The incredible tale of how soccer turned into football in Miami: the Messi and Beckham impact

(By Maqueda and Maurizio) Without the Perfect Trilogy, This Would Have Been Impossible. Miami: The ultimate Anglo-Latino crowd and ambiance in the U.S. Beckham: A brilliant mind and a group of determined entrepreneurs rewriting history and building a team like never before in the U.S. GOAT's Unique Magic: Coupled with a human charisma that astonishes and captures audiences across the Americas and beyond.

These elements converged to shatter all viewership records, garner brand adhesions, and reshape the history of soccer in the United States. From the most famous to all sorts of celebrities, even the most traditional Americans now find themselves thrilled with every pass, not just from Leo, but from a team composed of many Anglo-Latinos. And it's no coincidence that all of this unfolds in Miami, the capital of a new ethnic, cultural, social, and economic breed. The new Rome of this century.

Leo Transforms the Course in His Debut with Inter Miami

In a whirlwind of 30 days, Lionel Messi led Inter Miami to victory, solidifying his status as the most successful player in history with a staggering 44 titles. With his stunning goal, Inter Miami tied 1-1 against Nashville SC in the Leagues Cup final, sealing an epic win in a penalty shootout. And let's not forget Qatar, where goalkeeper Drake Callender channeled Dibu Martínez's spirit, saving two penalties and securing the club's first-ever title.

An Express, Extraordinary, Thrilling Journey from July to August

On July 21, Messi made his debut with a spectacular free-kick that sealed a 2-1 victory over Cruz Azul in the dying moments. It was the instant when the pink club turned the tables from being at the bottom of the MLS table to clinching their first trophy. David Beckham's vision transcended Hollywood scripts; it wasn't Thor, Black Panther, or Spiderman—it was Leo Messi who transformed Inter Miami into champions in a month. In this final, he fired the opening shot, a scorching strike to the upper corner, almost turning it into 2-1 against a formidable opponent. Messi's sparks ignited the penalty shootout, paving the way for an exhilarating 10-9 victory.

Messi's Special Victory No. 44

This 44th conquest for the Argentine maestro carries extraordinary significance. While incomparable to Qatar, where Leo realized his lifelong dream of delivering the World Cup to Argentina, it possesses its own unique charm. Afterward, there was a triumph in Ligue 1 with PSG, although Messi already had his bags packed. Now, he clinched a title in a city and a team of his choosing—a Miami embraced in flip-flops and Bermuda shorts. With this tranquility, he embarked on a journey of seven matches, trading sorrow for joy, surpassing Dani Alves's 43 trophies along the way.

Messi's Impact: Beyond Competition

He scored 10 goals, netted in every game, and delivered the kind of spectacle that Yankees adore. Is it a minor tournament? Undoubtedly. Even more so for the world's greatest player. Nevertheless, this event, featuring 47 teams from the MLS and Mexico's Liga MX, was Messi's playground—an opportunity to compete and conquer.

Messi's Role in the Transformation

His entry was transformative. His partner, Sergio Busquets, backed him up, as did Jordi Alba later on. He played a pivotal role in restoring Josef Martínez's confidence, propelling the 18-year-old prodigy Benjamín Cremaschi, and bestowing prominence upon Finnish talent Robert Taylor. With a goalkeeper who suffered the misfortune of an own goal but showcased brilliance in saves and penalties. All under the guidance of Tata Martino, who nurtured a style of play that suited Messi, creating the perfect stage for him to experience what Paris couldn't offer—applause instead of jeers. Now, rivals await a chance to snap a photo with him, just like the thousands of kids in Argentina parading the pink jersey—the jersey of the world champion. The one who plays 'fulbo' and has revolutionized soccer. A true winner.

Messi Triumphs! Inter Miami Triumphs in Penalties Against Nashville

LEO MESSI secured his inaugural title with his new club. Inter Miami claimed victory over Nashville in a penalty shootout, following a 1-1 draw in regular time.

