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Brubank and the Miami Sharks: A Strategic Alliance Transforming Rugby in Latin America

(By Maqueda and Taylor) In a world where innovation, co-creation, experiential expansion, culture, and sports intertwine in remarkable ways, the recent alliance between Brubank, Argentina’s leading digital bank, and the Miami Sharks, an emerging team in Major League Rugby (MLR), marks a significant milestone. This agreement, effective from the 2025 season, not only serves as a boost for rugby in the United States but also reflects a shared commitment from both organizations to foster growth and innovation in the sporting arena. At a time when sports and technology converge, this collaboration stands as a model for other initiatives in the region.

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Summary and Tips

The alliance between Brubank and the Miami Sharks represents a bold step towards transforming rugby in Latin America. By combining financial innovation with sporting passion, both organizations are positioning themselves as leaders in their respective fields. This agreement will not only benefit fans but also serve as a prime example of how businesses can collaborate to generate a positive impact in their communities. The invitation is clear: join the Miami Sharks and Brubank on this exciting journey and be part of a new era in rugby.

  1. Brubank becomes the Official Sponsor of the Miami Sharks.

  2. Exclusive promotions and personalized experiences for fans.

  3. A diverse roster representing multiple countries.

  4. Commitment to community and the growth of rugby in Latin America.

 

 

An Alliance That Resonates with Passion and Commitment

"Brubank will be the Official Sponsor of the team, owned by Marcos Galperin, Alejandro Macfarlane, and Ronaldo Strazzolini." This announcement resonates deeply in the hearts of rugby fans and financial innovators alike. The inclusion of Brubank’s logo on the Miami Sharks' game shorts symbolizes a union that celebrates sporting passion and technological innovation. Juan Bruchou, founder and CEO of Brubank, stated, "Supporting the Miami Sharks reinforces our commitment to sports, highlighting the values of teamwork and the dedication that rugby embodies." This approach not only emphasizes the importance of sports but also the role it plays in building stronger, more cohesive communities.

 

 

"We are thrilled to be part of such an exhilarating sport and to offer our users exclusive experiences while supporting the Argentine entrepreneurs who have created an incredible rugby franchise in the United States," he added. Milagros Cubelli, CEO of the Miami Sharks, noted, "Brubank shares our vision for growth and excellence, not only in rugby but in the impact we can have on our communities. Together, we will bring unique and unforgettable experiences to our fans and beyond."



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Beyond the Game: Unique Experiences for Fans

As the Official Digital Financial Services Sponsor, Brubank is committed to implementing "exclusive promotions, digital activations, and personalized experiences for Miami Sharks fans." This strategy will not only benefit the team's followers but also contribute to the growth of Brubank's user base, creating an ecosystem where everyone wins. Fans can look forward to "preferential access to tickets, special content, and VIP events throughout the 2025 season," meaning that the rugby experience extends beyond the field. It’s about creating meaningful and memorable connections between the bank and the community.

 

A Growing International Community

The Miami Sharks, who debuted in 2024, boast a diverse roster that includes players from the United States, Argentina, Uruguay, the UK, and Chile, among others. "This diversity is a strength that reflects the deep South American roots and cultural richness of the region," said Milagros Cubelli, CEO of the Miami Sharks. Diversity not only enriches the game but also strengthens the community, promoting a spirit of inclusion and collaboration.

Among the standout players are Argentines Tomás Cubelli and Matías Orlando, and Uruguayan Manuel Ardao.

Check out what other companies are co-creating with the Sharks.
1) https://infonegocios.miami/only-in-english/trapiche-and-miami-sharks-galperin-an-alliance-showcasing-brands-growing-need-for-real-presence-and-experience 

 

The 2025 Season: A Fresh Start

The 2025 season is approaching with high expectations. The first match will take place on Saturday, February 15, when the Miami Sharks face Old Glory DC at the Florida Blue Turf Field, part of the Inter Miami CF complex in Fort Lauderdale. "The matches will be broadcast on Disney+ throughout Latin America," allowing fans to enjoy rugby from every corner of the region.

 

Highlights:

 

  • Connect: Take advantage of Brubank’s promotions to purchase tickets and gain access to exclusive events.

  • Participate: Get involved in the digital activations that will offer unique experiences for fans.

  • Discover: Stay updated on the latest news from the team and the bank through their digital platforms.

 

Cheers and good rugby!






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Contact Infonegocios MIAMI:
juan.maqueda@onefullagency.com or marcelo.maurizio@onefullagency.com

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