The internal details that won't be told anywhere else:
- The negotiations were swift (though they had been ongoing in anticipation), but it wasn’t simple, and there were many discussions for ML to become the sponsor.
- There was also significant management involvement, including Bizarrap in high circles, especially with F1, to ensure Colapinto has a greater number of sponsors than usual to meet the necessary funding for the nine races.
- Maria Catarieu, Gaston Parisier, Bizarrap, and all of Globant were great collaborators to ensure F1, Colapinto, and ML become a brand powerhouse impacting all of Latin America.
- McDonald's major bet in Latin America now has its best boost, as the entry of Colapinto and Mercado Libre gives enormous energy to the sport across the region.