This brief breaks down how on-field performance translates into brand equity, revenue, and fan loyalty—and why the 2025 stretch run could set a new standard for the league in complex markets like Miami.
Beyond the scoreline, the evening sketched a landscape of opportunity and risk: a league solidifying its star power, a city-lab for sports experiences, and an ecosystem that demands a robust strategic framework to sustain growth.
MLS 2025 in playoff fever: Inter Miami fights for continuity as the star-talent business reshapes the league
Chicago Fire beat Inter Miami 5–3 and joined the list.
Here’s how the MLS 2025 table stands:
The up-to-date list of clubs clinched and eliminated for the MLS Cup Playoffs
CLINCHED
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Philadelphia Union (Eastern Conference)
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FC Cincinnati (Eastern Conference)
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Charlotte FC (Eastern Conference)
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New York City FC (Eastern Conference)
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Inter Miami (Eastern Conference)
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San Diego FC (Western Conference)
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Minnesota United (Western Conference)
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Vancouver Whitecaps (Western Conference)
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LAFC (Western Conference)
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Orlando City (Eastern Conference)
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Nashville SC (Eastern Conference)
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Columbus Crew (Eastern Conference)
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Seattle Sounders (Western Conference)
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Chicago Fire (Eastern Conference)
From the pitch to the boardroom: how Inter Miami’s loss to Chicago Fire exposes the new value map, leadership stakes, and brand strategy in today’s sports economy.
The pulse of MLS 2025: Inter Miami, the playoffs, and the new economic map of fútbol in Miami
MLS 2025 is approaching the end of the regular season, and several teams have already punched their ticket to the Playoffs.
Between goals, business, and community: how on-field output drives revenue, sponsorships, and the fan experience in a city that beats to every matchday.
In an MLS that’s increasingly commercial, competitive, and strategic, Inter Miami is battling for the postseason while the city’s fútbol economy matures—experience-led marketing, global sponsorships, and multichannel engagement.
ELIMINATED
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D.C. United (Eastern Conference)
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Toronto FC (Eastern Conference)
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Atlanta United (Eastern Conference)
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CF Montréal (Eastern Conference)
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New England Revolution (Eastern Conference)
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LA Galaxy (Western Conference)
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Sporting Kansas City (Western Conference)
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St. Louis CITY SC (Western Conference)
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New York Red Bulls (Eastern Conference)
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