Ferrari presents its tribute to the color blue in the Miami F1 (Why do they do it? What genius of Crossing Marketing and Strategy does this limited experience contain?)

(By Maurizio y Maqueda) The iconic Ferrari racing team, in a bid to commemorate its 70 years of presence in the United States, surprises everyone by unveiling a radical change in its traditional red color for the Miami Grand Prix. The iconic 'Cavallino Rampante' will relinquish its characteristic red hue to embrace the historic blue color that has marked unforgettable moments in its history. We reveal the uniform and the car's new look, but we also delve into aspects that other media outlets overlook. Have you ever considered Ferrari as a powerhouse in selling toys, merchandise, clothing, luxury items, and, of course, cars? Ferrari embodies passion... so envision what it signifies to create a reason to develop an entire line of limited edition products in blue, paying homage to a color that has also enjoyed immense success in the past.

Crafting a solid plan involves coherence and synchronizing insights (truths and observations) to create strategies. We present Ferrari in Blue in Miami.

Watch the Ferrari Blue video, here.

Charles Leclerc and Carlos Sainz, the talented drivers of the Italian racing team, will be the standard bearers of this new legacy behind the wheel of the SF-24. Two shades of blue, 'Dino' and 'La Plata,' will grace the Florida circuit, emphasizing the elegance and prestige that have always defined Ferrari.

But why blue for Ferrari? History takes us back to 1964 when this iconic hue emerged, triggering the ire of the legendary Enzo Ferrari. Nevertheless, blue evolved into a symbol of success and glory for the team, adorning the cars of the North American Racing Team as a tribute to the American flag.

The tribute extends further by reviving the Azzurro La Plata and Azzurro Dino, blue hues associated with historic moments and legendary drivers like Alberto Ascari and John Surtees. This paradigm shift not only pays homage to the past but also represents a bold step forward for Ferrari's future on the race tracks. The blend of elegance, tradition, and innovation will be palpable at the Miami GP, capturing the attention of the world with the Italian racing team's new chromatic venture.

(PUMA is elated... we'll tell you why in the next note).

A sneak peek: The limited edition PUMA x Scuderia Ferrari Miami collection is now available at select PUMA stores... Here's the video presentation of the Ferrari blue uniforms. (If you're unsure about the concept of extended crossing, watching the video will elucidate it, here).

Charles Leclerc and Carlos Sainz have already been spotted flaunting Ferrari's distinctive blue, stirring anticipation and excitement among Formula 1 enthusiasts. This image makeover not only pays homage to the brand's history but also marks a significant milestone in motorsport's evolution.

Don't miss the Miami Grand Prix from May 3rd to 5th, where the 'Cavallino Rampante' will roar with a new color and a new determination, seeking glory on the Florida asphalt. Prepare to witness Ferrari's magic and excitement in this historic race!

In the next note, we'll reveal when the color blue emerged in Ferrari. (Stay tuned).

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