Only in English

(By Maqueda, Taylor, and Maurizio) The economic landscape of Latin America is shaped by dynamic and influential companies playing an essential role in both regional and international growth. In this exploration, we will highlight the top 10 largest Latin American companies of 2023, set to play a leading role in 2024, using market capitalization as the primary indicator of their value. This analysis will provide key insights into the magnitude and influence of these corporations, along with the factors propelling them to the forefront of their respective business sectors.

(By Molina, Taylor, Maqueda, and Maurizio) Argentine President Javier Milei seized the spotlight at the World Economic Forum in Davos with a passionate speech, warning about the threat of socialism and advocating for a radical transformation towards capitalism. International media, from El País to Financial Times, provide detailed analyses of his statements, highlighting his unwavering defense of the free-market system.

(By Juan Maqueda, from Miami, and Marcelo Maurizio) In an unprecedented achievement, PortMiami solidifies its position as the undisputed leader in the cruise industry, surpassing its own record by welcoming 7,299,294 passengers during the fiscal year 2023—an impressive increase of 6.97% compared to its previous milestone in 2019. Miami-Dade County Mayor Daniella Levine Cava emphasizes the vital role of PortMiami, contributing $43 billion annually and generating over 334,500 jobs for the local economy.

(A Landmark Co-Creative Endeavor by Marcelo Maurizio and Maximiliano Rodriguez Otero) In the marketing universe, where collaboration and diverse perspectives are paramount, an exceptional group of 10 experts has come together to capture their collective wisdom in an innovative literary project. The book titled "Marketing: A Latin American Approach," directed and coordinated by renowned professionals Ramiro Arteaga Requena and Alejandro Schnarch Kirberg, stands out not only for the richness of its content but also for the unprecedented collaboration of numerous authors who contributed to its creation.

(By Maqueda and Ortega) The operation of Tri-Rail at Miami Central commences after overcoming challenges. (Instagram/@trirail). The South Florida Regional Transportation Authority (SFRTA) achieves a momentous milestone in Miami's public transportation with the introduction of Tri-Rail trains to the city center starting January 13, 2024. This advancement, eliminating the need for transfers to the metro, promises to reduce travel times and associated costs, according to reports from local media, including Local 10.

(By Maqueda and Maurizio) In the fast-paced universe of marketing, "interaction" stands as the holy grail, both in the digital and physical realms. But what is interaction truly, and how does it differ in these seemingly disparate worlds? Or, in most cases, is it a combination of both? The key: selling can be achieved with much digital interaction, but getting someone to buy is only achieved through the sum of real-world interaction.

(By Taylor and Ortega, from Miami, with the collaboration of Marcelo Maurizio) In an ever-evolving business landscape, we witness a significant strategic shift: the transition from an excessive reliance on online platforms to diversified marketing strategies across multiple platforms. This article highlights the need to balance online promotion with traditional advertising methods, but now there's a reinvention of real-world experiences, conceptualization, and thematization, spanning from museums and shows to live events.

(By Belén Gandolfo Screpante in collaboration with IN Miami) In a recent report compiled by Zumper, a prominent player in the real estate market, a noteworthy trend is unveiled in South Florida: a significant decrease in rental costs, signaling a substantial shift in the region's real estate market dynamics.

(By Belén Gandolfo Screpante) Barbie in the real world? Yes! A Malibu Barbie Café is set to arrive in Miami, offering all the Barbies and Kens the chance to live out their Barbie Dream House fantasies, complete with a side of fries. Of course, there's more than just bites. The experience will include plenty of photo opportunities, like the iconic plastic box with all the accessories a California girl could need, plus an incredible skating rink. There will also be a mini museum of Malibu Barbies and a gift shop with T-shirts, bags, fisherman hats, and other essentials for Barbie's biggest fans.

(By Belén Gandolfo Screpante) Backed by Rory McIlroy's Symphony Ventures, Puttery, the latest entrant in the emerging concept space, arrives in the Wynwood area, a vibrant hipster haven adorned with colorful murals and sprinkled with galleries and nightlife options. The crossing marketing boom and the expansion of experiences in Miami continue.It's no secret that Miami residents love themed mini-golf and experiences that combine fun with tasty cocktails.

(By Screpante and Maurizio) Miami is the place to go for about 7,000 different beers... yes, believe it or not, that's the diversity of beers you can enjoy in Miami. But we'll tell you about that in another article. Alternatively, you can visit some of its incredible coffee shops. We propose discovering some of the best ones in this report. Whether you're a tourist or a fortunate Miamian, having coffee in Miami's cafés has that charm... I don't know what it is…

(By Maurizio, Maqueda, and Otero) In the dynamic realm of marketing, branding, and brand culture, a conflict arises between following trends and adopting genuinely disruptive strategies. As we delve into this conflict, we question the purpose of our marketing efforts. Is it merely to follow trends, or is there a more coherent and solid marketing mix beyond seeking likes and views? This article explores the growing tension between mega trends and strategic disruptiveness, urging us to rethink conventional marketing approaches.

(By Marcelo Maurizio) In the captivating realm of "product placement," some brands shine brightly, becoming undisputed queens of the screen. Who leads this game of advertising subtlety? Discover it with us! We share super tips for "Product Placement" (or product integration or placement) that dominates screens. This strategy works versus a very direct action with one or two influencers or on a TV show (non-traditional actions), as the product is truly placed in the script and the story. This can be done correctly in all influencer campaigns but must be scheduled, scripted, with strategy, production, and branding.