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(In the words of Cánepa, Maurizio, and Maqueda) In a world where consumer experience is the new gold, the recent partnership between LEGO and Formula 1 (F1) stands as a beacon of innovation and creativity. This agreement, which will commence as an official sponsor (expanded), is slated for full implementation in 2025, yet there are already numerous activities in collaboration with brands like Ferrari, Aston Martin, Mercedes, and Williams. This cross-action not only signifies a merger of two entertainment giants but also marks a milestone in the application of crossing marketing, amplifying experiences, creating value through experiential products, and expanding categories. In this article, we will explore how this collaboration aligns with current trends and why value-driven brands like LEGO are increasingly interested in this approach.

(By Maurizio y Maqueda) The Daytona SP3 is over a year old, but today Ferrari showcases in a new video how it amplifies moments of success through a series of actions, reflecting what Crossing is and the new way to manage the 11 i's of any successful strategy in today’s world of value, pertinence (pregnancy), and relevance.

(By Diego Cánepa and Ortega) In a vibrant, energy-packed setting, Atlanta's Mercedes-Benz Stadium witnessed an emotional spectacle featuring none other than Lionel Messi. Though the match ended in a 2-2 draw, the real story lies in Messi's comeback after a long injury hiatus. This match not only marks his return but also opens a new chapter in Major League Soccer (MLS), which is at a critical juncture in its evolution. Since joining Inter Miami, Messi has reshaped the soccer landscape in the U.S. and Latin America, drawing in a diverse and passionate fanbase.

(By Molina (USA-Venezuela), with the collaboration of Ortega (Cuba-Spain) and Maurizio (Argentina)."In the ever-evolving realm of international politics, it is paramount to analyze how leaders such as Andrés Manuel López Obrador (AMLO), Luiz Inácio Lula da Silva, and Gustavo Petro adopt such a nonchalant, almost Pilate-like posture toward the dictatorship in Venezuela. This occurs while the UN and various international organizations not only validate the elections of Edmundo González Urrutia but also document crimes against humanity, both presently and throughout the entirety of the regimes led by Chávez and Maduro.

(By Maurizio) Most Latin or European tourists are unaware that Florida is almost a "continent" of vast beaches, where countless beautiful spots await, frequented by Americans vacationing in spectacular locales with a touch of European culture, luxury, and incredible prices. New Smyrna Beach is one such place you must experience. Located on Florida's dazzling Atlantic coast, New Smyrna Beach stands as an oasis blending natural beauty with vibrant local culture. With 13 miles of white sandy beaches and a welcoming atmosphere, this destination has earned the title of "the locals' beach" in Orlando's theme park paradise. In this article, we explore why New Smyrna Beach has become a beloved spot for both visitors and residents.

(By Maurizio, Patric Vera -tourism- and Maqueda). Experiencing the best of Greece and Florida is possible. Alys Beach, an iconic coastal enclave, stands as a paradigm of the fusion between contemporary aesthetics and environmental sustainability. Established formally 20 years ago and located on the Gulf Coast of Florida, this community is not only a dream tourist destination but also a model of urban development that embraces ecological principles. In this article, we explore the unique characteristics of Alys Beach and how its design and philosophy can influence sustainable lifestyles, utilizing neuroscience and neuromarketing to understand its appeal and emotional resonance.

(By Maqueda, Ortega, and Maurizio) The narrative of Miami unfolds as a captivating tapestry woven from determination, innovation, and transformation. From its modest beginnings, the city has evolved into a vibrant cultural melting pot, effectively bridging the United States and Latin America. In this discourse, we delve into how the alliance between Julie Tuttle, the Brickell family, and the magnate Henry Flagler in 1895 laid the groundwork for what is now recognized as the capital of “Anglolatina.” As we commemorate July 28, 2024, marking the 128th anniversary of the city's founding, we also reflect on the enduring legacy of the figures who paved the way for modern Miami, while celebrating the 40-year milestone of the iconic series "Miami Vice," this September 2024, which transformed the global perception of our city.

(By Taylor and Maqueda) In a highly competitive automotive world, the quest for differential value is paramount. Competing now means amplifying the entire consumer experience, leveraging cross-brand associations, and moving beyond mere "imitation" production. In this fiercely competitive sector, unity is strength. Honda, Nissan, and Mitsubishi, three titans of the Japanese automotive industry, have set aside their historical rivalries to form a strategic alliance aimed at countering the growing threat from Chinese automakers. This article delves into the impacts and motivations behind this union, offering insights that go beyond the surface-level coverage found elsewhere. We analyze their objectives and the implications for the future of the automotive market, reflecting a clear pattern seen across various industries.

(By Maurizio and Taylor) Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation have announced progress on their memorandum of understanding (MOU) to collaboratively explore a framework for enhanced intelligence and electrification in vehicles, following an agreement signed by Nissan and Honda on March 15. Currently, Nissan and Honda are further accelerating initiatives aimed at achieving carbon neutrality and a society free of traffic accidents.

(By Ortega and Cánepa.) On the night of September 15, 2024, the stadium of Inter Miami CF lit up with the magic of Lionel Messi and Luis Suárez, who, with their overflowing talent, guided their team to a commanding 3-1 win over Philadelphia Union. This triumph not only adds points to the standings but also rewrites the history of Major League Soccer (MLS), placing the club in a privileged position in its quest for the Supporters' Shield trophy.

(Por Molina) In recent months, the United States has witnessed an unprecedented climate of political tension, culminating in two assassination attempts against former President Donald Trump. The recent shooting in West Palm Beach reignites concerns about the former leader's safety and the impact of political violence in the country. How has ideology reached such a level of fanaticism that it drives its followers to categorically violent, insane, and politically distorted acts?

(By Maqueda and Maurizio) The Azerbaijan Grand Prix has once again thrust Formula 1 into the global conversation, drawing more brands, enthusiasts, and media attention than ever before. The race, held on the stunning urban circuit of Baku, witnessed a spectacular finish, highlighted by Oscar Piastri's victory and a dramatic collision between Checo Pérez and Carlos Sainz. This event not only marks a milestone in the season but also reflects the escalating interest and evolution of motorsport.

(By Taylor with contributions from Maurizio) In an event that will resonate through the annals of history, billionaire Jared Isaacman became the first civilian to conduct a spacewalk, 700 kilometers above Earth. This milestone, made possible by the audacious vision of Elon Musk and his company SpaceX, not only marks a new chapter in space exploration but also challenges our perceptions of accessibility to space for the average citizen.