An increasing number of brands are returning with significant activations featuring star-studded appearances, installations, out-of-home advertising, exclusive VIP experiences, all amplified through media and social networks. Brands such as Heineken, Puma, and Patron, along with numerous tech companies, watchmakers, fashion labels, logistics firms, financial institutions, e-commerce platforms, travel agencies, and even mass consumer goods brands are making substantial investments across teams, F1 initiatives, VIP actions, fan festivals, and large-scale activations at points of sale and in public spaces.
Emily Ratajkowski
At Puma’s Speedcat event during Grand Prix weekend.
IG: @infonegociosmiami
The VIP experiences in Las Vegas have been meticulously crafted to offer an unprecedented level of exclusivity. Marriott Bonvoy and MGM Resorts have collaborated to present 22 unique experiences, including the Ultimate Las Vegas Grand Prix package, which grants access to three VIP areas, such as the Ritz-Carlton Lounge and the Mercedes-AMG PETRONAS F1 Club, alongside accommodations at the opulent Bellagio.
The resurgence of mega-celebrities as central figures, followed by influencers as amplifiers, marks a coherence that was long anticipated.
Instagram: @infonegociosmiami
The Las Vegas Grand Prix transformed into a magnet for celebrities, with attendees like Adele, Gordon Ramsay, and Rory McIlroy basking in the thrill of the event. McLaren shared a delightful image of Adele in their garage, while McIlroy explored the Alpine garage, where his role as an investor was prominently highlighted. Additional stars such as Snoop Dogg and Noah Lyles joined in the electrifying atmosphere of the paddock.
Paris Hilton
At Puma’s Speedcat event during Grand Prix weekend.
IG: @infonegociosmiami
Luxury hospitality shone brightly with the Ultimate Las Vegas Grand Prix package, which provided access to exclusive VIP areas and personalized experiences.
Patrick Dempsey
Instagram: @infonegociosmiami
Ashley Graham
Guests indulged in gourmet dining and breathtaking views from venues like the Bellagio Fountain Club, where renowned chefs delighted attendees with their culinary creations.
Nina Dobrev
Moreover, the festivities continued in clubs and terraces, notably at Drai's Beachclub, which offered a festive vibe and spectacular views of the race.
The VIP experience extended into team garages, where guests savored exclusive menus in spaces like the Papi Steak Garage and Ramsay's Garage.
Justin Bieber
The Wynn Grid Club provided privileged views and top-tier service, while the Paddock Club seamlessly blended live entertainment with exceptional gastronomy.
With concerts featuring artists like Ludacris, the celebratory atmosphere persisted even after the race concluded.
Culinary excellence was another highlight, with premium offerings at iconic restaurants such as Guy Savoy and Peter Luger, alongside the Shoey Bar, which presented a delightful racing tradition.
Ashley Graham
At the Puma suite.
At this event, the fusion of speed, glamour, and luxury delivered an unforgettable experience for attendees in the "Sin City."
One of the standout features was the Bellagio Fountain Club, where visitors enjoyed prime views of the race and interviews on the famous stage adjacent to the fountain.
Lisa
Renowned chefs like Mario Carbone and Alain Ducasse presented exquisite culinary options in this exclusive club.
The festive ambiance was further underscored at venues like Drai’s Beachclub, which hosted a three-day party, and the Wynn Grid Club, ensuring first-class service with panoramic views.
John Legend
Hospitality garages, such as the Papi Steak Garage and Ramsay's Garage, offered unique culinary experiences, allowing attendees to relish a luxurious menu while immersing themselves in the excitement of the race.
Luka Sabbat
At the Puma suite.
Ultimately, the event transcended mere competition, featuring concerts by artists such as Ludacris and autograph sessions with the drivers, ensuring that the Las Vegas Grand Prix stands as an unforgettable celebration both on and off the track.
Coco Jones
At the Puma suite.
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