Polo Beach: the most exclusive sport in the world arrives in Miami

(By Marcelo Maurizio y Juan Maqueda) Polo Beach is a variant of traditional polo played on the beach instead of on a grass field. The sport originated on the beaches of Argentina and Uruguay in the early 20th century and has become increasingly popular worldwide, especially in luxury tourist destinations. From April 20 to 23, the most important tournament of this eccentric luxury sport, the Beach Polo World Cup, will take place in Miami. The Beach Polo World Cup in Miami is the largest and most notable beach polo event in the world. It features eight international teams and more than 120 horses.

Polo is considered the sport of kings. Its beach version, in Miami, is spectacular both in the pre-event, during the competition, and the post-match events, which are only comparable to the most exclusive of F1 or golf.

The world's most premium brands have a great stake in Miami and throughout the tournament as princes, sheiks, millionaires, top designers, and celebrities are big fans of this sport.

It is a sport that originated in Argentina and Uruguay and for more than 15 years has been a worldwide boom.

One of the most prominent events in the world of beach polo is the Miami Beach Polo Championship, which is held annually in the city of Miami, Florida. The championship has been an annual event since 2005, attracting some of the best beach polo teams and players in the world.

The Miami Beach Polo Championship takes place on South Beach, which is one of the most famous and visited beaches in the world. The location is perfect for this event, as it provides ample space for teams to compete and for spectators to enjoy the sport and the sun.

The championship:

The Miami Beach Polo Championship attracts teams from all over the world, with players from Argentina, Uruguay, Brazil, Mexico, the United States, and other countries. These teams are some of the best in the world at beach polo and compete in a series of matches to determine the tournament champion. La Dolfina team from Argentina has been one of the undisputed protagonists of this tournament.

The championship is important because it is one of the few high-level beach polo events held in the United States. Additionally, the location in Miami makes it accessible to a broad audience, including many international tourists visiting the city. The event is also a great opportunity for luxury brands to associate with the sport and reach a high-net-worth audience.

Miami Polo Beach attracts a large number of spectators each year, and numbers have been increasing over the years. The event is a great opportunity for beach polo fans to see some of the best teams and players in the world compete in a spectacular environment. It is also a great opportunity for sports fans in general to enjoy an exciting and unique event.

Several luxury brands participate in the event as sponsors, including Rolex, which is one of the main sponsors of the tournament. Rolex has long been a supporter of the sport of polo, and its association with the Miami Beach Polo Championship is just one of the many ways the brand supports the sport worldwide. Other luxury brands participating in the event include Tiffany & Co., Hublot, Cartier, and Piaget.

As for the teams that typically play in the championship, there is a wide variety of teams that compete each year. Some of the most prominent teams include the Argentinean team La Dolfina, which has won multiple beach polo championships worldwide, as well as the Brazilian team São José, which has been one of the strongest teams on the beach polo circuit for several years.

In addition to Latin American teams, there are also several American teams that compete in the championship.

Since its first edition in 2005, the Miami Beach Polo Championship has seen several teams from different countries win the tournament title.

Some of the winning teams in previous editions of the championship include:

2005: Cetacea (United States)

2006: Brazil CT (Brazil)

2007: The Surf Lodge (United States)

2008: Sao Jose (Brazil)

2009: Cetacea (United States)

2010: La Dolfina (Argentina)

2011: La Dolfina (Argentina)

2012: Casa de Campo (Dominican Republic)

2013: La Dolfina (Argentina)

2014: La Dolfina (Argentina)

2015: La Dolfina (Argentina)

2016: Seminole Casino Coconut Creek (United States)

2017: La Dolfina (Argentina)

2018: Seminole Casino Coconut Creek (United States)

2019: La Dolfina (Argentina)

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami lo tiene todo, incluso una carrera internacional en chancleta: llega la primera Red Bull Chancleta Run (by 305 DAY® y Red Bull)

(Por Vera y Ortega, producción Maurizio) La ciudad de Miami acoge otra vez la innovación en entretenimiento deportivo. En el marco del 305 DAY® Community Festival 2026, se presenta la Red Bull Chancleta Run, una carrera de chancletas que combina cultura local, competencia directa y una experiencia de marca sumamente articulada para cautivar audiencias en múltiples plataformas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)

El Gran Engaño del Siglo XXI: por qué la humanidad sigue eligiendo sus propias cadenas (y qué nos enseñan Matrix, Equilibrium, Metrópolis y Fahrenheit 451 sobre el único antídoto)

(Por Rodriguez Otero- Mauvecin- Maurizio, un contenido exclusivo cocreado con Beyond) Existe una pregunta que atraviesa 2.500 años de filosofía, 130 años de cine y cada línea de código de inteligencia artificial escrita en 2026: ¿Por qué las sociedades, una y otra vez, entregan voluntariamente su libertad a cambio de la promesa de orden, igualdad, seguridad o eficiencia?

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Lujo, arte, moda, joyas y autos exóticos atraen multitudes, top brands, influencers y medios al Miami Concours 2026 en el Design District

(Por Vera-Maqueda-Maurizio) Este evento único en el mundo, que no solo se establece como un imprescindible en el calendario de la ciudad, sino que también posiciona a Miami como un epicentro cultural donde la excelencia automotriz se encuentra con el estilo de vida contemporáneo.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El "Billionaire Bunker" no es una moda, es una estrategia geopolítica de élite (el manual no escrito al que se suscribe Zuckerberg)

(Por Taylor desde Silicon Beach, edición Maurizio) Cuando Mark Zuckerberg compra una propiedad en Indian Creek Village —esa isla privada de 41 mansiones apodada "Billionaire Bunker"— no está comprando una casa. Está adquiriendo una opción estratégica en el tablero geopolítico del capital global. Y con él, se completa una trinidad sagrada: Bezos (Amazon), Page (Google), Zuckerberg (Meta). Los tres fundadores del ecosistema digital que define el siglo XXI ahora tienen su búnker en el mismo kilómetro cuadrado de Florida.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)