Why is the Head of Culture not a prominent role in Latin America? (part II)
(By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in companies, both online and offline, in the USA, Europe, and many places in Asia. In this article, we will focus on the issue of why companies in Latin America have not yet incorporated this role to the same extent and why there is a certain cultural apprehension about this role, resulting from more hierarchical positions such as the CEO or managers with highly individualistic profiles.
(By Juan Maqueda and Dino Dal Molin, from Miami) Currently, the position of Head of Culture (also known as Chief Culture Officer or Director of Culture) has become increasingly relevant in companies, both online and offline, in the USA, Europe, and many places in Asia. In this article, we will focus on the issue of why companies in Latin America have not yet incorporated this role to the same extent and why there is a certain cultural apprehension about this role, resulting from more hierarchical positions such as the CEO or managers with highly individualistic profiles.