With ticket prices starting at USD 7, the park—rooted in his viral videos—bets on gamification, rewards, and immersive experiences. Will it make its way to the United States?
The opening is scheduled for November 13 in Riyadh, Saudi Arabia, marking a milestone in the convergence of digital entertainment, physical experiences, and a business model grounded in engagement.
Jimmy Donaldson, known globally as MrBeast, revealed on the social network X that the park will be named Beast. He stressed that his aim was to avoid the traditional park model.
Key details of Beast Land:
Two differentiated zones:
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Beast Land: immersive attractions and theming-driven roller coasters.
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Beast Arena: interactive games where visitors accumulate points and win real-time prizes.
Accessible pricing: tickets range from USD 7 to USD 66, now on sale.
Gamification strategy: attendees can take on challenges similar to those in his videos, with opportunities to win everything from cash to exclusive merchandise.
“I didn’t want this to be a typical theme park; I started from first principles and built games I’d love to try.”
Why it matters (business perspective):
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Monetization of audience beyond ads: MrBeast transfers his digital community into a physical space, generating recurring revenue streams (tickets, merch, sponsorships).
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Low-cost, high-engagement model: low prices enable mass access, while gamification drives repeat visits and organic virality.
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Brand expansion into experiential: it’s not a traditional park; it’s an extension of his content, deepening fans’ loyalty and attracting new audiences.
Strategic context:
Saudi Arabia is not a casual location:
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The country is investing heavily in entertainment as part of its Vision 2030 plan to diversify the economy and boost tourism.
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MrBeast already has regional agreements (e.g., MrBeast Burger in Dubai).
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From there, the concept can be tested at scale before exporting to markets like the U.S. or Europe.
Potential industry impact:
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A new standard for creators: Beast Land sets a precedent for how influencers can scale into physical ventures with high emotional and financial ROI.
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Opportunities for brands: sponsor-friendly spaces within the park (e.g., product challenges, branding on attractions).
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Experiential tourism: attracts not only local fans but international travelers, akin to experiences created by Super Nintendo World or Harry Potter parks.
Beast Land will offer activities such as “Tower Siege,” where visitors can use catapults to launch balls at towering 18-meter (60-foot) cylinders. The venue will feature original games developed from the videos that made MrBeast the most-followed creator on YouTube, with an audience surpassing 450 million followers.
The era of conceptual, playful, experiential, phygital theme parks—an expansion of category boundaries—mirrors what today retail and gastronomy increasingly require.
Could it reach Miami?
Although not confirmed, Miami would be a natural market for Beast Land:
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Entertainment and convention capital
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Young, multicultural, digitally connected audience
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World-class tourism and logistics infrastructure
“A model that works in Riyadh is only a matter of time to reach the Americas. Miami would be an obvious candidate,” notes an analyst specializing in creative industries.
MrBeast continues to break molds: from YouTuber to experiential entertainment entrepreneur. Beast Land is not merely a park; it’s a living lab for physical branding, gamification, and community monetization.
Also featured will be “Drop Zone,” where six participants stand on buttons-activated traps to determine who falls last. Attendees will find “Airmail,” a game requiring participants to zipline and drop weighted bags onto a central target, and a labyrinth-style challenge route called “Dungeon Espace.”
Its success could redefine how digital platforms and physical spaces converge in the new attention economy.
Infonegocios Miami: a publication written by the Anglolatina business community.
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