F1 in Miami, the race that came to put glamour in America and compete against Monaco

(By Juan Maqueda and Marcelo Maurizio) The Miami Formula 1 Grand Prix in 2023 promises to be an exciting event for Formula 1 fans in the United States and around the world. It will be held at the Miami International Autodrome in Florida from May 5 to May 7, 2023. This will be the second edition of the Miami Grand Prix, after a successful debut in May 2022. Its impressive framework and the preparations being made to ensure this event is as successful as Monaco are based on solid foundations for the following reasons:

Image description

  • The tourist context of Miami.

  • The boom of luxury investment throughout Florida.

  • The growth of the "civil marina" and its structure in Miami.

  • The development of the race track and its own attractive features of the Miami imprint.

  • The incomparable appeal of celebrities, millionaires, athletes, and artists in the city of the sun.

  • The growth of premium experiences in gastronomy, hospitality, and shopping.

  • The drastic growth of startups, producers, artists, and millionaires settling in Miami.

  • The change of scenario of brands and media in Miami, which now target all markets from the city, not just Miami or Latin America.

  • The combination of a street circuit and a circuit in the midst of the impressive framework of the Hard Rock Stadium makes it unique.

  • The corporate world has already chosen Miami as the place to retain customers and human resources.

  • This event, like Monaco, has a triple impact: Sport, pleasure, and business.

  • Moreover, Miami is a special city due to its diversity; no other major city in the world has the coexistence of cultures like Miami.

  • The incredible logistics and accessibility that Miami has based on its dynamics as a tourist city and now also a corporate city, par excellence.



Why will this Miami edition be so special?

The city of Miami is preparing to host its second Formula 1 Grand Prix, which will take place on the 'Hard Rock Stadium' campus. Miami is determined to put on a giant show and show the world the best it has to offer. In addition to the race, there will be countless parties, activations, and events throughout the city, promising a weekend full of action for fans.

The track designed on the 'Hard Rock Stadium' campus is unique in its kind, as it combines a circuit with a street circuit, which sets it apart from other circuits in the United States or the F1 calendar. The nature of this track makes it a modern racing facility, specifically designed to provide a comprehensive event in the heart of a metropolitan community.

Track simulations suggest that cars could reach maximum speeds of up to 320 km/h on the circuit, promising strong emotions for drivers and fans. In addition, the track presents a series of unique challenges, including tight corners and narrow sections, making the race even more exciting.

With more than 75% of the interest in attending coming from the corporate world, the Miami Grand Prix has become a key place to do business and close deals within the F1 industry. The race could become one of the most interesting weekends to create business in one of the regions where the sport is rapidly growing. With a large number of amenities and hospitality facilities available, it is expected that the circuit will provide a unique and high-quality experience for attendees.


The packages include first-class seats in the grandstand or hospitality on the side of the circuit at the Champions Club and Formula 1 Paddock Club™ of the Miami International Autodrome.

Official F1 Experiences and Motorsport Tickets packages offer exclusive experiences at the circuit, such as the presence of F1® drivers, an Exclusive Pit Lane Walk, a Guided Circuit Tour, and VIP access passes to the exclusive F1® Paddock. In addition, packages include the presence of a Media Personality or F1® Driver, F1® Executive Q&A Walk on the grid.

Here's an awesome official video of the 2022 F1 race.

The bet to be the coolest race of 2023 is well-founded:

Miami is the current longest-contracted race on the Formula 1 calendar in the United States, at 10 years, demonstrating the city's importance in the world of Formula 1. In addition, in the latter part of the 2023 season, a third race will be held in the United States, the Las Vegas Grand Prix. But Miami is determined to continue hosting its race in early May, fitting in with other major sporting events that take place at Hard Rock Stadium.

The Miami circuit features 19 turns, three straights, and potential top speeds of up to 320 km/h, promising to thrill race attendees.

Fans can secure their attendance at the event by purchasing official F1 Experiences or Motorsport Tickets packages.

Tu opinión enriquece este artículo:

Phygitalidad: el fin de la falsa dicotomía online vs. offline (ML y su poder de “Head of culture” + Gut, lo demuestran)

(Por Taylor-Maqueda-Maurizio-Otero) El concepto de "phygitalidad" — acuñado por el estratega de retail Alex Simonson y popularizado durante la pandemia— describe la fusión indistinguible entre experiencias físicas y digitales, donde ambas dimensiones se potencian mutuamente en lugar de competir. Desde Infonegocios Miami, hace más de tres años también que lo promulgamos. Mercado Libre entiende esto con claridad quirúrgica.

(Tiempo de lectura de alto valor estratégico: 4 minutos)

El "Big Nude Boat" desde Miami: cuando el nudismo se hace mar adentro

(Por Taylor-Maqueda) Los cruceros nudistas no son novedad, pero su escala y sofisticación actuales representan un salto cuántico. Bare Necessities Tour & Travel, fundada en 1990 por el empresario Ken Tiemann, fue pionera en fletar barcos completos para audiencias nudistas. 

(Tiempo de lectura de alto valor estratégico: 4 minutos)

Delano reinventa un ícono de lujo desde Miami Beach

(Por Taylor) Cuando el patrimonio arquitectónico de Miami encuentra su destino en la vanguardia cultural: la resurrección de una marca que cambió para siempre las reglas del lifestyle hospitality.

(Tiempo de lectura de alto valor estratégico: 4 minutos)

Miami: la capital mundial del nudismo (también en cruceros)

(Por Taylor) Hay industrias que crecen en silencio, lejos de los titulares convencionales, construyendo ecosistemas económicos paralelos que mueven millones de dólares y redefinen paradigmas culturales. El turismo nudista es una de ellas. Y Miami —esa ciudad que jamás duerme, que nunca se conforma, que siempre reinventa— acaba de consolidarse como la capital indiscutida del nudismo mundial.

(Tiempo de lectura de alto valor estratégico: 4 minutos)

Messi diserta en el American Business Forum 2025 en Miami (¿por qué es tan importante su presencia para la cultura anglolatina?)

(Por Taylor - Maqueda y Maurizio, un contenido cocreado con la prestigiosa comunidad empresarial Ristretter) Cuando el mejor futbolista de la historia comparte escenario con presidentes y CEOs de Fortune 500: disección del fenómeno Messi como case study de liderazgo transcultural (anglolatino), construcción de legacy wealth y reinvención del concepto "atleta-empresario" en el siglo XXI.

(Tiempo de lectura de alto valor estratégico: 4 minutos)

SPH, la mega inversión y proyecto de excelencia de Argentinos en Miami (el análisis que ningún medio quiere discutir, y que todos hacemos) (parte II)

(Por Taylor-Maqueda, con la colaboración de Maurizio) ¿Qué aprendió Miami, que Colombia, Argentina, Brasil, parece no querer aprender, aún? El mismo Gastón Remy, empresario cofundador de SPH, confesó en entrevista con Infobae: "La ciudad invirtió más de USD 600 millones en los Marlins y no resultó bien. Desde entonces, Miami no financia ni patrocina complejos deportivos. Por eso nuestra inversión es totalmente privada."

(Tiempo de lectura de alto valor estratégico: 4 minutos)