How does AI affect the world of work and business in Miami and throughout Anglo-Latin America?

(By Dino Dal Molin, from Miami, and Marcelo Maurizio) The impact of artificial intelligence (AI) on the world of work is undeniable. While applications like ChatGPT, the Metaverse, and other technological developments are creating new opportunities, there are also challenges and fears among people. One of the biggest fears is the possibility of losing jobs, the need for new skills, or unexpected changes in job positions. How does this affect the Anglo-Latin economy and the world economy as a whole?

The different faces of the same reality

  • Artificial intelligence can improve people's quality of life if used responsibly. Governments and companies must establish ethical regulations to ensure that AI is used safely and fairly.

  • AI has the potential to improve efficiency and productivity in a wide variety of industries. However, companies must consider the possible impacts on employment and work in collaboration with workers to develop solutions that are beneficial for everyone.

  • AI can have unintentional biases that can perpetuate discrimination in society. It is important that AI developers consider diversity and inclusion when designing algorithms and machine learning models.

  • AI can have a significant impact on data privacy and security. Governments and companies must implement security measures to protect personal and confidential data.

  • AI can amplify economic inequality if not implemented properly. It is important for governments and companies to work together to ensure that AI is used fairly and benefits society as a whole.

  • AI can improve healthcare and medical research. Technology and healthcare experts must work together to develop solutions that are beneficial for patients and medical professionals.

  • AI can improve education and student training. Education professionals must work with AI developers to create solutions that are effective and equitable for all students.

  • AI can improve public safety and crime prevention. However, governments must ensure that technologies used for these purposes do not violate human rights or privacy.

  • AI can improve environmental sustainability if used properly. Governments and companies must work together to develop solutions that reduce environmental impact and promote sustainability.

  • AI can have a significant impact on politics and governance. Governments and citizens must work together to understand how AI is changing the world and to develop policies that protect society and promote general well-being.

AI has the potential to significantly improve people's lives and transform society as a whole. However, it is important for governments, companies, and citizens to work together to ensure that AI is used responsibly, fairly, and safely, and that it benefits society as a whole. What no one can deny is that it generates many changes and that there has been a low level of responsibility and projection of the impact it will produce. The impact is perhaps much more drastic than that of the industrial revolution.

So while we are fighting over right or left ideologies from over fifty years ago, a new great real threat TODAY is not being addressed globally. A supposed six-month brake is not enough, as AI advances much faster than people and systems can adapt. Denying this is serious. 

What should all society and all institutions do now?

  • It is important to recognize that these changes can generate minor psychophysical symptoms up to states of distress, stress spikes, and depressive states in people, especially if they are not prepared to adapt to them. Therefore, it is essential to start preparing now for the challenges that will come in the future.

  • People must recycle what they have learned, be more aware, discover who they are, enhance their abilities, and flexibilize their work profile. It is also necessary to consider whether reskilling is needed, that is, carrying out a deep professional recycling based on new requirements and skills.

  • Companies and organizations must work oriented towards collaborators. Reevaluating processes, developing well-being policies and strategies, conducting training, creating mixed teams combining with these new technologies are just some of the actions they can take to support the integration of these technologies into the workplace.

  • Furthermore, it is important for companies to acknowledge that technology is constantly evolving, and therefore, they need to be prepared to adapt and implement new solutions as they arise. This requires a culture of continuous learning and improvement, where employees are encouraged to acquire new skills and stay up-to-date with the latest technological advancements.

  • Another important aspect is to ensure that the use of technology does not negatively impact employee well-being. This can be achieved by promoting work-life balance, providing mental health support, and ensuring that employees have access to the resources and tools they need to perform their job efficiently and effectively.

In summary, the integration of technology in the workplace is inevitable, and companies must embrace this change by developing strategies and policies that support the well-being and development of their employees while maximizing the benefits of these new technologies.

Tu opinión enriquece este artículo:

El trofeo invisible pero invaluable que ganó Norris (lo que nadie te cuenta sobre ser campeón en la F1, hoy)

(Por Juan Maqueda en equipo con Mauricio, Martinez Bueno, Destefano y la comunidad Ristretter) Cuando Lando Norris levantó aquel trofeo de 5,5 kilogramos en Abu Dhabi, el mundo vio el clímax de una historia deportiva. Pero lo que realmente ocurrió ese día representa una lección magistral en branding personal, economía del entretenimiento y construcción de legado que Miami – epicentro del show business latinoamericano – debería estudiar con lupa microscópica.

(Tiempo de lectura de valor: 4 minutos)

Norris campeón mundial: ¿cómo queda el mapa global actualizado de pilotos y naciones que forjaron los 35 campeones de la F1?

(Por Juan Maqueda en equipo con Mauricio, Martinez Bueno, Destefano y la comunidad Ristretter) Detrás de cada campeón de Fórmula 1 hay dos banderas: la de su nacimiento y la de su equipo. Hoy, tras la consagración de Lando Norris, presentamos el análisis definitivo de las fuerzas geopolíticas y empresariales que dominan el deporte motor mundial.

(Tiempo de lectura de valor: 4 minutos)

Adidas despliega su arma secreta en Londres: el "Hybrid Hotel" (una muestra más de la era del ecosistema-crossing de expansión de categorías)

(Por Maurizio y Rodriguez Otero) Qué más necesitas ver para entender que todo lo que sabías de marketing y del “retorno” quedó absolutamente caduco. "Hybrid Hotel" No es un hotel. Es un manifiesto físico del regreso de la expansión de las experiencias y de categorías a niveles de universos de marca. 

(Tiempo de lectura de valor: 4 minutos)

Messi campeón con Inter Miami: “Estoy muy feliz" (la ciudad, todos los negocios, los medios, las marcas y anglolatina, también)

(Por Ortega desde el Chelsea Stadium, con Maqueda y Maurizio) Luego de la consagración de Inter Miami tras ganar 3-1 la final ante Vancouver Whitecaps en la MLS 2025, Lionel Messi habló con Apple TV y dejó una serie de declaraciones en las que repasó el camino del equipo, valoró el esfuerzo de la temporada y se emocionó al referirse al retiro de sus amigos Jordi Alba y Sergio Busquets.

(Tiempo de lectura de valor: 4 minutos)

La jugada maestra: cómo Louis Vuitton y Ana de Armas reescribieron las reglas del marketing deportivo global en Abu Dhabi

(Por Juan Maqueda en equipo con Maurizio, Martinez Bueno, Destefano y la comunidad Ristretter) No fue una casualidad. Fue un algoritmo de influencia ejecutado con precisión de cirugía nanométrica. Cuando Ana de Armas, con la elegancia de un felino y el magnetismo de una supernova, agitó la bandera a cuadros en el Gran Premio de Abu Dabi, no solo estaba marcando el final de una carrera.

(Tiempo de lectura de valor: 4 minutos)

¿El éxito total de la F1? ¿Qué nos enseña a todas las empresas y marcas hoy? (manual ágil aquí)

(Por M. Rodriguez Otero, Maqueda junto a M. Maurizio, Martinez Bueno, Destefano y la comunidad Ristretter) ¿Te preguntaste por qué algunas marcas están desarrollando mega acciones cruzadas de marketing y sólo ellas están logrando atrapar la mente y el corazón de sus consumidores? La respuesta está en algo que, en 2025, ya no es una opción: el crossing marketing, el head of cultura y las mega activaciones multisensoriales.

(Lectura ágil de alto valor estratégico: 4 minutos)