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Lun 22/05/2023

Why is the Head of Culture not a prominent role in Latin America? (part II)

(By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in companies, both online and offline, in the USA, Europe, and many places in Asia. In this article, we will focus on the issue of why companies in Latin America have not yet incorporated this role to the same extent and why there is a certain cultural apprehension about this role, resulting from more hierarchical positions such as the CEO or managers with highly individualistic profiles.

  • (By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in companies, both online and offline, in the USA, Europe, and many places in Asia. In this article, we will focus on the issue of why companies in Latin America have not yet incorporated this role to the same extent and why there is a certain cultural apprehension about this role, resulting from more hierarchical positions such as the CEO or managers with highly individualistic profiles.

Vie 19/05/2023

Miami continues to attract high-end restaurants: Shingo Akikuni (Michelin-starred chef) will open his first restaurant, Shingo

(By Belen Gandolfo Screpante) Acclaimed chef Shingo Akikuni opened his first restaurant, Shingo, on Thursday, May 11, 2023, within the historic La Palma building in Coral Gables. Shingo is an intimate 14-seat omakase restaurant that will offer a gastronomic experience of 18 dishes featuring traditional Japanese nigiri, seasonal sashimi, and Yakimono dishes with premium sake pairings.

  • (By Belen Gandolfo Screpante) Acclaimed chef Shingo Akikuni opened his first restaurant, Shingo, on Thursday, May 11, 2023, within the historic La Palma building in Coral Gables. Shingo is an intimate 14-seat omakase restaurant that will offer a gastronomic experience of 18 dishes featuring traditional Japanese nigiri, seasonal sashimi, and Yakimono dishes with premium sake pairings.

Vie 19/05/2023

Does your company or startup still not have a Head of Culture? (part I)

(By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in both online and offline companies. In this article, we will explain successful cases in the United States, Europe, and Latin America that demonstrate the importance of this strategic role.

  • (By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in both online and offline companies. In this article, we will explain successful cases in the United States, Europe, and Latin America that demonstrate the importance of this strategic role.

Jue 18/05/2023

Disney vs. Universal: Who is the king?

(By Belen Gandolfo Screpante) Here we tell you about the thrilling competition that only brings benefits to tourists and the great city of Orlando, generating a significant impact throughout Florida. Over 50 years ago, Walt Disney World's Magic Kingdom opened its doors in Orlando and quickly became the premier destination for theme parks in the country and the world. But today, it's clear that Disney is no longer alone. The fierce competition in Orlando's theme parks every day leads to better attractions, more benefits, and clearly both tourists and Orlando enjoy that competition. How does Universal compete for Disney's crown today?

  • (By Belen Gandolfo Screpante) Here we tell you about the thrilling competition that only brings benefits to tourists and the great city of Orlando, generating a significant impact throughout Florida. Over 50 years ago, Walt Disney World's Magic Kingdom opened its doors in Orlando and quickly became the premier destination for theme parks in the country and the world. But today, it's clear that Disney is no longer alone. The fierce competition in Orlando's theme parks every day leads to better attractions, more benefits, and clearly both tourists and Orlando enjoy that competition. How does Universal compete for Disney's crown today?

Jue 18/05/2023

The astonishing Cross Marketing strategy of Michelin Tires: Why does Michelin reward the best restaurants in the world?

(By Marcelo Maurizio, Gerardo Solis, and the infonegocios Miami editorial team) For over 100 years, Michelin Tires has been recognized not only for its exceptional tire manufacturing but also for annually recommending the best restaurants in major cities around the world. That's right, the tire manufacturer takes on the task of identifying establishments that offer the best culinary experiences, honoring them with one, two, or three stars based on their gastronomic level.

  • (By Marcelo Maurizio, Gerardo Solis, and the infonegocios Miami editorial team) For over 100 years, Michelin Tires has been recognized not only for its exceptional tire manufacturing but also for annually recommending the best restaurants in major cities around the world. That's right, the tire manufacturer takes on the task of identifying establishments that offer the best culinary experiences, honoring them with one, two, or three stars based on their gastronomic level.

