Lionel Messi: from football star to industrial entrepreneur in Miami, introducing Messi's hydration drink

(By Ortega) June 14, 2024 marks a milestone in the life of Lionel Messi, not only as a footballer but also as an entrepreneur. In a surprising move, the Argentine football icon ventures into new territory: industrial production. This strategic move has generated great anticipation among his followers and the business community in Miami and Latin America.

What does Messi's video as a factory worker reveal?

In an unexpected twist, Messi shared a video on his social media platforms showing him and his wife Antonela Roccuzzo visiting a production plant. Dressed as factory workers, they tour the factory's facilities and immerse themselves in the process of creating a new hydration drink. The video ends with a date on the screen: June 14, 2024, suggesting an upcoming launch. (Just in time for the Copa America).

According to sources close to the project, it is an innovative drink, specially designed for athletes and active individuals, with natural ingredients and unique properties for hydration and physical performance.

 

The production plant is located in Miami, reaffirming Messi's commitment to the local community and his bet on the US market. This strategic location not only facilitates distribution in the United States but also projects the brand's expansion into Latin America and the rest of the world.

Messi's Impact Beyond the Field

Messi's foray into the business world is not new, but this step into industrial production represents a bold move. Since joining Inter Miami, Messi has expanded his influence beyond the playing field, becoming an icon not only in sports but also in business.



The Message Behind the Factory Visit

The message conveyed by Messi in the video goes beyond promoting a hydration drink. It represents a commitment to quality and health, values ​​that have been part of his career both in football and now in the business world. Furthermore, his choice to visit a factory and dress like an ordinary worker reflects his humility and connection with ordinary people.

 

Reactions on Social Media

Messi's video as a factory worker has sparked a wave of comments on social media. From jokes about his new job to speculations about the launch of the drink, Messi's followers are eager to learn more about this new project. The launch date, June 14, is already marked on many calendars.

The Potential of Messi's Entrepreneurship

The launch of a new hydration drink backed by Messi promises to be a success in the market. With his enormous following and reputation as a leader on the field, Messi has the potential to make this company a benchmark in the sports beverage industry.

IN conclusion:

 

Lionel Messi's transition from footballer to industrial entrepreneur is a clear example of his vision and determination beyond the playing field. His foray into industrial production not only expands his legacy but also demonstrates his ability to adapt and succeed in new challenges. The launch of the new hydration drink on June 14 will be a milestone in his business career and an event eagerly awaited by his followers in Miami and beyond.

Tu opinión enriquece este artículo:

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami lo tiene todo, incluso una carrera internacional en chancleta: llega la primera Red Bull Chancleta Run (by 305 DAY® y Red Bull)

(Por Vera y Ortega, producción Maurizio) La ciudad de Miami acoge otra vez la innovación en entretenimiento deportivo. En el marco del 305 DAY® Community Festival 2026, se presenta la Red Bull Chancleta Run, una carrera de chancletas que combina cultura local, competencia directa y una experiencia de marca sumamente articulada para cautivar audiencias en múltiples plataformas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Ya llega la Copa Mundial FIFA 2026 a Miami (sede de siete partidos)

(Por Maqueda-Ortega, edición Maurizio) La Copa Mundial de la FIFA más numerosa de la historia contará con siete partidos en el Estadio Miami, como parte de los 104 encuentros del torneo de 48 equipos. Te contamos todo…

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El Gran Engaño del Siglo XXI: por qué la humanidad sigue eligiendo sus propias cadenas (y qué nos enseñan Matrix, Equilibrium, Metrópolis y Fahrenheit 451 sobre el único antídoto)

(Por Rodriguez Otero- Mauvecin- Maurizio, un contenido exclusivo cocreado con Beyond) Existe una pregunta que atraviesa 2.500 años de filosofía, 130 años de cine y cada línea de código de inteligencia artificial escrita en 2026: ¿Por qué las sociedades, una y otra vez, entregan voluntariamente su libertad a cambio de la promesa de orden, igualdad, seguridad o eficiencia?

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami, capital del Bikinis 2026: la revolución silenciosa de un mercado de US$ 28.000 millones que ya no vende tela, sino cultura (parte I)

(Por Vera y Maqueda, edición Maurizio) Desde el regreso a la tendencia Playboy, a tejidos, estilos diminutos y hasta cintas adhesivas. Este verano va a ser el mejor verano de la historia. Hay una prenda que cabe en la palma de una mano y que mueve más dinero que la industria musical global. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)

Lujo, arte, moda, joyas y autos exóticos atraen multitudes, top brands, influencers y medios al Miami Concours 2026 en el Design District

(Por Vera-Maqueda-Maurizio) Este evento único en el mundo, que no solo se establece como un imprescindible en el calendario de la ciudad, sino que también posiciona a Miami como un epicentro cultural donde la excelencia automotriz se encuentra con el estilo de vida contemporáneo.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)