brand with the apple logo, has once again captured the market's attention with its recent launch: the new Mac Mini. This device not only promises to be more compact but also boasts unprecedented performance. With features that defy expectations, the Mac Mini emerges as an appealing option for both creative professionals and casual users alike. This article explores the innovations brought forth by this new version and how it positions itself within the current digital ecosystem.

(By Maqueda and Ortega) In the fast-paced realm of Formula 1, where every second counts and rumors disseminate as swiftly as the racing machines themselves, Franco Colapinto has emerged as one of the most promising talents in motorsport. At just 21 years of age, this Argentine driver has captivated the attention of teams and fans alike, becoming a hot topic in the paddock. As speculation intensifies regarding his potential signing with Red Bull Racing for the 2025 season, the question reverberating among enthusiasts is: could Colapinto be the next rising star of Formula 1? This article will delve into his journey, the implications of his potential transfer, and the reactions from iconic figures such as Lewis Hamilton.

(By Maximiliano Rodriguez Otero, Maurizio, and Maqueda) In order to disseminate authentic narratives, we are witnessing a new era in marketing that traverses the realm of Phidigital. Why do most media outlets overlook the truth of this announcement? In a bold maneuver that signifies a pivotal shift in the marketing landscape, Coca-Cola has opted to expand its influencer army from 11,000 to 20,000. This development, unveiled by Manuel Arroyo, the global vice president and head of marketing, at the 39th Congress of Aecoc’s Gran Consumo, constitutes what he refers to as "the most radical marketing transformation in Coca-Cola's history."

(By Maurizio y Maqueda) Formula 1 is currently experiencing a moment of fervor, primarily due to the recent multimillion-dollar offer that Red Bull Racing reportedly presented to the Williams team to acquire the rights to Franco Colapinto, a young Argentine driver who has captured the attention of the motorsport world. This proposal, revealed through various sources, not only highlights the substantial sum of money involved but also underscores the strategic role that Colapinto could play in the near future within the Red Bull structure. Red Bull Racing has made a staggering $20 million offer to the Williams team to secure the rights of the young Argentine driver Franco Colapinto. This move comes at a time when speculation surrounds the potential exit of Checo Pérez, which could pave the way for Colapinto, regarded as a significant talent by Helmut Marko.

(By Otero and Maurizi) The retail industry has witnessed significant transformations over the past decade, particularly in a landscape dominated by digitalization. However, in an unexpected twist, the textile giant Inditex is reimagining the physical shopping experience, merging fashion and gastronomy in a way that promises to captivate Anglo-Latino consumers in Miami, Latin America, and beyond. Much like F1, Beckham’s Inter Miami, the Heat, the mega brand Ferrari, Oreo, Louis Vuitton, and Adidas, Zara is joining the new strategy of crossing and expanding phygital experiences and businesses—something that Nike, Starbucks, McDonald's, and even Coca-Cola are restructuring to execute a return to the '90s, enhanced by technology and online integration. In this article, we will explore how Zara's new stores not only offer clothing but also memorable moments in a sophisticated environment that invites you to enjoy coffee, ice cream, and pastries.

(By Maqueda, in collaboration with Maurizio) In a move that has sent ripples through the culinary industry, TGI Fridays has recently shuttered 50 of its restaurants across the United States, reducing its footprint to just 164 locations. This decision, made amidst discussions of filing for Chapter 11 bankruptcy, reflects a profound shift in market dynamics and consumer preferences. As this iconic chain seeks to restructure its business model, we ponder: what does this change signify for the future of gastronomy in Latin America and in vibrant cities like Miami?