StoryBrand: the revolutionary technique to boost your brand you should use in 2024

(By Marcelo Maurizio) We're sharing success stories from the contemporary world and breaking down how to execute a StoryBrand in a straightforward manner. There's a renewed emphasis on branding, now more coherent and harmonious than ever. It extends beyond the realm of online fiction, embracing a real, holistic dynamic that permeates the essence, actions, and emotions of a brand.

In this Marketing Month at Infonegocios, we delve into the significance of StoryBrand for any brand, company, or personal brand. Additionally, we provide a concrete example of constructing a StoryBrand from scratch.

The StoryBrand framework, crafted by marketing expert Donald Miller, has been successfully employed by numerous global companies to craft compelling narratives and enhance their marketing strategy.

 

Here are some examples of companies that have successfully utilized the StoryBrand framework:

  • Nike: Renowned for marketing excellence, Nike employs the StoryBrand framework to tell compelling stories of empowerment and personal triumph in its "Just Do It" advertising campaign.

  • Apple: Known for innovative advertising focusing on design and user-friendliness, Apple uses StoryBrand to narrate stories about how its products can enhance people's lives.

  • Coca-Cola: Leveraging StoryBrand, Coca-Cola creates emotional and persuasive ad campaigns centered around happiness and unity. The "Share a Coke" campaign is a prime example.

  • Airbnb: StoryBrand helps Airbnb narrate stories about how its platform assists people in finding unique and authentic accommodations worldwide.

  • Dove: Utilizing StoryBrand, Dove develops ad campaigns focusing on real beauty and self-acceptance. The "Real Beauty Sketches" campaign, for instance, addresses women's perceptions of their beauty.

How to Create a StoryBrand in Simple Steps

The seven-step guide to creating a StoryBrand:

Step 1: Identify Your Ideal Customer

Research who your ideal customers are and the challenges they face. Understand their needs and desires. Create a narrative centered on how you can help solve their problems.

Step 2: Create a Main Character

Craft a character representing your ideal customer. Develop a story around their struggle with a problem common to your audience.

Step 3: Define the Problem

Identify the problem your ideal customer faces. Make the problem clear and specific for your audience to understand.

Step 4: Present a Solution

Offer a clear and concrete solution to your ideal customer's problems. Describe how your product or service can effectively address their issues.

Step 5: Make Your Solution Easy to Understand

Use simple and clear language to describe your solution. Use examples and analogies to help your audience better understand your solution.

Step 6: Make Your Audience Feel Part of the Story

Ensure your audience identifies with the main character of the story. Make them feel part of the story and able to see themselves in the solution you offer.

Step 7: Call to Action

Ensure your audience knows what to do next. Provide a clear and specific call to action for them to take immediate steps.

For more insights, check out this quick report on StoryBrand.

 

Real Case, From Scratch

Here's an example of creating a powerful StoryBrand for a car agency competing in a city with similar agencies:

- Identify the Protagonist: In this case, the protagonist is the potential customer of the car agency. Understanding your target audience helps tailor your approach to their interests and needs.

- Describe the Problem: Customers looking for a car agency generally have a need for mobility and transportation. Identify other potential issues they may face, such as a lack of trust in car salespeople or concerns about getting a fair price.
The challenge is to guide customers, not just sell them a car. The focus should be on building a relationship where the agency acts as a 'Guide' to help customers achieve their mission (their life).

- Offer a Solution: Your car agency can be the perfect solution to the problems customers face. Emphasize the benefits of buying a car from your agency, whether it's brand new or used. Highlight all aspects of car ownership, including maintenance, costs, insurance, taxes, resale value, and, most importantly, how they will use and enjoy it.
Why appeal to this? As Onassis famously said, "What's the use of having an island if you don't have a beautiful woman by your side to enjoy it, and if you don't know how to throw parties for your family and friends." Similarly, a car agency must know what to do to ensure people enjoy their cars with their loved ones or alone. (You are their guide, and you must help the hero.)

