The Strategy Exists When It Is Executed: An Interview with Carolina Brom, Founder of Pampa Consulting

• Based in Florida, Brom helps SMEs and executive teams in the US and LatAm with a proprietary method that combines opportunity mapping, orchestration, planning, and continuous monitoring. Recent case studies show sustained improvements in revenue, average ticket size, and customer satisfaction.

• In an ecosystem where speed of execution makes the difference, Carolina Brom—founder and CEO of Pampa Consulting—has been carving out a niche: taking strategy “from PowerPoint to a dashboard.”

• Her distinctive contribution is “The Five O’s of Strategic Planning,” a simple, actionable framework born from real operational pains and now applied in services and consumer companies, with adaptations to the Florida context.

• “Strategy only takes shape when it’s executed, measured, and corrected. That’s the spirit of the Five O’s.”

• A method born from the ground up

• The genesis wasn’t academic but practical: businesses with volatile revenues, rising fixed costs, and teams without a clear roadmap. From that experience, Brom distilled a process that strings together five moments: Opportunity Mapping (spot real, sustainable opportunities), Orchestrating Strategy (align functions, resources, and partners in one plan), Ordering Priorities (decide where to focus first based on impact, cost, time, and risk), Operational Planning (translate into a roadmap with owners, milestones, and resources), and Ongoing Oversight (dashboards/KPIs, cadences, course-correction). “It’s execution governance,” she adds. “This isn’t just about what to do, but who, when, and how accountability is delivered.”

Results that matter

In a recent U.S. home services engagement, Pampa combined commercial diagnosis, value proposition repositioning, pricing adjustments, rebranding, sales professionalization, and disciplined follow-through. Data shared by the firm show:

• Revenue growth 3.7x from Q1–Q3 2025 vs Q1–Q3 2022

• +16.5% vs the same period in 2024

• 2.5x increase in average ticket (YTD 2025 vs 2022)

Improved customer experience with 5★ ratings from previously detractor customers

• “The metric is the common language between leadership, operations, and sales. If a number isn’t moving, the strategy hasn’t happened,” she notes.

Verifiable professional footprint

More than titles, Brom builds tangible evidence of impact across three complementary dimensions:

• Operational impact: interventions that move from diagnosis to P&L, with clear priorities, dashboards, and accountable owners. Recent service-and-consumer cases show sustained improvements in revenue, ticket size, and customer experience.

• Actionable thinking: content and workshops that land the framework in practice (guides, playbooks, executive classes), with public traceability of criteria and tools.

Ecosystem trust: collaborations with chambers and associations for peer-review sessions and business agendas, where standards, focus, and budgets are discussed.

• The throughline: coherence between what she says and what she does. The “Brom brand” is measured by the ability to organize, execute, and demonstrate results without narrative shortcuts.

Why Miami

Based in Bradenton, Florida, Brom sees a market where capital, talent, and the Hispanic community coexist with global ambitions. “There’s a window of opportunity for firms that professionalize their go-to-market, apply AI-driven prospecting, and prioritize B2B partnerships,” she notes. Her next 12–18 months will focus on home services, specialized consumer, and partnerships that accelerate adoption.

Mini-guide: The Five O’s in five lines

1. Opportunity Mapping: read the market without bias and choose where to play.

2. Orchestrating Strategy: one plan, multiple coordinated owners.

3. Ordering Priorities: focus on what moves the needle most.

4. Operational Planning: schedule, owners, and fixed resources.

5. Ongoing Oversight: cadence of follow-up and timely course correction.

More information

Profile: https://www.linkedin.com/in/caro-brom/

Pampa Consulting: https://www.pampa-consulting.com

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