Mié 17/05/2023

South Beach: Nikki Beach in Danger, the Famous Attraction Caught in a Legal Dispute

(By Juan Maqueda from Infonegocios Miami) In Miami, the residents of South Beach are greatly surprised by this situation, but the whole of Miami is. Nikki Beach, the iconic and vibrant destination in South Beach, is currently caught in the midst of a legal battle that jeopardizes its future. Lucia and Jack Penrod, who have leased the property to the city for over 30 years and operate the renowned club, have filed a lawsuit against the city and the Boucher brothers, accusing officials of engaging in a "secret agreement" and violating legal procedures, as reported by The Real Deal and The Miami Herald.

  • (By Juan Maqueda from Infonegocios Miami) In Miami, the residents of South Beach are greatly surprised by this situation, but the whole of Miami is. Nikki Beach, the iconic and vibrant destination in South Beach, is currently caught in the midst of a legal battle that jeopardizes its future. Lucia and Jack Penrod, who have leased the property to the city for over 30 years and operate the renowned club, have filed a lawsuit against the city and the Boucher brothers, accusing officials of engaging in a "secret agreement" and violating legal procedures, as reported by The Real Deal and The Miami Herald.

Mié 17/05/2023

Mark Zuckerberg has just accepted that the Metaverse will not work

(By Dino Dal Molin, CEO of Bizit Global for InfoNegocios Miami) The Metaverse is inexorably heading towards the cemetery of failed trends in the technology industry. After years of trying to bring this vision to life, Mark Zuckerberg has been overshadowed by artificial intelligence and is now heading towards oblivion within the pantheon of technological ideas.

  • (By Dino Dal Molin, CEO of Bizit Global for InfoNegocios Miami) The Metaverse is inexorably heading towards the cemetery of failed trends in the technology industry. After years of trying to bring this vision to life, Mark Zuckerberg has been overshadowed by artificial intelligence and is now heading towards oblivion within the pantheon of technological ideas.

Mar 16/05/2023

Miami Heat advances to the Eastern Conference Finals with an incredible comeback against the New York Knicks in Game 6

(By Juan Maqueda) In Game 6, the team from Florida fought back from a 14-point deficit in the first quarter and ultimately won 96-92. Jalen Brunson was the top scorer of the game with 41 points for the Knicks, but Miami managed to control the other players and maintain their lead on the scoreboard. Bam Adebayo led Miami with 23 points and 9 rebounds, while Kyle Lowry shone off the bench with 11 points and 9 assists. With this victory, Miami reached the Eastern Conference Finals for the ninth time in the last 19 years.

  • (By Juan Maqueda) In Game 6, the team from Florida fought back from a 14-point deficit in the first quarter and ultimately won 96-92. Jalen Brunson was the top scorer of the game with 41 points for the Knicks, but Miami managed to control the other players and maintain their lead on the scoreboard. Bam Adebayo led Miami with 23 points and 9 rebounds, while Kyle Lowry shone off the bench with 11 points and 9 assists. With this victory, Miami reached the Eastern Conference Finals for the ninth time in the last 19 years.

Mar 16/05/2023

Media Investment: the second of the two major mistakes that most companies and entrepreneurs make

(By Juan Maqueda and Marcelo Maurizio) Placing and creating product placement is the strategy that gives the most results and is the most relevant to the current era of content inserted into everyday life. Most companies and public figures do not know the secrets and benefits of doing product placement due to a combination of prejudice, ignorance, and above all cognitive bias. Many people believe that only large brands can afford to do product placement, and it is not possible for smaller brands or local ventures. This is a common mistake and a misconception that has been fueled by the lack of education and understanding about this marketing strategy.

