Roger & Rolex: the importance of a celebrity of value (for a valuable brand)
(By Juan Maqueda and Marcelo Maurizio) Nothing that is done quickly, mediocrely, without excellence and without differentiation ultimately has sustainable value. What is special requires talent, time, dedication, and distinction. This is the great lesson that the cross-marketing between Federer and Rolex imparts to the world of brands and content.
(By Juan Maqueda and Marcelo Maurizio) Nothing that is done quickly, mediocrely, without excellence and without differentiation ultimately has sustainable value. What is special requires talent, time, dedication, and distinction. This is the great lesson that the cross-marketing between Federer and Rolex imparts to the world of brands and content.