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Messi launches from Miami an incredible beverage... that goes to infinity and Más + (A new milestone in crossing marketing)

(By Maqueda and Maurizio) The highly anticipated and innovative launch by Lionel Messi, the global soccer star, who has ventured into the competitive world of sports beverages from his new home in Miami, United States. With his renowned talent and determination, Messi, along with his family, with great support from Inter Miami, has introduced "Más+ by Messi" to the world, a line of hydrating drinks that promise to revolutionize the market. We tell you everything and show you the whole new world of Más+ product experiences and expansion.

Like any valuable beverage... it has divided cans and special thermo-coated PET packaging... with a lot of product quality inside and a lot of branding and phygitality on the outside:

  • Más+ by Messi, when Planning has an absolutely conceptual and strategic perspective:

Messi's venture: The Argentine footballer has taken a bold step by launching his own line of hydrating drinks, inspired by his life and career. Messi's family played a key role in the development of 'Más+ by Messi,' from creating the formulas to selecting the flavors. Even Messi conducted the final taste test with his wife, Antonella, and their children, who were delighted with the result.

In Messi's words: "We created Más+ by Messi because I wanted a drink that I could share and enjoy with my family, friends, and teammates. I want to thank my family for accompanying me in this process as one of the founders of Más+". Family collaboration has been key in creating this innovative line of beverages.

  • Watch the launch video here.


  • The range of Más+ by Messi flavors in adorable cans and irresistibly thermo-coated PET.

'Más+ by Messi' offers a variety of unique flavors, each inspired by significant moments in Messi's career:

1. **Más+ de Messi Miami Punch**: This flavor pays tribute to the city of Miami, Messi's current home. With a balanced blend of berry and pineapple flavors, Miami Punch promises a refreshing fruit punch taste.

2. **Más+ de Messi Orange d'Or**: Inspired by Messi's eight Ballon d'Or Trophy wins, Orange d'Or offers a citrusy flavor balanced with notes of orange and tangerine.

3. **Más+ de Messi Berry Copa Crush**: Commemorating Messi's seven Copa del Rey titles and victory in the Copa América, Berry Copa Crush combines sweet berry and cherry flavors in a refreshing experience.

4. **Más+ de Messi Limón Lime League**: This flavor honors Messi's achievements in the UEFA Champions League, with a refreshing blend of lemon and lime that balances sweetness and citrus.

  • Innovation and health in every bottle and can.

The 'Más+ by Messi' line stands out for its innovative combination of oral electrolytes, minerals, vitamins, antioxidants, and just one gram of cane sugar. With a focus on health and wellness, these beverages maintain a natural flavor without artificial sweeteners or colors.


At the moment, Más+ by Messi is not available in physical stores, but interested parties can place pre-orders through its official website. Additionally, early adopters will be able to purchase a commemorative launch package that includes all flavors and a personalized letter from Messi.

  • Questions and Answers about why Más+

What inspired Messi to launch his own line of hydrating drinks?

-Messi was inspired by the idea of creating a drink that he could enjoy with his family, friends, and teammates, seeking a healthy and delicious option to share.

How has Messi's family been involved in the development of 'Más+ by Messi'?

-Messi's family has played a fundamental role throughout the process, from creating the formulas to selecting the flavors, ensuring that the final product is of the highest quality.

What sets 'Más+ by Messi' apart from other sports beverages on the market?

-The innovative combination of high-quality ingredients, along with unique flavors inspired by Messi's career, makes 'Más+ by Messi' an exceptional choice for those seeking a hydrating and delicious beverage.

'Más+ by Messi' represents the culmination of Lionel Messi's entrepreneurial vision, combining his passion for sports with his commitment to health and wellness. With a range of inspiring flavors and innovative formulation, these hydrating drinks promise to satisfy both sports enthusiasts and those looking for a refreshing and healthy alternative.

  • Key Points Summary:

1. Family Innovation: The active involvement of Messi's family in the development of 'Más+ by Messi' has been key to creating a unique line of beverages in the market.

2. Inspired Flavors: Each 'Más+ by Messi' flavor is carefully designed to reflect significant moments in Messi's career, offering a unique experience to consumers.

3. Health and Wellness: With a balanced combination of healthy ingredients and low sugar content, 'Más+ by Messi' s stands out for its focus on health and well-being.

4. Exclusive Access: Through its official website, interested parties can place pre-orders for 'Más+ by Messi' and ensure they receive a special launch package.

Discover the world of 'Más+ by Messi' and join the positive hydration revolution! Visit www.masbymessi.com for more information and sign up to access the pre-sale of these incredible beverages.

IG: @infonegociosmiami



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