Miami roars with Messi's goal in China. How many jerseys will Adidas sell worldwide thanks to Messi?

(By Marcelo Maurizio) Just a few weeks before confirming his arrival in the MLS in the United States to play for Inter Miami, after two tumultuous years at Paris Saint-Germain, the Rosario native achieved a victory with the Argentine national team in China against Australia, celebrated not only in Miami but also in Argentina and China. The Messi mania in Messiami is already insane.

And to make it even better, Messi scores a fantastic goal and sets a new record for the fastest goal of his football career. This has a direct impact on Miami and China.

Enzo Fernández recovers the ball and passes it to the captain, who, with a powerful left-footed strike from the edge of the box, scores the opening goal, making it 1-0.

The world celebrates, global TV is ecstatic, and Adidas even more so! 900 million viewers in China are following this match, with Miami glued to their TV screens, and the same goes for fans all around the world who are enjoying the Messi mania (the love for a humble, talented, and generous leader). Cheers, shouts, chants, an intense noise in China, as if it were Buenos Aires. At the Workers Stadium in Beijing, the Chinese crowd enthusiastically witnesses the presence of the Argentine national team, all wearing the Adidas jersey of the Argentine team. Lionel Messi only took a minute and a half to gift them a sensational goal in the friendly match against Australia, setting a new personal record for the fastest goal of his career.

But what everyone is wondering is how many jerseys will Adidas sell worldwide thanks to Messi?

Take a look at this detailed report that we managed to obtain (sotto voce) from Miami, after a series of articles about Adidas' masterful move to sponsor Messi and the Argentine national team in the World Cup in Qatar:

World Cup: Nike vs Adidas ¿quién se llevará la copa ante más de 5.000 MM de espectadores?

Now, is there a consolidated global number of how many original Argentina jerseys Adidas has sold since the last World Cup?

The German brand is highly secretive, and the calculations are very difficult. However, we can affirm that the jersey with the three stars is constantly in demand, even in Argentina, and its value ranges from $110 USD (at the official exchange rate in Argentina) to $150 USD in Arab countries where it is highly valued.

The numbers are unimaginable. Even before the World Cup final, Argentina had already surpassed the record of 2.3 million original jerseys sold (approved before the final), and this number has multiplied exponentially worldwide in recent months.

But Argentina, Messi, and Adidas are a special phenomenon. They inspire passion worldwide, no matter where you are... and in Miami, it is already a super passion.

A goal that reverberated throughout Miami I. Leo's 103rd goal in the Albiceleste jersey comes after just 81 seconds into the game: yes, it only took 81 seconds for the man with the number 10 on his back to achieve another milestone in his illustrious career. Until June 15, 2023, Leo's personal best was the 127 seconds he scored in a Champions League match between Barcelona and Chelsea in 2018. With the national team, his previous fastest goal was against Nigeria in 2014. How long did it take him almost a decade ago? Two minutes and 26 seconds.

Messi arrives in Miami at his best moment. In total, Messi has scored five goals within the first three minutes of a match in his career. The first one came nearly

Tu opinión enriquece este artículo:

Coca-Cola Argentina lanza “conferencia” (selección), un spot que recupera toda la magia e impacto de la publicidad

(Por Maurizio-Rodriguez Otero) ¿Por qué " Conferencia" no es solo un comercial?. Es una declaración de identidad nacional que reescribe las reglas de la publicidad moderna. La publicidad tradicional obviamente no murió ¿Pero estamos olvidando cómo hacerla? ¿Por qué la mayoría de las empresas se equivocaron en dejar de hacerla y tienen que volver a aprender?

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

F1 2026: lo que te adelantamos, se confirmó (Bahréin y Arabia Saudita han sido cancelados)

(Por Maqueda-Maurizio) La bomba que sacudió al paddock global. El mundo de la Fórmula 1 amaneció este jueves con una noticia que nadie en el paddock quería escuchar, pero que todos, en el fondo, intuían: los Grandes Premios de Bahréin y Arabia Saudita han sido cancelados definitivamente de la temporada 2026. 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El ritual como activo de marca: lo que Harvard no enseña en el MBA (y Corona sí)

(Por Maqueda-Maurizio) Aquí está el insight más profundo de esta campaña —y el que menos se está discutiendo en los análisis convencionales: El ritual de la lima no es un accidente de mercado. Es el activo competitivo más valioso que Corona posee. Y es el único que ningún competidor puede comprar, copiar ni patentar.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)