Cooperation and internationalization, "unamiit" is tackling these two challenges with great human intelligence

(By Marcelo Maurizio and Juan Maqueda) Cooperative actions between startups are commonly known as "strategic alliances" or "business collaborations." But to be brutally honest, the major challenge in implementing these lies in internal organization, agenda management, handling egos, and truly having an open mindset for dialogue and vision. Let us tell you about unamiit and how it is excelling and differentiating itself to achieve great results.

Executing a comprehensive alliance and joining forces is truly a winning strategy. It requires the development of strong human competencies, soft skills, and a great inclination for co-creation. It involves knowing how to listen, how to converse, and above all, not being "closed-minded."

When you sit down to listen to unamiit's members, you are filled with hope and motivation. You literally see five owners who have come together for a common cause that synergizes and empowers them, and who genuinely work as a team.

So one might think... shouldn't it always be like this? What would happen if there were more cooperation in the advertising industry to internationalize services (especially in independent agencies)? And in the logistics service industry or in the craft beer and gin production industry, or even in every industry, for that matter?

 

unamiit, a brilliant name:

It emerged from the phrase "hacemos una meet" (we have a meet), during the pandemic, as a quest to join forces to grow and be present in international markets every day. It's a name that says it all and is the perfect synthesis of cooperation among the following companies:

  • Fuzzy Fish

  • Extrados

  • Darworft

  • IThreex Global

  • Ayi group

 

 

These companies synergistically provide the following services with excellence:

  • Digital transformation

  • Data analytics services

  • Internet of things (IoT) development

  • Artificial intelligence and big data

  • System integration

  • Blockchain

  • Cloud native

  • Mobile app development

  • Machine learning

Why is the case of unamiit so valuable?

For startups, SMEs, small producers, and small tech companies to make a significant leap in their development, the strategy of alliances and cooperation is an extremely intelligent way to accelerate growth, but in a comprehensive manner, not just limited to tech development. The truth is that this breadth and solidity of cooperation are rarely executed. Often, it remains merely formal, with few cases of comprehensive, creative, and cooperative work.

Yes, we know that there are meetings, networking events, and collaborations, but truly being COCREATORS in cooperation, like the group of Argentinean tech companies in unamiit, is indeed rare in the world.

United for excellence, expansion, and internationalization:

unamiit, one for all and all for one. The pursuit of genuine alliances:

Alliances are agreements between two or more emerging companies with the goal of leveraging each other's strengths and resources to achieve mutual benefits. Through these alliances, startups can strengthen their position in the market, enhance their brand, share knowledge and expertise, access new markets and customers, and achieve faster and sustainable growth.

unamiit is an example of intelligent management. Startups increasingly need to seek international markets. For them, comprehensive marketing (not just digital), customer service logistics, scalability, and customized product development are crucial. The combination of services (cross) is also vital. That's why unamiit's cooperative strategy is so smart. Here's a phrase, a summary that demonstrates their product vision:

"For the retail industry, we have expanded a line of plug and play products based on AI for e-commerce."

You can find more here.

To bring together five talented leaders and companies and have them truly work side by side, there must be something truly remarkable, a sense of humility, and an understanding that together is better.

Five is the magic number:

We spoke with their key representatives in Miami, at the prestigious Emerge fair, and they told us about the importance of this almost ideal number for conducting such alliances. When it comes to successful strategic alliances in the tech and Latin American business sectors, there are several notable examples:

  • Rappi and Grupo Aval: Rappi, a Colombian delivery startup, partnered with Grupo Aval, one of the leading financial groups in Latin America. This alliance allowed Rappi to offer financial services to its users, such as loans and credit cards, expanding their offerings and capturing a wider market segment.

  • Nubank and Tencent: Nubank, a Brazilian fintech company, joined forces with Tencent, one of China's largest technology companies. This collaboration enabled Nubank to benefit from Tencent's experience and resources to expand its presence in the Latin American market and provide innovative financial services to its customers.

  • Mercado Libre and PayPal: Mercado Libre, the leading e-commerce company in Latin America, partnered with PayPal, a renowned online payment platform. This alliance allowed Mercado Libre users to access PayPal's services, expanding payment options and enhancing the online shopping experience. Today, Mercado Libre has undergone significant development of its own.

Tomorrow, in Infonegocios Miami, we will continue telling you more about unamiit and the startups that aim to expand their markets, using Miami as a bridge that connects them with the English-speaking Latin market and projects them onto the world stage.

Tu opinión enriquece este artículo:

Errores históricos del Product Placement: lo que Stranger Things Evitó con maestría y te enseña para que lo apliques en todo contenido

(Por Maqueda-Maurizio) En 'Stranger Things', (como en Top Gun, por ejemplo) los personajes nunca describen productos. Steve no dice "Scoops Ahoy usa solo ingredientes premium para crear experiencias de helado inolvidables". Simplemente sirve helado, se queja del uniforme, flirtea con clientas. La marca existe en background, no en foreground conversacional.

(Tiempo de lectura de valor: 4 minutos)

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

'Stranger Things': 100 marcas dentro de su contenido: catálogo de una época que retorna (80-90´ is back + on line + ai)

(Por Maqueda-Maurizio) La aparición de 100 marcas en 45 categorías en temporada 3 de 'Stranger Things' inicialmente generó críticas, pero no fue menor en la 4, y claro, tampoco lo será en la 5, por que la realidad es que históricamente siempre grandes secuelas como Transformers, James Bond, Tom Gun, Avengers, y casi todo el cine exitoso, además de los clips musicales, el gaming, los deportes, el espectáculo y hasta la política), está solventado y potenciando por el product placement.

(Tiempo de lectura de valor: 4 minutos)

Bocelli y el arte diplomático: cuando la música clásica redefine el soft power en la geopolítica anglolatina

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de Infonegocios) Por qué es tan importante esta condecoración para toda Anglolatina. Una condecoración que trasciende lo simbólico y reposiciona a Argentina en el mapa cultural global, pero que marca una línea de excelencia y de cultura, literalmente borrada por décadas en todo el continente.


(Tiempo de lectura de valor: 4 minutos)

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)