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(By Maurizio and Vera) The history of music is laden with moments that transcend generations, where the legacy of icons intertwines with the emerging voices within the industry. On October 21, 2024, the Rock & Roll Hall of Fame bore witness to an unprecedented meeting of two musical generations: Dua Lipa and Cher. This event not only highlighted Cher's enduring relevance in the musical landscape but also underscored Dua Lipa's contemporary influence, reaffirming that music remains a universal language that unites different eras and styles. What strategy and brilliant planning lie beneath this epic encounter?

(By Ortega, with Maqueda and Maurizio) The passion for soccer resonates powerfully in Miami, and the recent confirmation that Inter Miami will participate in the 2025 Club World Cup has further ignited this fervor. This prestigious tournament, which will gather the world’s elite teams, is set to take place in the Sunshine State, with the local team kicking off the event in what promises to be a historic opening match. The implications are monumental, generating a plethora of themed events, tents, fan zones, brand activations, venue upgrades, and installations of team and nation museums. The significance of this participation is profound, impacting the local community and shaping the future of soccer in the United States.

(By Ortega) On October 19, 2024, Inter Miami CF penned a new golden chapter in the annals of American soccer by setting a historic points record in a Major League Soccer (MLS) season. With a resounding 6-2 victory over the New England Revolution at Chase Stadium, the team not only secured its place in history books but also left an indelible mark on the hearts of its supporters. This article will explore the ramifications of this monumental win and the brilliance of its stars, particularly Lionel Messi.

(By Maqueda and Maurizi) Formula 1 is back in the United States, and with it, excitement is reaching new heights. The United States Grand Prix, set to take place at the stunning Circuit of the Americas in Austin, Texas, is an event that not only attracts speed enthusiasts but also those seeking a unique experience filled with adrenaline and glamour. In this article, we will explore all the details of this race, from the schedule to how to tune in to the action, along with a glimpse into the history of this track and the recent winners.

(By Cánepa and Maurizio) In an event that resonated deeply with soccer enthusiasts, Lionel Messi was awarded the prestigious “América Ward” by the Spanish newspaper Marca, in recognition of his remarkable career as the most decorated soccer player in history. This event, held at Chase Stadium in Miami, featured prominent figures, including the Argentine Consul in Miami, Marcelo Gilardoni, and not only celebrated Messi's achievements but also highlighted his profound emotional connection to Argentina and his new life in the United States. In a context where sports intertwine with culture and identity, Messi stands as a symbol of perseverance and passion.

(By Maqueda and Maurizio) It returns with a transformative, disruptive focus, perhaps facing much criticism from the fashion world and with a bit of harshness in its experience, and a clear lack of flow (as they say today in the lingo). But beyond that, Victoria’s Secret is back, and it's clear that many brands made mistakes by cutting budgets for marketing, logistics, strategists, and activation teams. Now is the time to rectify that error in the era of cross-marketing expansion and the breadth of real, phygital experiences. Whether you're a bakery, a cosmetics and perfume chain, a tech company, or a car agency, it's time to reconnect with brand strategists and build experience teams, because this is the era of expanded real experiences in products, categories, partnerships, and all types of media.

(By Maqueda and Taylor with the collaboration of Maurizio) Why do Google and most tech giants, or not-so-giant companies, increasingly bet on marketing crossing events and real phygital experiences like F1? How important is it to co-create and amplify products through experiences and cross-development? In a world where innovation and speed are synonymous, the collaboration between Google and McLaren in Formula 1 (F1) stands out as a milestone that redefines not only motorsports but also the use of technology in high-performance sports. With the introduction of the new MCL38 race car, the British team seeks not only to win each race but also to demonstrate how artificial intelligence and cutting-edge devices can transform on-track performance. This article explores the synergy between these two powerhouses, its implications for the sport, and how this alliance could change the future of F1.

(By Ortega and Cánepa) With the palpable excitement surrounding the South American Qualifiers for the 2026 World Cup, the recent performances of the teams have left fans in a state of anticipation. Argentina, with its overwhelming 6-0 victory over Bolivia, has reaffirmed its leadership in the standings, while other teams like Colombia and Uruguay have experienced their ups and downs. In this article, we break down the results of matchday 10, analyze key statistics, and explore the upcoming fixtures, all with a reflective and debatable focus.

(By Taylor and Maqueda) The idea of a train linking two of the most dynamic cities in the United States, Miami and Chicago, has transformed from a mere fantasy into a concrete proposal that could change the landscape of transportation in the country. This initiative, driven by Amtrak in collaboration with Brightline, not only promises to facilitate mobility between the South and the Midwest but could also revitalize local economies and promote a new, more sustainable way of life. At a time when transportation infrastructure faces significant challenges, this proposal emerges as an innovative and necessary solution.

(By Maqueda, Maurizio, and Otero) Emotional intelligence and fears within organizations are topics addressed by various authors and experts in psychology, leadership, and personal development. However, this topic is becoming increasingly relevant for achieving results. While there are many tech tools, metrics, and disciplines, errors persist daily, often without awareness, leading to poor decisions and significant suffering—even in organizations with good sales. What causes owners, bosses, and leaders, despite their efforts, to fail to improve or achieve objectives that they should, rationally, be able to accomplish? In this article, we summarize the main reasons why current methods, metrics, approaches, beliefs, and demands for improvement are poorly conceived and consequently yield poor results, in a concise, simple, and direct manner.

(By Taylor) SpaceX made history by executing an extraordinary precision maneuver: the mid-flight capture of the Super Heavy booster from its Starship rocket, known as ‘Mechazilla’. This event not only represents a significant technological advancement but also marks a milestone in rocket reuse, a goal that Elon Musk has relentlessly pursued. This article explores the details of this feat, its relevance for the future of space exploration, and the implications it holds for the aerospace industry.

(By Taylor) At a time when technology permeates every aspect of our lives, the battle for control of the online search market intensifies. The proposal from the U.S. government to divide Google, the tech giant that has dominated the sector for over two decades, has captured the attention of experts and consumers alike. This article explores the implications of this measure, not only for Google but also for its users and the digital ecosystem at large.

(By Molina) In an increasingly polarized electoral climate, where the media is biased and ideological fanaticism reveals the hypocrisy of society, the security of the Republican candidate becomes a matter of utmost importance, curiously little addressed by most media, celebrities, and influencers. On October 12, during a rally for former President Donald Trump in Coachella, California, once again, a man attempted to infiltrate the event armed with the apparent intention of assassinating him. The arrested individual, Vem Miller, is a member of far-right groups, and his arrest has reignited the debate over security at political events and the rising extremism in American politics. This article explores the details of the incident, the context in which it occurs, and what this implies for the presidential campaign and society at large.