Xiaomi's SU7: a remarkable product success with major missteps in commercial strategy and buying experience (an unmissable marketing lesson)
(By S. Taylor, with the Collaboration of M. Maurizio) The recent launch of Xiaomi's electric sedan, the SU7, has garnered global attention, yet an unexpected turn in its sales strategy has jeopardized its initial success. With an overwhelming surge of reservations surpassing 100,000 in just 24 hours, the SU7 seemed destined to dominate the electric vehicle market, but it now faces a complex situation threatening to diminish its initial momentum.
(By S. Taylor, with the Collaboration of M. Maurizio) The recent launch of Xiaomi's electric sedan, the SU7, has garnered global attention, yet an unexpected turn in its sales strategy has jeopardized its initial success. With an overwhelming surge of reservations surpassing 100,000 in just 24 hours, the SU7 seemed destined to dominate the electric vehicle market, but it now faces a complex situation threatening to diminish its initial momentum.