Karol G conquers fashion’s Olympus: Latin America sets Victoria’s Secret FS 2025 ablaze

(By Dina Reyes with contributions from Guadi Maurizio and J. Maqueda) Miami, Latin America, and the world are talking about her. La Bichota dons Victoria’s Secret’s iconic wings and permanently redefines the intersection of urban music, global fashion, and Latin cultural and economic power. (The Wings, as a marketing symbol)

Strategic high-value read time: 4 minutes

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This event will be etched in the annals of contemporary pop culture as the moment Karol G fully transcended from reggaeton superstar to cross-cultural icon, conquering one of the most demanding, high-profile, and symbolically powerful stages on the planet: the Victoria’s Secret Fashion Show.

But the Colombian wasn’t merely a musical guest; she was crowned an official brand “Angel,” wearing the legendary wings that for decades have represented the absolute pinnacle of Western aspirational sensuality.

What unfolded on that runway, lit in sensual red, goes beyond spectacle: it is unequivocal validation that Latin culture—specifically reggaeton and its unapologetic female-empowerment aesthetic—has penetrated and redefined the most exclusive codes of the global entertainment and fashion industries.

Watch her performance here.

The anatomy of a historic moment: More than music, a cultural statement

Carolina Giraldo Navarro—the Medellín-born woman the world knows as Karol G—took the Victoria’s Secret runway in a vibrant red lace ensemble with sheer panels and shimmer, perfectly synced with the segment’s lighting and the emotional arc of her performance. For nearly nine minutes—an eternity in premium television terms—La Bichota performed two tracks from her album Tropicoqueta, released three months prior: “Ivonny Bonita” and the controversial “Latina Foreva.”

The song selection was no accident; it was strategically brilliant. “Ivonny Bonita” asserts a femininity that seeks no external validation: “No anda buscando aprobación ni tampoco una razón/ Para darse sus placeres.”

 

  • This message of female erotic autonomy—of the right to pleasure without guilt, of sensuality as an expression of personal power—resonates precisely with the evolution Victoria’s Secret has pursued in recent years: shifting from an objectifying male gaze toward a celebration of body diversity and women’s agency.

“Latina Foreva,” with its blunt, unfiltered chorus hammering “teta y nalga,” might have been deemed too explicit for Victoria’s Secret a decade ago. But in 2025, that very linguistic boldness reads as radical authenticity, a rejection of imposed respectability, and a shameless celebration of bodies historically marginalized by Eurocentric standards.

 

  • As Dr. Frances Negrón-Muntaner, professor of Latin American studies at Columbia University and author of “Boricua Pop: Puerto Ricans and the Latinization of American Culture,” explains: “Reggaeton has accomplished what no other Latin music genre has: it has imposed its aesthetics, its language, and its body politics on the global mainstream without diluting itself, without asking permission, without translating.”

The Wings: A symbol beyond marketing

The crowning moment came when, after performing as models paraded around her in red lingerie sets, Karol G reappeared wearing the iconic Victoria’s Secret wings—an emblem reserved for more than two decades for the elite cadre of “Angels,” supermodels such as Gisele Bündchen, Adriana Lima, Tyra Banks, Heidi Klum, and Alessandra Ambrosio, who defined aspirational beauty standards for entire generations.

Wearing those wings isn’t standard protocol for musical guests.

 

  • It is a rarely extended symbolic honor—a visual declaration that the wearer is not merely contracted entertainment, but an integral part of the brand’s symbolic universe. When Karol G emerged with those intricate structures of feathers, crystals, and craftsmanship—wings that weigh several kilos and require months of design—the message was crystal clear: Latinidad is no longer a special guest in the mainstream; it is the undisputed protagonist.

 

 

The singer celebrated instantly on Instagram with the caption: “Officially a Victoria’s Secret angelito.” The post surpassed 15 million likes in under 48 hours, sparking conversation in 47 languages according to Meta analytics, and ranking among the most shared Spanish-language cultural moments of the year.

  • Fashion historian Simon Doonan, former creative director of Barneys New York and author of “The Asylum: A Collage of Couture Reminiscences,” notes that “Victoria’s Secret wings operate in the cultural imagination with a force comparable to the Miss Universe crown or the Oscar: they are artifacts that transcend their materiality to become symbols of definitive cultural validation.”

 

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