  • (By Juan Maqueda and Marcelo Maurizio) Placing and creating product placement is the strategy that gives the most results and is the most relevant to the current era of content inserted into everyday life. Most companies and public figures do not know the secrets and benefits of doing product placement due to a combination of prejudice, ignorance, and above all cognitive bias. Many people believe that only large brands can afford to do product placement, and it is not possible for smaller brands or local ventures. This is a common mistake and a misconception that has been fueled by the lack of education and understanding about this marketing strategy.

Lun 15/05/2023

Miami, Bal Harbour: the Secret and Why of its Amazing Fountains

(By Marcelo Maurizio, from Miami) Shopping centers are a meeting place for consumers and, nowadays, have become a leisure space where the customer experience is what matters. That's why shopping centers try to attract visitors with decorative and architectural elements that generate emotions in consumers, such as fountains in shopping centers.

  • (By Marcelo Maurizio, from Miami) Shopping centers are a meeting place for consumers and, nowadays, have become a leisure space where the customer experience is what matters. That's why shopping centers try to attract visitors with decorative and architectural elements that generate emotions in consumers, such as fountains in shopping centers.

Lun 15/05/2023

The Pleasure of Buying an iPhone in Miami

(By Marcelo Maurizio) Buying an iPhone in Miami has become a common practice for many tourists visiting the city. The main reason behind this is that the price of Apple products in the United States is generally lower than in many other countries around the world, making it a great attraction for tourists looking to save money. Additionally, Miami is a major tourist center, with a large number of foreign visitors interested in purchasing high-quality products like those offered by Apple.

  • (By Marcelo Maurizio) Buying an iPhone in Miami has become a common practice for many tourists visiting the city. The main reason behind this is that the price of Apple products in the United States is generally lower than in many other countries around the world, making it a great attraction for tourists looking to save money. Additionally, Miami is a major tourist center, with a large number of foreign visitors interested in purchasing high-quality products like those offered by Apple.

Lun 15/05/2023

Media Investment: One of the Two Big Mistakes Most Companies and Entrepreneurs Make

(By Juan Maqueda and Marcelo Maurizio from Miami) Investing in media is a fundamental part of any marketing strategy worth its salt. It is through the media that companies, brands, personalities, politicians, and others can reach their target audience and promote their products or services. In recent years, we have seen a significant increase in investment in digital media, leading to the claim that 50 or 60% of advertising investment is allocated to online media. However, this assertion is misleading, as not all advertisers invest in digital media to the same extent.

  • (By Juan Maqueda and Marcelo Maurizio from Miami) Investing in media is a fundamental part of any marketing strategy worth its salt. It is through the media that companies, brands, personalities, politicians, and others can reach their target audience and promote their products or services. In recent years, we have seen a significant increase in investment in digital media, leading to the claim that 50 or 60% of advertising investment is allocated to online media. However, this assertion is misleading, as not all advertisers invest in digital media to the same extent.

Vie 12/05/2023

Ford vs. Ferrari: a Master in Marketing, Ethics, Branding, and Management turned into a must-see movie

(By Juan Maqueda and Marcelo Maurizio from Miami) The Ford vs. Ferrari movie is a masterpiece that offers many lessons for business leaders and marketing experts, but also for anyone who works in a team. The story revolves around the rivalry between Ford Motor Company and Ferrari during the 1960s in the world of endurance car racing. There are several key characters in the movie that offer valuable lessons about leadership, management, and marketing. But it is also a tribute to ethics, teamwork, and values. We suggest you sit down to watch this management, branding, marketing, and friendship masterpiece alone, with your bosses, with your colleagues.

  • (By Juan Maqueda and Marcelo Maurizio from Miami) The Ford vs. Ferrari movie is a masterpiece that offers many lessons for business leaders and marketing experts, but also for anyone who works in a team. The story revolves around the rivalry between Ford Motor Company and Ferrari during the 1960s in the world of endurance car racing. There are several key characters in the movie that offer valuable lessons about leadership, management, and marketing. But it is also a tribute to ethics, teamwork, and values. We suggest you sit down to watch this management, branding, marketing, and friendship masterpiece alone, with your bosses, with your colleagues.