Dramatic Penalties and Messi's Heroism

The penalty shootout was intense and thrilling. Messi converted his penalty kick. Randall Leal faltered twice, both in the initial set of five penalties.

Subsequently, Inter Miami's goalkeeper, Drake Callender, turned into a hero, not only converting his own penalty (the tenth for his team) but also immediately saving Elliot Panicco's shot.

Beforehand, during regular time, the greatest player in history opened the scoring with a stunning left-footed strike from outside the box in the 23rd minute.

However, Fabrice-Jean Picault equalized with a set-piece goal in the 57th minute.

Messi had another opportunity to score a second goal for Inter Miami, but this time the post denied him.

Thus came the penalties, and fate smiled upon Gerardo Martino's team, securing their first trophy.

Miami is joyful, Messi is joyful, the U.S. is joyful, Beckham is joyful—the world is a little happier because of this.

Thank you, Inter. Thank you, Messi. Thank you, team! Thank you, football!

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Super Bowl 2026: el gran espectáculo publicitario donde US$ 8 M son solo la entrada (y lo valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

El fenómeno del "Regreso de los Titanes +50 con multicompetencias" y su conexión con la sucesión Disney (Josh D'Amaro)

(Por Maqueda - Maurizio) La designación de Josh D'Amaro como nuevo CEO (y casi un Head of culture simultáneo) de Disney no es un hecho aislado. Se inscribe dentro de un movimiento global documentado por Infonegocios Miami en una serie de artículos que analizan el regreso de ejecutivos experimentados al liderazgo corporativo, con competencias de amplio espectro y enorme experiencia en lo “real”.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl 2026: la apuesta de US$ 1.760 M que redefinió el juego legal en EE.UU (y la economía del deporte)

(Por Taylor, colaboración Maurizio) La American Gaming Association (AGA) acaba de revelar una cifra que suena casi irreal: $1.760 millones en apuestas legales para el Super Bowl LX. No es solo un número; es el reflejo de una transformación radical en cómo América consume deporte, entretenimiento y riesgo calculado.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Josh D'Amaro y el nuevo paradigma de liderazgo corporativo en Disney (y en el mundo)

(Por Maurizio y Maqueda) D'Amaro es la reinvención de 100 años de narrativa corporativa (Casi un Head of culture - Ceo), donde el nuevo "Rey León" debe revivir la magia sin magia: con datos, diversidad, disrupción digital, un sistema de experiencias, cultura y creación de mundos que incluso es un desafío para Disney.

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Jurassic Park y el WiFi (Xfinity) "funciona" en el Super Bowl LIX: la nostalgia se convierte en el ecosistema phydigital más ambicioso de 2026

(Por Maqueda-Taylor-Maurizio) Hay un momento en la historia de la publicidad donde un spot deja de ser un spot. Donde un anuncio de 60 segundos se transforma en un organismo vivo que respira en calles, pantallas, algoritmos, conversaciones y emociones colectivas. 

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

NFL 2026: por qué el fútbol americano (el deporte y sus valores) importa más que nunca (y por qué el show de medio tiempo es lo de menos)

(Por Maqueda, Taylor, Ortega y Maurizio) En 2026, cuando el Super Bowl es también un fenómeno de entretenimiento global, conviene defender una idea simple y casi contracultural: lo más relevante del fútbol americano no es lo que pasa en el escenario del entretiempo, sino lo que pasa en el campo… y lo que ese campo ha enseñado durante más de un siglo sobre la cultura competitiva de Estados Unidos. 

Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Adrenalina y estrés: un cóctel peligroso (¿qué tipo de personalidad y qué tipo de organización fomentan este común flagelo?)

(Por la Dra. Sonia Abadi, una cocreación para la prestigiosa comunidad Beyond en colaboración con Infonegocios Miami) Creemos que la adrenalina es energía, excitación, motivación. En realidad, la adrenalina es la hormona de la lucha y, por lo tanto, una respuesta física ante situaciones que producen miedo. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)