Why is the Head of Culture not a prominent role in Latin America? (part II)

The Head of Culture plays a vital role in today's companies. Talent attraction and retention, brand image, performance and productivity, and adaptation to change are some of the key factors that the Head of Culture addresses. Organizational culture is essential for attracting and retaining top talent, as employees seek companies that align with their values and offer an inclusive and collaborative work environment. Moreover, organizational culture influences the brand perception by customers and the general public and can affect employee performance and productivity. In a constantly changing world, the ability to adapt to new trends and challenges is crucial, and organizational culture can play an important role in that.

To fill the position of Head of Culture, someone with experience in leadership and team management, interpersonal and communication skills, a clear vision of the company's values and objectives, and a passion for organizational culture is sought. Experience in companies with a strong organizational culture, team building and maintenance, and a deep understanding of the culture and values of the company are valued aspects. Additionally, the person is expected to have experience in human resources and talent management, as well as the ability to address a wide range of areas, from graphic design to strategic marketing, advertising, digital marketing, public relations, and product placement. A broad yet focused approach is necessary to effectively perform this role.

In terms of competencies, the Head of Culture must have skills in people management, leadership, communication, and negotiation. They are also expected to be able to identify and address organizational culture issues, understand the psychology and motivation of employees, and collaborate with other leaders in the company.

In Latin America, the role of Head of Culture is not as prominent as in the United States and other developed countries. This can be attributed to several factors. Firstly, many companies in Latin America are focused on short-term growth and profitability, which limits investment in initiatives that are not considered essential, such as organizational culture. Furthermore, organizational culture in the region often revolves around hierarchical leadership and centralized decision-making, which hinders the implementation of a culture of collaboration and active employee participation, teamwork, open communication, and joint decision-making are encouraged. This allows employees to feel valued, heard, and committed to the company's goals.

An example of a company in Latin America that has successfully implemented a culture of collaboration and participation is Grupo Bimbo. This bread production company has established programs and platforms to promote collaboration among its employees at all levels and areas. It encourages active employee participation in decision-making, idea generation, and problem-solving.

Another example is Mercado Libre, a leading e-commerce company in the region. Mercado Libre has created a culture that values collaboration and teamwork. It fosters employee participation through training programs, dialogue spaces, and digital platforms that promote collaboration and idea generation.

These companies have demonstrated that a culture of collaboration and participation can drive innovation, improve efficiency, and strengthen the relationship between employees and the organization. However, it is important to highlight that each company must adapt its culture to its own needs and context, taking into account its industry, size, and strategic objectives.

In Latin American companies, it requires a mindset shift and a strong willingness from leaders and executives to implement a culture of collaboration and participation. It is necessary to promote open communication, encourage teamwork, and provide spaces for employee involvement in decision-making. But it also means investing much more in their own people.

This will create a work environment where employees feel valued, motivated, and committed to the success of the company.