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(By Maqueda and Maurizio) In this strategic dossier, we will explore how Puma and Ferrari are leading the marketing and branding revolution through an innovative approach called "Crossing" and "Fisigital." This new paradigm goes beyond traditional sales and advertising methods, adopting a comprehensive strategic vision that focuses on creating unique experiences and expanding a new world of interactions both in the physical and digital realms.

(By Maqueda and Maurizio) This weekend marks one of the most anticipated events of the year in the world of motorsport: the Formula 1 Miami Grand Prix. We're going to bring you a series of articles telling you everything about this unique race. With an exciting circuit and fierce competition, this event promises to deliver action and entertainment to all racing fans.

(By Otero, Maqueda, and Maurizio) PUMA and Scuderia Ferrari HP proudly unveil the Limited Edition Collection in Miami. Inspired by the rich heritage and iconic moments of Scuderia Ferrari HP, this collection pays tribute to the historic colors that have been part of the Prancing Horse's racing history since the 1960s and 70s. Puma and Ferrari are reshaping the marketing and branding landscape with their innovative approach to Crossing and Fisigital. By adopting a comprehensive strategic vision and focusing on creating memorable experiences, these brands are setting new standards of excellence in the industry. Their ability to adapt and evolve in a constantly changing world ensures that they will remain market leaders for many years to come.

(By Ortega and Maqueda) The excitement of soccer is about to overflow with the imminent arrival of the CONMEBOL Copa América USA 2024™, and it's not just about the matches. Unilever, the giant of personal care products, has made an unexpected move by announcing its triumphant entry as an official sponsor of the tournament. And here we tell you all the details of this exciting collaboration!

(By Jeniffer E. Tenacy in collaboration with the editorial team of InfoNegocios Miami) Goodbye cold, hello sun! With the change of season comes the time to dust off our swimwear and welcome sunny and refreshing days. From bright bikinis to one-piece designs, the summer of 2024 promises to be a celebration of beach aesthetics. Can our closets resist this temptation?

(By Maqueda and Maurizio) Pepsi and Bizarrap are making a radical shift in the music and beverage landscape with a collaboration that breaks records and redefines what it means to be a brand ambassador. This emblematic alliance between the soft drink giant and the world-renowned Argentine artist marks the beginning of a new era for Pepsi in Latin America.

(By Maurizio and Maqueda) Ferrari's social media channels and its fans have already shared a "teaser" of one of the blue Ferraris. Just a few days before the Miami Grand Prix, Scuderia Ferrari has announced a special tribute to commemorate 70 years since the brand arrived in the United States. For this special occasion, Ferrari's racing cars will sport the colors of the North American Racing Team (NART), a team founded in 1958 by Chinetti, which has left an indelible mark on the triumphant history of the Italian racing team in the world of motorsport.

(By Maqueda and Molina) Join the unprecedented success that has characterized the launch of this movement. The room was filled with excitement and enthusiasm as women business owners gathered eagerly to discover how the Chamber is transforming the local business landscape to ensure the success of all.

(By Ortega and Maurizio) Copa America is just around the corner, bringing with it a display of football talent, overflowing passion, and, of course, top-notch sports fashion. In this edition, one brand stands out above all: Adidas. Why? Because it's the brand presenting the most teams in the jersey world cup, and its display is simply impressive. From Argentina to Chile, and from Peru to Mexico, eight teams bear the distinctive mark of Adidas, showcasing a variety of designs that capture the essence and identity of each country represented in the tournament.

(By Maqueda and Taylor) The controversy is served with the recent signing of the U.S. President Joe Biden, who has given the green light to a law that points directly at the heart of the popular social network TikTok, owned by the Chinese company ByteDance. The clock is ticking with a deadline of 165 days for its forced farewell from U.S. soil! But why this dramatic ultimatum? We tell you everything!

(By Maurizio y Maqueda) The iconic Ferrari racing team, in a bid to commemorate its 70 years of presence in the United States, surprises everyone by unveiling a radical change in its traditional red color for the Miami Grand Prix. The iconic 'Cavallino Rampante' will relinquish its characteristic red hue to embrace the historic blue color that has marked unforgettable moments in its history. We reveal the uniform and the car's new look, but we also delve into aspects that other media outlets overlook. Have you ever considered Ferrari as a powerhouse in selling toys, merchandise, clothing, luxury items, and, of course, cars? Ferrari embodies passion... so envision what it signifies to create a reason to develop an entire line of limited edition products in blue, paying homage to a color that has also enjoyed immense success in the past.

(By Maurizio and Maqueda) This note is literally "collectible." The 1964 Formula 1 season witnessed a singular event that added a touch of drama and color to the category: Ferrari competed in blue and white. This unexpected turn in the color palette of the legendary Italian racing team occurred as a result of a disagreement between Enzo Ferrari and the sports authorities of the time.

(By Maurizio, Maqueda, and Ortega) Sarah Lenore, a talented actress, singer, and content creator, is American and has been affectionately dubbed "La Argengringa" due to her deep connection with Argentina. Although born in Michigan and currently residing in Miami, her bond with the South American country goes beyond mere geography. This star has captivated audiences in both the United States and Latin America, starring in the successful series "Melody" alongside Yas Gagliardi, which originally premiered on Prime Video before its broadcast on network television.