Miami presents its official colors and branding for the FIFA World Cup 2026

(By Belen Gandolfo Screpante and the InfoNegocios Miami editorial team) Greater Miami and Miami Beach have unveiled the host city's brand and vibrant colors that will be showcased during the World Cup in the coming years.

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We are just over three years away from the FIFA World Cup 2026, but Miami soccer fans have already been given a glimpse of what the world's biggest sporting event will look like in the city.

Miami is among the official selection of 16 host cities in the United States, Canada, and Mexico, which means that four to six matches could be held at Miami Gardens' Hard Rock Stadium.

While the 48-team tournament is not taking place until June, an important milestone occurred last week with the unveiling of all the colors and logos of the host cities after FIFA announced the overall campaign, titled #WeAre26.

On Thursday, May 18, a double-decker bus featuring the logo, colors, and overall identity that will become synonymous with Miami when the World Cup kicks off embarked on a county-wide tour. In a pink and blue color scheme, the bus made stops at Lummus Park, Little Haiti Soccer Park, Coral Gables Youth Center, Tropical Park, and Kendall Soccer Park, where young soccer players were surprised by legends like Inter Miami CF captain Gregore and Peru's legend Teófilo "Nene" Cubillas.

In addition, a sand sculpture of the city's logo was built on Miami Beach, along the 10th Street lifeguard stand.

Several buildings, including Frost Science, New World Symphony, and, of course, the Hard Rock Stadium, have been illuminated with colors representing the city's blue waters and neon pink lights.

FIFA and Greater Miami & Miami Beach unveiled #WeAre26, the official brand for the upcoming 2026 World Cup.

"We are working together to provide the best experience that this world-class destination can offer to athletes, officials, and fans of this tournament," said Miami-Dade Mayor Daniella Levine Cava, who was among the attendees at the grand reveal throughout the event. "Perhaps no other place in the United States can claim our stature as an international breeding ground for soccer fans."

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