Estela founded her own consulting firm, Manah, over five years ago in Argentina, Paraguay, and Miami. She has been a recognized figure in the marketing and advertising industry for over 15 years, having worked with clients such as the Argentine National Tourism Secretary, Despegar, Coca-Cola, Toyota, and more while working for advertising agencies and media companies in Argentina. Her experience with Grupo Clarín and Infobae has allowed her to gain a deep understanding of media, enabling her to create an innovative method to position Manah with Miami's leading media companies and make it a reference consultancy.
Estela believes that the role of communication channels is crucial in spreading the word and positioning entrepreneurs, generating an impact not only on the audience but also on society as a whole. She emphasizes that marketing is not just about digital marketing strategies but also about a more comprehensive marketing plan.
Estela's Mindful Marketing approach is based on solidarity, care for the environment, and taking collective satisfaction into account, as well as positive values such as conscious consumption, solidarity, and empathy. Her approach centers on the customer and focuses on responsible and sustainable marketing that is in line with the company's values and ethos.
Manah, under Estela's leadership, has become a reference consultancy for entrepreneurs in Miami and Latin America, helping them achieve their desired goals with her communication strategies.
-Estela, please tell us about your vision on the market, media, as well as the most common problems faced by entrepreneurs and companies.
-"Today it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy."
Estela's strategy focuses on Mindful Marketing, a distinctive method that not only seeks to position entrepreneurs but also does so in a responsible and sustainable way with the planet.
-"The main characteristics of our method are based on solidarity and environmental care, from the design of packaging to the planning of an integral marketing strategy."
In the market, both in Latam and Miami, there is clearly a gross underinvestment in the media mix and underinvestment in time, equipment, and resources for marketing and development. But the root of the problem is the misconception that marketing is the same as digital marketing, for example, when in reality it is much more than the strategy of a digital channel, important but not exclusive to a much broader planning and sense than just a channel.
This clear vision shared by many consultants and agencies today is what allows Estela to generate a culture of logic, sustainability, and a consistent marketing effort.
Therefore, she shares with us the main axes of this innovative trend:
The customer as the epicenter
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Strategies are based on seeking collective satisfaction through actions that are in line with the company's values.
Business based on Sustainability
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The awareness of companies has resulted in them being committed to sustainable actions and practices, thus assuming social responsibility.
Positive Values
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Companies develop their plans based on values focused on conscious consumption, solidarity, and empathy, thus achieving a relationship of trust with the consumer.
In some way, we have to get out of the very illogical logic that everything can be solved quickly, at a very low cost, with an Instagram post, or a YouTube video. That is a constructed false truth that no longer has sustainability.
Marketing is doing everything necessary (internally and externally) for customers to choose us.
Today, Manah, led by Estela Rotmistrovsky, is positioned throughout Florida, reaching more and more Hispanic entrepreneurs in the United States and boosting them with communication strategies to achieve their desired goals.
For more information, you can contact her through:
Social Network: @estelyrot
Email: estelarotmistrovsky@gmail.com
Website: www.estelarotmistrovsky.com
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