TM in Bankruptcy: A Challenge for the Future of Motorcycling and All Industries: The Need to Amplify Categories and Brand Experiences Amid Hyper-Competitiveness
(By Maqueda and Maurizio) The recent bankruptcy declaration of KTM AG has shaken the foundations of the European motorcycle industry, causing concern not only among enthusiasts and riders but also within the labor ecosystem that supports the brand. With debts nearing three million euros and a potential impact on over 3,600 jobs, KTM's current situation reflects the challenges the sector faces in a changing economic landscape. This crisis not only affects KTM, one of the most valued motorcycle brands globally, but also raises questions about the future of two-wheeled mobility.
(By Maqueda and Maurizio) The recent bankruptcy declaration of KTM AG has shaken the foundations of the European motorcycle industry, causing concern not only among enthusiasts and riders but also within the labor ecosystem that supports the brand. With debts nearing three million euros and a potential impact on over 3,600 jobs, KTM's current situation reflects the challenges the sector faces in a changing economic landscape. This crisis not only affects KTM, one of the most valued motorcycle brands globally, but also raises questions about the future of two-wheeled mobility.