It's no secret that nowadays many people are making a living from generating content on social media. This has become an aspirational job for an entire new generation, as you no longer need to depend on traditional television. With a simple device, you can communicate, inform, and entertain millions of people, sometimes without even leaving your home.
Based on my experience, I want to share with you a little bit about the process of starting from scratch and turning being a content creator into a successful business.
Choose your niche and target audience:
First and foremost, it's essential to decide on the type of content you want to create and identify your target audience. Trying to cover everything and diversify your audience is not effective because when you post something, the algorithm won't know which audience to show it to. So, focus on a specific niche and tailor your content accordingly.
Consistency and patience:
Consistency and patience are key. You need to enjoy the process and do it out of love and passion. Try to upload content regularly; ideally, you should post every day in the beginning. But if that's not feasible for you, create a content calendar and stick to specific days and times. Let your followers know when to expect new content, so they stay informed and engaged.
The importance of how you convey information:
No matter if your content is funny, educational, or curious, what truly matters is how you deliver it. Sometimes, the emphasis you put on telling a story is more important than the video's quality itself. You can have the best camera in the world, but if you're not conveying anything meaningful, it won't make a difference. One advice I always give is to read extensively about your topic. If it's humor, dive into humor-related literature, learn about comedians, consume a lot of humor material, etc. In my case, as a travel content creator, I'm always researching and reading about the places I visit. It helps me stay informed, avoid misinformation, and also inspires me to keep generating content.
Overcome your fears and don't worry about criticism:
Don't hold back! Forget about what others might think or feel embarrassed about. These self-imposed limitations can become barriers to sharing content on social media, especially in the beginning. Trust in your abilities, do what you love, and if it makes you happy, just go for it. There will always be someone who criticizes, but most of the time, those people secretly wish they were doing what you're doing. It's challenging to step out of your comfort zone; we've all been there. But believe me, once you do, your life and perspective will change forever.