Today, Estela shares insights on working in Miami and the ever-growing importance of comprehensive marketing, which encompasses far more than just social media or search engine actions.
An Argentine native, Estela Rotmistrovsky is a Marketing mentor and Media Analyst. Her work sets trends, making her a recognized figure among entrepreneurs in Miami and Florida. She identifies herself as a Serial Entrepreneur.
Over 5 years ago, she founded her consulting firm, Manah, based in Argentina, Paraguay, and Miami. For over 15 years, she has been a prominent figure in the marketing and advertising industry.
In her home country, she worked in advertising agencies and media outlets, directly involved with clients such as the National Tourism Bureau, Despegar, Coca-Cola, and Toyota, among others.
Her experiences at Grupo Clarín and Infobae in Argentina provided her an intimate understanding of media outlets. This insight allowed her to refine her strategy's effectiveness and create an innovative method to establish Manah as a key player in Miami's media landscape, making it a reference in consultancy.
Recognizing the role of media and its fundamental impact in disseminating and positioning entrepreneurs, which not only resonates with the public but also with society at large, is a cornerstone of Estela's mentorship. She firmly believes that communication channels are strategic allies that cannot be ignored.
InfoBusiness Miami: Estela, please share your perspective on the market, media, and the common challenges faced by entrepreneurs and companies.
"Nowadays, it's inconceivable to devise a solid marketing plan without incorporating a well-optimized marketing strategy."
Estela's strategy centers on Mindful Marketing, a distinctive approach that aims not only to position entrepreneurs but also to do so responsibly and sustainably, in harmony with the planet.
"The core features of our method are founded on solidarity and environmental stewardship, from packaging design to the planning of a comprehensive marketing strategy."
In the market, both in Latin America and Miami, there's a glaring underinvestment in media mix and inadequate allocation of time, teams, and resources for marketing endeavors. The root issue lies in equating marketing with digital marketing, for instance, when in reality, it encompasses more than just a digital channel strategy. While digital is vital, it's not the sole determinant in a broader marketing plan.
This clarity, now shared by many consultants and agencies, enables Estela to foster a culture of logical, sustainable, and coherent marketing efforts.
Thus, she shares the primary tenets of this innovative trend:
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Customer-Centric Approach
Strategies are built around achieving collective satisfaction through actions aligned with the company's values.
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Business Sustainability
Companies are increasingly committed to sustainable actions and practices, embracing social responsibility.
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Positive Values
Companies base their plans on values that promote conscious consumption, solidarity, and empathy, fostering trust-based relationships with consumers.
It's imperative to move away from the unrealistic notion that everything can be resolved quickly and at minimal cost with an Instagram post or a YouTube video. This is a constructed fallacy that no longer holds water.
Marketing involves everything necessary (internally and externally) to win over customers.
Today, under Estela Rotmistrovsky's leadership, Manah's influence extends across Florida, reaching Hispanic entrepreneurs in the United States, propelling them toward their desired objectives through communication strategies.
For more information, contact her via:
Social Media: @estelyrot
Email: [email protected]
Website: www.estelarotmistrovsky.com
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