Only in English

Ferrari presents its tribute to the color blue in the Miami F1 (Why do they do it? What genius of Crossing Marketing and Strategy does this limited experience contain?)

(By Maurizio y Maqueda) The iconic Ferrari racing team, in a bid to commemorate its 70 years of presence in the United States, surprises everyone by unveiling a radical change in its traditional red color for the Miami Grand Prix. The iconic 'Cavallino Rampante' will relinquish its characteristic red hue to embrace the historic blue color that has marked unforgettable moments in its history. We reveal the uniform and the car's new look, but we also delve into aspects that other media outlets overlook. Have you ever considered Ferrari as a powerhouse in selling toys, merchandise, clothing, luxury items, and, of course, cars? Ferrari embodies passion... so envision what it signifies to create a reason to develop an entire line of limited edition products in blue, paying homage to a color that has also enjoyed immense success in the past.

Image description

Crafting a solid plan involves coherence and synchronizing insights (truths and observations) to create strategies. We present Ferrari in Blue in Miami.

Watch the Ferrari Blue video, here. 

 

Charles Leclerc and Carlos Sainz, the talented drivers of the Italian racing team, will be the standard bearers of this new legacy behind the wheel of the SF-24. Two shades of blue, 'Dino' and 'La Plata,' will grace the Florida circuit, emphasizing the elegance and prestige that have always defined Ferrari.

But why blue for Ferrari? History takes us back to 1964 when this iconic hue emerged, triggering the ire of the legendary Enzo Ferrari. Nevertheless, blue evolved into a symbol of success and glory for the team, adorning the cars of the North American Racing Team as a tribute to the American flag.

 

The tribute extends further by reviving the Azzurro La Plata and Azzurro Dino, blue hues associated with historic moments and legendary drivers like Alberto Ascari and John Surtees. This paradigm shift not only pays homage to the past but also represents a bold step forward for Ferrari's future on the race tracks. The blend of elegance, tradition, and innovation will be palpable at the Miami GP, capturing the attention of the world with the Italian racing team's new chromatic venture.

(PUMA is elated... we'll tell you why in the next note).

A sneak peek: The limited edition PUMA x Scuderia Ferrari Miami collection is now available at select PUMA stores... Here's the video presentation of the Ferrari blue uniforms. (If you're unsure about the concept of extended crossing, watching the video will elucidate it, here).

 

Charles Leclerc and Carlos Sainz have already been spotted flaunting Ferrari's distinctive blue, stirring anticipation and excitement among Formula 1 enthusiasts. This image makeover not only pays homage to the brand's history but also marks a significant milestone in motorsport's evolution.



Don't miss the Miami Grand Prix from May 3rd to 5th, where the 'Cavallino Rampante' will roar with a new color and a new determination, seeking glory on the Florida asphalt. Prepare to witness Ferrari's magic and excitement in this historic race!

In the next note, we'll reveal when the color blue emerged in Ferrari. (Stay tuned).

 



Tu opinión enriquece este artículo:

Te puede interesar:

Miami

El top 10 de rooftop con piscinas del verano 2025 en Miami (parte II)

(Por Maqueda-Vera) Miami es espectacular, adora el sol, por eso tiene la increíble personalidad de desarrollar las mejores rooftops con piscinas, ideales para visitar en verano. Cuando la temperatura sube un poco, te invitamos a refrescarte en las mejores piscinas en altura, que combinan vistas infinitas y cócteles junto a la piscina.

(5 Minutos de lectura) 

Nota Principal

Un colapso del tribalismo fanático ideológico está atacando (y matando) a todo lo que se enfrente a la militancia de izquierda (¿Por qué?)

(Por una cocreación junto Ristretto, con Taylor-Molina-Alonso-Maurizio) Imagine que su cerebro tiene un interruptor tribal. Cuando se activa, su córtex prefrontal —sede del razonamiento— se apaga, y la amígdala —centro del miedo— toma el control. Este mecanismo, descrito por el neurocientífico Marco Iacoboni en "Mirroring People", es el arma secreta del populismo del siglo XXI. 

(5 Minutos de lectura de alto valor estratégico) 

Nota Principal

Impacto mundial: ¿por qué acciones y oro marcan máximos históricos en un mundo que teme el alza de tasas? (cuando las malas noticias… son buenas)

(Por Taylor desde Silicon Beach) Los máximos históricos simultáneos de renta variable y oro no reflejan optimismo económico; al contrario: celebran el temor. En los mercados modernos, la probabilidad de recortes de tipos por parte de la Reserva Federal y otros bancos centrales convierte las noticias macroeconómicas negativas en catalizadores alcistas. Paradójicamente hay mucho de positivo en todo esto, y no. 

(5 Minutos de lectura de alto valor estratégico) 

Nota Principal

“Magic: la fórmula Alcaraz- ISDIN”: más que una Collab (cocreativo), una alquimia en la piel del campeón

(Por Maurizio-Rodriguez Otero) El paradigma Alcaraz-ISDIN: Una revolución Psico-Fisiológica en la Protección Solar Deportiva En el ecosistema hipercompetitivo del tenis mundial, donde cada milisegundo de ventaja puede determinar la diferencia entre la gloria y el ostracismo, surge una alianza que trasciende los límites convencionales del marketing deportivo. 

(5 Minutos de lectura de alto valor estratégico) 

Suscribite gratis a nuestro newsletter