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Franco Colapinto in Formula 1: Mercado Libre joins as sponsor of the Argentine driver (it was known three days ago in Miami, but we couldn't say it)

(Por Juan Maqueda from Hard Rock Stadium, alongside Cánepa and Maurizio) Mercado Libre, the e-commerce giant in Latin America, has taken a bold step by announcing its sponsorship of Argentine driver Franco Colapinto and the Williams Racing team for the remainder of the 2024 Formula 1 season.

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The internal details that won't be told anywhere else:

  1. The negotiations were swift (though they had been ongoing in anticipation), but it wasn’t simple, and there were many discussions for ML to become the sponsor.

  1. There was also significant management involvement, including Bizarrap in high circles, especially with F1, to ensure Colapinto has a greater number of sponsors than usual to meet the necessary funding for the nine races.

  1. Maria Catarieu, Gaston Parisier, Bizarrap, and all of Globant were great collaborators to ensure F1, Colapinto, and ML become a brand powerhouse impacting all of Latin America.

  1. McDonald's major bet in Latin America now has its best boost, as the entry of Colapinto and Mercado Libre gives enormous energy to the sport across the region.