- Demonstrate Credibility: As there are other car agencies in the city, showcase why your agency is the best choice. Mention the experience of your staff, the guarantees you offer, or positive reviews from customers.

- Call to Action: At the end of your story, include a clear and specific call to action, inviting the customer to visit your car agency, schedule a test drive, or receive more information.

Crafting a solid marketing strategy, including long-term planning, is essential for business success. In a world where daily demands can divert attention, aligning the entire organization is crucial.

 

Companies that strike the right balance between short and long-term goals, keeping their entire value chain focused on their strategy, are the ones that create and maintain sustainable value in the market."




Dónde ver gratis la final del Mundial de Clubes 2025 (transmisión histórica y revolucionaria del streaming deportivo, para la que DANZ invirtió 1000 millones de dólares)

(Por Maurizio y Maqueda en una creación colaborativa de MotorHome y XDXT) ¿dónde podrán los seguidores ver estos partidos de manera gratuita, legal y en alta calidad? La respuesta marca un cambio radical en la forma en que consumimos el fútbol global. Gracias a la plataforma de streaming DAZN, este año la transmisión del torneo, por primera vez en la historia, gratis, como nunca antes. 

Tiempo de lectura: 5 minutos 

Turismo Internacional en Florida, Miami y Orlando: ¿Cuál es el plan en marcha para superar los desafíos y seguir creciendo en el 2025?

(Por Vera) Florida, Miami y Orlando han sido durante décadas el destino predilecto de millones de turistas internacionales, impulsando la economía, generando empleos y posicionando a EE.UU. como uno de los principales polos turísticos del mundo. Sin embargo, en los últimos años, diversos factores están poniendo a prueba la resiliencia de esta industria.

Tiempo de lectura: 5 minutos

Tampa (Florida): ¿sabías que está cambiando totalmente su downtown para ser una ciudad del futuro?

(Por Taylor y Vera) Tampa no solo mira hacia el futuro, ¡lo construye! Un ejemplo de como un plan estratégico creado por los mejores talentos fuera del sistema gubernamental y la decisión de salir de la burocracia y el estatus quo, cambian ciudades. En 2019, la alcaldesa Jane Castor lanzó la visión Transforming Tomorrow, una hoja de ruta que busca convertir a Tampa en una ciudad más inclusiva, moderna y resiliente.

Tiempo de lectura: 5 minutos

Miami rompe récords: recibió más de 28 millones de visitantes en 2024 (y Florida entera ya supera 41 millones en el primer trimestre 2025)

(Por Vera)¿Qué hace a Miami una potencia en turismo y cómo puede aprovechar esa misma fuerza para potenciar aún más su liderazgo en negocios y pensamiento estratégico en la región? Moda, diversión, negocios, parques temáticos, gastronomía,eventos, nudismo, tecnología, compras, deporte las razones por las que Miami es cada vez más elegida son muchas.

Duración de lectura: 5 minutos

Chelsea vs. PSG son los finalistas del Mundial de Clubes 2025 (fecha, horario, sede, estadísticas y todo lo que debes saber)

(Por Creación colaborativa de MotorHome, Red Infonegocios y XDXT) La gran final del nuevo Mundial de Clubes, un evento que trasciende el fútbol. Ambos equipos, tras eliminar a sus rivales en semifinales, se preparan para disputar la gloria en un evento que combina deporte, espectáculo, experiencias crossing y un despliegue de marketing y entretenimiento al estilo Super Bowl. 

Duración de lectura: 5 minutos 

¿Por qué Coquina Beach es el destino más bello para visitar en Florida y EEUU en 2025? (seguro no lo conocías)

(Por Vera) En un mundo donde la belleza natural y la experiencia auténtica se convierten en los principales reclamos turísticos, Coquina Beach emerge como un destino imprescindible en Florida y en todo Estados Unidos en 2025. ¿Qué hace a esta playa tan especial? ¿Por qué cada vez más viajeros, inversionistas y amantes del deporte y la cultura la consideran el paraíso escondido del sur de Florida? 


Tiempo de lectura: 5 minutos