Miami: the sports capital, we tell you why it's the city defining sports growth in the United States.

The capital of sports growth

Formula One, Copa America, World Cup, Miami Open, Miami Heat, Miami Marathon, the Miami Marlins, the Miami Dolphins, Polo, Beach Polo, golf championships, yachting... Miami has become the capital of Anglo-Latino sports growth.

Miami is at the center of sports and commercial action in the United States. With world-class events, a thriving economy, and abundant investment opportunities, the city provides an ideal stage for those looking to prosper in the dynamic world of sports and business.

The arrival of Lionel Messi to the local team has generated unprecedented interest in Southeast Florida. The eyes of the world are on this region, especially among those seeking investment opportunities in various sectors. The city's demographic growth underscores the need to develop housing, storage facilities, and commercial spaces to cater to both tourists and permanent residents.

Miami will host three matches of the 2024 Copa America United States, including the showdown between Argentina and Peru, as well as the final match at Hard Rock Stadium, with a capacity for over 75,000 spectators. Additionally, the city will host the Club World Cup in 2025 and the World Cup in 2026, solidifying its reputation as a world-class sports destination.

"Events of this magnitude mobilize a wide range of industries and create diverse investment opportunities," says Esteban Morano, an Argentine and CEO of the investor-professional communication platform Thinkinworld.com. "From housing construction to the opening of franchises or gastronomic businesses, football fever in Miami is generating unprecedented interest among investors."

According to the latest ISG World report, over 1200 people arrive in Florida every day in search of a better quality of life and entertainment opportunities. Miami has become a top-tier cultural and sports destination, attracting both investors and residents looking for a dynamic and prosperous lifestyle.

Among the most prominent future projects is the "Miami Freedom Park," which will be Lionel Messi's second home. This 53-hectare complex will offer a wide range of recreational facilities and a stadium with a capacity for 25,000 spectators. With over 60% approval in the 2022 referendum, this project represents a milestone in the region's sports history.

But not only major investors are taking advantage of the city's sports boom; the influx of new residents from other states and tourists looking to experience a summer filled with football is driving demand for all kinds of services. In gastronomy, for example, investments reached $80 million annually in Miami. Regarding this, Morano adds that "those who come to the city to enjoy the Messi and Latin American football fever want to live the complete experience. Today, opening an Argentine food establishment, for example, is a strategy that can work very well."

In addition to the allure of the Copa America, Florida offers favorable tax regimes and a growing demand for temporary and permanent rental housing. Investing in real estate in Miami is a unique opportunity for those looking to capitalize on the city's continued growth and its reputation as a world-class sports destination.