Cooperation and internationalization, "unamiit" is tackling these two challenges with great human intelligence

(By Marcelo Maurizio and Juan Maqueda) Cooperative actions between startups are commonly known as "strategic alliances" or "business collaborations." But to be brutally honest, the major challenge in implementing these lies in internal organization, agenda management, handling egos, and truly having an open mindset for dialogue and vision. Let us tell you about unamiit and how it is excelling and differentiating itself to achieve great results.

Executing a comprehensive alliance and joining forces is truly a winning strategy. It requires the development of strong human competencies, soft skills, and a great inclination for co-creation. It involves knowing how to listen, how to converse, and above all, not being "closed-minded."

When you sit down to listen to unamiit's members, you are filled with hope and motivation. You literally see five owners who have come together for a common cause that synergizes and empowers them, and who genuinely work as a team.

So one might think... shouldn't it always be like this? What would happen if there were more cooperation in the advertising industry to internationalize services (especially in independent agencies)? And in the logistics service industry or in the craft beer and gin production industry, or even in every industry, for that matter?

 

unamiit, a brilliant name:

It emerged from the phrase "hacemos una meet" (we have a meet), during the pandemic, as a quest to join forces to grow and be present in international markets every day. It's a name that says it all and is the perfect synthesis of cooperation among the following companies:

  • Fuzzy Fish

  • Extrados

  • Darworft

  • IThreex Global

  • Ayi group

 

 

These companies synergistically provide the following services with excellence:

  • Digital transformation

  • Data analytics services

  • Internet of things (IoT) development

  • Artificial intelligence and big data

  • System integration

  • Blockchain

  • Cloud native

  • Mobile app development

  • Machine learning

Why is the case of unamiit so valuable?

For startups, SMEs, small producers, and small tech companies to make a significant leap in their development, the strategy of alliances and cooperation is an extremely intelligent way to accelerate growth, but in a comprehensive manner, not just limited to tech development. The truth is that this breadth and solidity of cooperation are rarely executed. Often, it remains merely formal, with few cases of comprehensive, creative, and cooperative work.

Yes, we know that there are meetings, networking events, and collaborations, but truly being COCREATORS in cooperation, like the group of Argentinean tech companies in unamiit, is indeed rare in the world.

United for excellence, expansion, and internationalization:

unamiit, one for all and all for one. The pursuit of genuine alliances:

Alliances are agreements between two or more emerging companies with the goal of leveraging each other's strengths and resources to achieve mutual benefits. Through these alliances, startups can strengthen their position in the market, enhance their brand, share knowledge and expertise, access new markets and customers, and achieve faster and sustainable growth.

unamiit is an example of intelligent management. Startups increasingly need to seek international markets. For them, comprehensive marketing (not just digital), customer service logistics, scalability, and customized product development are crucial. The combination of services (cross) is also vital. That's why unamiit's cooperative strategy is so smart. Here's a phrase, a summary that demonstrates their product vision:

"For the retail industry, we have expanded a line of plug and play products based on AI for e-commerce."

You can find more here.

To bring together five talented leaders and companies and have them truly work side by side, there must be something truly remarkable, a sense of humility, and an understanding that together is better.

Five is the magic number:

We spoke with their key representatives in Miami, at the prestigious Emerge fair, and they told us about the importance of this almost ideal number for conducting such alliances. When it comes to successful strategic alliances in the tech and Latin American business sectors, there are several notable examples:

  • Rappi and Grupo Aval: Rappi, a Colombian delivery startup, partnered with Grupo Aval, one of the leading financial groups in Latin America. This alliance allowed Rappi to offer financial services to its users, such as loans and credit cards, expanding their offerings and capturing a wider market segment.

  • Nubank and Tencent: Nubank, a Brazilian fintech company, joined forces with Tencent, one of China's largest technology companies. This collaboration enabled Nubank to benefit from Tencent's experience and resources to expand its presence in the Latin American market and provide innovative financial services to its customers.

  • Mercado Libre and PayPal: Mercado Libre, the leading e-commerce company in Latin America, partnered with PayPal, a renowned online payment platform. This alliance allowed Mercado Libre users to access PayPal's services, expanding payment options and enhancing the online shopping experience. Today, Mercado Libre has undergone significant development of its own.

Tomorrow, in Infonegocios Miami, we will continue telling you more about unamiit and the startups that aim to expand their markets, using Miami as a bridge that connects them with the English-speaking Latin market and projects them onto the world stage.

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Super Bowl 2026: el gran espectáculo publicitario donde US$ 8 M son solo la entrada (y lo valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

El fenómeno del "Regreso de los Titanes +50 con multicompetencias" y su conexión con la sucesión Disney (Josh D'Amaro)

(Por Maqueda - Maurizio) La designación de Josh D'Amaro como nuevo CEO (y casi un Head of culture simultáneo) de Disney no es un hecho aislado. Se inscribe dentro de un movimiento global documentado por Infonegocios Miami en una serie de artículos que analizan el regreso de ejecutivos experimentados al liderazgo corporativo, con competencias de amplio espectro y enorme experiencia en lo “real”.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl 2026: la apuesta de US$ 1.760 M que redefinió el juego legal en EE.UU (y la economía del deporte)

(Por Taylor, colaboración Maurizio) La American Gaming Association (AGA) acaba de revelar una cifra que suena casi irreal: $1.760 millones en apuestas legales para el Super Bowl LX. No es solo un número; es el reflejo de una transformación radical en cómo América consume deporte, entretenimiento y riesgo calculado.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Josh D'Amaro y el nuevo paradigma de liderazgo corporativo en Disney (y en el mundo)

(Por Maurizio y Maqueda) D'Amaro es la reinvención de 100 años de narrativa corporativa (Casi un Head of culture - Ceo), donde el nuevo "Rey León" debe revivir la magia sin magia: con datos, diversidad, disrupción digital, un sistema de experiencias, cultura y creación de mundos que incluso es un desafío para Disney.

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Jurassic Park y el WiFi (Xfinity) "funciona" en el Super Bowl LIX: la nostalgia se convierte en el ecosistema phydigital más ambicioso de 2026

(Por Maqueda-Taylor-Maurizio) Hay un momento en la historia de la publicidad donde un spot deja de ser un spot. Donde un anuncio de 60 segundos se transforma en un organismo vivo que respira en calles, pantallas, algoritmos, conversaciones y emociones colectivas. 

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

NFL 2026: por qué el fútbol americano (el deporte y sus valores) importa más que nunca (y por qué el show de medio tiempo es lo de menos)

(Por Maqueda, Taylor, Ortega y Maurizio) En 2026, cuando el Super Bowl es también un fenómeno de entretenimiento global, conviene defender una idea simple y casi contracultural: lo más relevante del fútbol americano no es lo que pasa en el escenario del entretiempo, sino lo que pasa en el campo… y lo que ese campo ha enseñado durante más de un siglo sobre la cultura competitiva de Estados Unidos. 

Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Adrenalina y estrés: un cóctel peligroso (¿qué tipo de personalidad y qué tipo de organización fomentan este común flagelo?)

(Por la Dra. Sonia Abadi, una cocreación para la prestigiosa comunidad Beyond en colaboración con Infonegocios Miami) Creemos que la adrenalina es energía, excitación, motivación. En realidad, la adrenalina es la hormona de la lucha y, por lo tanto, una respuesta física ante situaciones que producen miedo. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)