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(By Alejandro Hourcade) Over the last two or three generations, we’ve witnessed a drastic shift in the conception, reach, and, above all, execution of marketing, branding, and brand culture. Since 2016, the rise of the digital landscape has led to, perhaps overly so, all guidelines regarding what is deemed appropriate being filtered through the lenses of social media, search engines, and digital logistics. However, the reality is that humans, markets, businesses, perceptions, and relationships are, at their core, far more complex, emotional, and expansive than a mere online vision. Today, we are seeing a resurgence of the transcendent, the harmonious, and the authentic, along with a continuous quest for differentiation, value, and deeply "phydigital" experiences. In this context, a brand's culture becomes the heart driving all its actions, synchronously intertwining product creation and communication with its audience. It’s essential to recognize that, more than ever, brand culture not only defines what we do; it shapes how we relate to consumers and how they perceive our value proposition.

(By Vera) She’s not a Barbie; she’s a stunning woman. In an event that captured global attention, the Miss Universe 2024 pageant held on November 16 turned into a celebration of beauty and social commitment. Victoria Kjaer, the dazzling representative from Denmark, not only snagged the coveted crown but also resonated in the hearts of millions with her story of resilience and authenticity. In this article, we’ll dive into who this rising star is and what makes her a contemporary icon.

(By Mary Molina) The G20 Summit, held in the vibrant context of Rio de Janeiro, has captured global attention not only for its economic and climate topics but also for the alarming warning from leaders about the role of artificial intelligence (AI) in disinformation and hate speech. In a world where information flows at lightning speed, the need to create "healthy information ecosystems" becomes imperative. This gathering is not just a stage to discuss the climate crisis but also a platform to address contemporary challenges affecting global social cohesion.

(By Mary Molina) "G20 leaders opened this Monday a summit in Rio de Janeiro under pressure to reach an agreement at COP29," highlighted Brazilian President Luiz Inácio Lula da Silva, who emphasized the urgency of combating food insecurity. This context becomes more complex with Donald Trump's return to U.S. politics and rising geopolitical tensions, leading leaders to seek consensus on critical issues that transcend borders.

(By Vera and Maqueda) Miami Fashion Week® (MIAFW) is gearing up for a dazzling event that promises to fuse art, fashion, and culture in one spectacular setting. With the recent addition of renowned designer Philipp Plein, this event is set to be an epicenter of creativity and style. From November 19 to 23, 2024, Miami will come alive with the innovative proposals Plein will bring to the runway, reflecting the city’s unique energy.

(By Vera) Antonela Roccuzzo celebrated her first cover in the U.S. with Haute Living at Casadonna, Miami Beach, this Monday, November 11. In a world where social media dictates the narrative of fame, Antonela has emerged as an icon of empowerment and authenticity, grounded in values and real experiences. While thousands of models and influencers vie for attention through the clichéd portrayals imposed by apps and formats, with a "line of thought" from social networks, Antonela succeeds by being a well-rounded woman: a mother, a wife, a savvy entrepreneur, a socialite, an athlete—all done with harmony, common sense, excellence, and elegance.

(By Molina y Otero) In a surprising announcement that has sent shockwaves through both political and business circles, President-elect Donald Trump declared that tech mogul Elon Musk will take the helm of a newly established “Department of Government Efficiency.” This initiative is reminiscent of Argentina's Javier Milei, who aims to tackle excessive government spending. As Musk joins forces with former Republican presidential candidate Vivek Ramaswamy, the duo is set to revolutionize how the U.S. government operates, promising significant structural reforms and a business-like approach to governance.

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) Native advertising today represents a dynamic form of advertising, intricately designed through the fusion of insights, strategies, experience creation, research, journalism, and storytelling. Its aim is to seamlessly integrate into the content of a platform, making the reality of a brand experience or message feel less intrusive and more relevant to the user. Unlike traditional ads or press releases, which are easily identifiable as advertising, native advertising seeks to align with the style and format of the content in which it appears—be it an article, video, or social media post—though it primarily originates in print media. It's even more elevated than brand content, as pure Native Advertising is never fictional; it represents genuine news or a new perspective on real events that have happened or are about to happen.

(By Taylor and Maurizio) The term "outreach" refers to the activities and strategies designed to establish and strengthen relationships with a target audience, particularly in the realms of communication, marketing, and cause promotion. Generally, it involves reaching out to specific individuals, communities, or groups to inform, engage, educate, or encourage their participation. In a world that seemed to focus solely on the online sphere, real, amplified experiences of value—especially in B2B, tech, finance, and certainly in real estate—represent a nostalgic return to the '90s, combined with the online world (what we now call "phydigitality").

(By Mary Molina and Juan Maqueda) In a world where the cost of living in cities like Miami seems to skyrocket daily, the proposal from Peruvian writer and journalist Jaime Bayly to Argentine President Javier Milei resonates as a call for austerity and camaraderie. In his recent video titled “Milei, Sleep in My House,” published on his YouTube channel, Bayly not only offers his home as a refuge but also raises an important debate about public spending and the image that political leaders project to the world. This article will explore the nuances of this invitation, the political context of Milei, and the psychological effects of austerity on perception.

(By Ortega) Excitement is palpable in the air of Miami, where the vibrant cultural melting pot prepares to host a historic event: the draw for the inaugural edition of the 2025 Club World Cup. Scheduled for December 5, this event not only represents a milestone in the world of football but also positions Miami as a global epicenter of sports. In this article, we will explore the significance of this event, highlighting its impact on the local community and tourism, as well as the importance of football in the city’s identity.

(By Maurizio and Otero) The COLAPINTA of Franco and Quilmes is here... from Argentina and for export. In a world where advertising is becoming increasingly fleeting, the Argentine beer brand Quilmes has managed to capture consumers' attention with an ingenious campaign featuring young Formula 1 driver Franco Colapinto.

(By Maurizio, Cánepa, and Maqueda) Inter Miami's qualification is a milestone that reflects the growth and competitiveness of football in the United States. It serves as an example of the potential that American clubs have to compete on the global stage. On the football horizon, the 2025 Club World Cup looms as a highly significant event, not only due to the quality of the participating teams but also for the vibrant atmosphere it promises to generate in Miami and other U.S. cities. With the draw scheduled for December 5, 2024, interest in the teams vying for the world title is intensifying. This article delves into which teams will be part of this competition and provides an analysis of what it means for global and local football.