Only in English

The new Toyota Prius: the Car Miami, USA, and the world want in 2024 (why it's chosen as the best design of the year)

(By Juan Maqueda) The latest generation of the iconic Toyota Prius is not only winning over the public but also capturing significant international awards like the Best Design of the Year at the 2024 World Car Awards. This recognition comes after the American Council for an Energy-Efficient Economy's (ACEEE) Greener Cars study awarded the Prius Prime 71 points as the most sustainable car in the United States.

The recognition of the Toyota Prius as the Best Design of the Year at the 2024 World Car Awards reaffirms its position as a visionary and revolutionary vehicle in the automotive industry. Its combination of innovative design, environmental sustainability, and driving performance makes it the top choice for Miami, USA, and the world in 2024.

Minimalist design with enhanced efficiency:

  • The Prius's minimalist design with a coupe-like silhouette not only takes your breath away but also improves aerodynamics, optimizing fuel efficiency, enhancing stability, and providing a more thrilling driving experience.

Symbol of the modern automotive industry:

  • The Prius has become a symbol of the modern automotive industry, pioneering hybrid electric vehicle (HEV) technology that continues to evolve and lead the way.

Environmental impact and sustainability:

  • With nearly 50,000 units sold, the Prius represents 38% of the over 132,000 Toyota vehicles with HEV technology sold in Mexico. It has significantly contributed to reducing over 1.1 million tons of CO2 emissions in the country, reaffirming Toyota's commitment to zero emissions and sustainable mobility.

Evolution of the Prius:

  • The new generation of the Prius was globally unveiled in November 2022 and arrived in Mexico last year with significant advancements in exterior design, HEV technology, and performance, offering drivers a more exciting and efficient mobility experience than ever before.

Recognition at the 2024 World Car Awards:

  • A jury of 100 prominent international automotive journalists, selected the winners through a secret vote. The announcement took place at the 2024 New York Auto Show.

Toyota's commitment to excellence:

  • Through awards like these, Toyota maintains its momentum to keep creating even better cars that meet the brand's standards of quality, durability, and reliability.

 

Technological innovation:

  • In addition to its cutting-edge design, the Toyota Prius also stands out for its innovative technology. Equipped with an advanced hybrid electric system, the Prius offers exceptional fuel efficiency, reducing both emissions and operating costs. Its ability to seamlessly and efficiently switch between the gasoline engine and electric motor makes it a popular choice for those seeking a more eco-friendly and economical driving experience.

Global recognition:

  • The award bestowed upon the Toyota Prius at the 2024 World Car Awards is not just a recognition of its exceptional design but also its impact on the global automotive industry. The Prius has been a leader in the adoption of hybrid technologies and has shown that sustainability and performance can go hand in hand in the automotive industry.

The successful origin of the Toyota Prius, a business plan that only aimed to achieve giving more to receive more.

  • The Toyota Prius made its debut in the Japanese market in 1997 as the first mass-produced hybrid car. Its launch marked the beginning of a new era in the automotive industry, setting new standards for efficiency and sustainability. Since then, the Prius has continuously evolved, incorporating new technologies and design improvements to remain a leader in its segment.

 

Conclusion:

  • Since its introduction decades ago, the Toyota Prius has proven to be much more than just a car: it is a symbol of innovation, sustainability, and efficiency in the automotive industry. With its latest generation receiving the prestigious Best Design of the Year award, the Prius continues its legacy as a leader in creating vehicles that are not only stylish and thrilling to drive but also environmentally friendly and economically efficient.

Tu opinión enriquece este artículo:

Te puede interesar:

Miami

Tercera gran jornada en Devconnect Buenos Aires: récord global y una brújula para la economía cripto de anglolatam y el mundo

(Por Maurizio desde Buenos Aires, con Taylor, Maqueda y Martínez Bueno en un crossing Miami-España-Argentina) Devconnect, la gran feria cripto que gira alrededor del ecosistema Ethereum, ha transformado Buenos Aires en una meca mundial de innovación, negocios y tecnología descentralizada. (Una declaración del cambio de “autopista” en las finanzas).

(Tiempo de lectura de valor: 4 minutos)

Miami

Devconnect Argentina 2025: Buenos Aires, centro del planeta cripto

(Por Maurizio desde Buenos Aires, con Taylor, Maqueda y Martínez Bueno) En un mundo donde las criptomonedas a veces ocupan titulares por su volatilidad, Devconnect Argentina llega a Buenos Aires con un propósito claro y disruptivo: mostrar que la tecnología blockchain y el ecosistema Ethereum no son meros objetos de especulación, sino herramientas de uso cotidiano que transforman industrias enteras. 

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

'Stranger Things': 100 marcas dentro de su contenido: catálogo de una época que retorna (80-90´ is back + on line + ai)

(Por Maqueda-Maurizio) La aparición de 100 marcas en 45 categorías en temporada 3 de 'Stranger Things' inicialmente generó críticas, pero no fue menor en la 4, y claro, tampoco lo será en la 5, por que la realidad es que históricamente siempre grandes secuelas como Transformers, James Bond, Tom Gun, Avengers, y casi todo el cine exitoso, además de los clips musicales, el gaming, los deportes, el espectáculo y hasta la política), está solventado y potenciando por el product placement.

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

Errores históricos del Product Placement: lo que Stranger Things Evitó con maestría y te enseña para que lo apliques en todo contenido

(Por Maqueda-Maurizio) En 'Stranger Things', (como en Top Gun, por ejemplo) los personajes nunca describen productos. Steve no dice "Scoops Ahoy usa solo ingredientes premium para crear experiencias de helado inolvidables". Simplemente sirve helado, se queja del uniforme, flirtea con clientas. La marca existe en background, no en foreground conversacional.

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

Andrea Bocelli (que pronto llega a Miami) dejó dos noches históricas en Buenos Aires

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de InfoNegocios) El tenor italiano conquistó el Teatro Colón y el Hipódromo de San Isidro en una gira que redefine el entretenimiento masivo de alta gama en la región. Tuvimos el honor de estar presentes como medio en un show de belleza, crossing y phi digitalidad, excelencia y glamour, en una Buenos Aires que vuelve a su esplendor como hacía décadas no tenía.

(Tiempo de lectura de valor: 4 minutos)

Miami

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

Plus

Bocelli y el arte diplomático: cuando la música clásica redefine el soft power en la geopolítica anglolatina

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de Infonegocios) Por qué es tan importante esta condecoración para toda Anglolatina. Una condecoración que trasciende lo simbólico y reposiciona a Argentina en el mapa cultural global, pero que marca una línea de excelencia y de cultura, literalmente borrada por décadas en todo el continente.


(Tiempo de lectura de valor: 4 minutos)

Suscribite gratis a nuestro newsletter