Brubank and the Miami Sharks: A Strategic Alliance Transforming Rugby in Latin America
(By Maqueda and Taylor) In a world where innovation, co-creation, experiential expansion, culture, and sports intertwine in remarkable ways, the recent alliance between Brubank, Argentina’s leading digital bank, and the Miami Sharks, an emerging team in Major League Rugby (MLR), marks a significant milestone. This agreement, effective from the 2025 season, not only serves as a boost for rugby in the United States but also reflects a shared commitment from both organizations to foster growth and innovation in the sporting arena. At a time when sports and technology converge, this collaboration stands as a model for other initiatives in the region.
(By Maqueda and Taylor) In a world where innovation, co-creation, experiential expansion, culture, and sports intertwine in remarkable ways, the recent alliance between Brubank, Argentina’s leading digital bank, and the Miami Sharks, an emerging team in Major League Rugby (MLR), marks a significant milestone. This agreement, effective from the 2025 season, not only serves as a boost for rugby in the United States but also reflects a shared commitment from both organizations to foster growth and innovation in the sporting arena. At a time when sports and technology converge, this collaboration stands as a model for other initiatives in the region.