The keys to success 2023: the importance of brand and business planning in business results
(By Marcelo Maurizio) In an increasingly competitive business world, the role of brand planning becomes essential in ensuring growth and relevance in the market. Both small and multinational companies must understand the importance of investing in the development of a solid brand and business strategy. In this article, we explore the challenges that companies face in terms of low investment and brand development, and how collaborative and co-creative work, innovative roles such as Head of Culture, and advanced techniques like cross-marketing achieve consistent results.
(By Marcelo Maurizio) In an increasingly competitive business world, the role of brand planning becomes essential in ensuring growth and relevance in the market. Both small and multinational companies must understand the importance of investing in the development of a solid brand and business strategy. In this article, we explore the challenges that companies face in terms of low investment and brand development, and how collaborative and co-creative work, innovative roles such as Head of Culture, and advanced techniques like cross-marketing achieve consistent results.