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(By the editorial team of InfoNegocios Miami, with the collaboration of Marcelo Maurizio) In an innovative collaboration between Michelob Ultra and the renowned creative agency GUT Mexico City, an unprecedented stunt has been executed that has captured the attention of the world by paying tribute to the iconic Lionel Messi in a celestial manner. The "Messi Signs" campaign has been the result of months of strategic and creative planning, where GUT has once again showcased their mastery in creating unique and memorable experiences for the most prominent brands. In this case, the focus has been on highlighting Messi's extraordinary skill and charisma, which have elevated him to the status of a living legend in the world of football.

(By Taylor and Maqueda) Discover why Argentines are investing nearly one billion dollars in properties in Miami, according to data from the National Association of Realtors. We will delve into the reasons behind this trend, the advantages offered by Florida's real estate market, and the investment opportunities that attract Argentines year after year.

(By Taylor, Maqueda, and with the collaboration of Maurizio) Why is Russia there, why did they not remain silent? In a recent discovery that has sparked controversy worldwide, a Russian research vessel has reported the location of an oil reserve in British waters of Antarctica, which actually belongs to Argentine Antarctica. This finding, which could potentially yield up to 511,000 million barrels of oil, raises significant questions about environmental preservation and international commitments related to the region.

(By Ortega) In a scenario where the participation of the Latino workforce in the US continues to rise, their economic influence is consolidating, despite facing significant challenges in the labor market. Despite making a significant contribution to the Gross Domestic Product (GDP) of the United States, Latinos are affected by wage disparities and unfavorable working conditions compared to other ethnic groups.

(By Maqueda and Taylor) In an increasingly visual and competitive world, airlines have found in Aircraft Wrapping a cutting-edge way to stand out and differentiate themselves in the aviation market. This practice involves applying a vinyl adhesive layer to the external surface of an aircraft, transforming its appearance and creating striking designs ranging from advertising to cultural and entertainment themes.

(By Maqueda) In a surprising turn of events, the Miami Beach Police Department has taken a bold step in its recruitment strategy by adding an unprecedented luxury car to its fleet: a Rolls-Royce. This move has sparked intense debate among the city's residents, showcasing the department's creativity in its efforts to attract new talent to its ranks.

(By Miami Business Insider) Welcome aboard an unparalleled journey in the Caribbean! At Miami Business Insider, we detail the ins and outs of this unforgettable cruise experience, where nudism and fun blend in a unique and uninhibited environment. Norwegian Cruise Line offers you the opportunity to explore exotic destinations while enjoying a clothing-optional vacation.

From Miami, through Paraguay, Uruguay, all the way to Argentina, the epic comeback of Inter Miami keeps showing that "There's a team!" in the city of sun. In a night full of emotions and high-level soccer, Inter Miami, with Lionel Messi as captain, achieved an incredible victory by turning around a 0-2 deficit against CF Montreal in Canada. This triumph not only solidifies the Florida team as the undisputed leader of the MLS Eastern Conference but also leaves an indelible mark on Miami's sports history. The city is joyful and experiences a week full of optimism; Miami hasn't had this joy before, and today Messi and his friends add something it couldn't have before – today, Miami is already a "soccer city."

(By Otero and Maurizio) In his seminal work "From Good to Great," Jim Collins explores the common characteristics and practices that distinguish exceptional companies from merely good ones. Through an extensive study of companies and a detailed analysis of data, Collins identifies the fundamental principles that guide the transition of an organization from mediocrity to greatness. There was a time when networks and technological advancements compensated for many shortcomings. Today, there is a pressing need to excel in all areas, with the complexity that now the experience must be comprehensive, real, and themed.

(By Maqueda and Maurizio) The application of neuroscience in neurosales has revolutionized marketing and sales strategies for brands worldwide. In this regard, experts in shopping from Miami, in the United States, and also in Mexico, have discovered an innovative tactic that has proven to be highly effective in increasing sales in the retail sector: the strategic use of water. This strategy, which has been widely implemented in Miami and Mexico City, is generating impressive results that the rest of Latin America has not fully capitalized on.

(By Rodriguez Otero and Marcelo Maurizio) Branding is a complex process that requires careful attention and well-defined strategies to avoid costly mistakes. Andy Stalman's book "Brandoffon: The Branding of the Future" is a must-read to understand the evolution and trends of branding in the digital age. Here we highlight its key points and teachings.

(By Ortega, Maurizio, and Maqueda) Crossing and partnership, playful branding of brands, and the phygital experience are now the most notable, complex, and impactful joint strategies of major brands. A clear example is the alliance between WhatsApp and Mercedes-AMG PETRONAS F1 focusing on celebrating WhatsApp's rapid growth in the United States, highlighting an increase in users and messages sent. To commemorate this milestone, a new custom racing car emoji was launched, available to over two billion WhatsApp users, coinciding with the Miami Grand Prix. Two mega brands thematically unite by creating interventions in public spaces, parades, Out of Home displays, remote-control car activations, conceptualizing and generating phygital content from both brands.

(By Jeniffer E. Tenacy in collaboration with the InfoNegocios Miami editorial team) Miami, known for its style, elegance, and sensuality, has witnessed a fashion revolution that has left everyone speechless. Artist and designer Joel Álvarez has achieved what few would dare: creating swimwear and lingerie using adhesive tape. Sin or genius? Álvarez's designs have elevated sensuality and beauty to a new level. Nothing compares to the impact and magic that the Black Tape Project's tapes create on bodies. In this article, we will explore the history of this unique project born in Miami and its relevance in fashion, as well as its impact on tourism in the City of the Sun and, why not say it, on the most beautiful women.