Josefina Pieres (film and theater director): Latin art in Miami

(By Gisela Di Fabio / from Miami) In our section sponsored by the AACC and the Federation Binational Chambers Of Commerce, we present Latin women entrepreneurs in the USA and in Florida. Today we have the pleasure of talking with Josefina Pieres, who is an enormous entrepreneur, culture creator and art developer in the city of racial fusions. Josefina is a film and theater director based in Miami, originally from Buenos Aires. She trained as an actress and developed her career in direction.

Image description

Could you introduce yourself and tell us how you came to Miami?

My name is Josefina Pieres, I was born in Argentina and I live in Miami. I am a film and theater director and I arrived in Miami two years ago with my husband and son, without long-term plans, just to get to know the place and see what possibilities there were. A family of three, with two suitcases and a carry-on, and with that we built everything that we are today in this new country. Joaquín, my husband, always says, "To soar high, you have to travel light." A few weeks after arriving, we realized that we had to bet on this and I was fortunate to be able to apply for the talent visa. Two years later, here we are. I find myself working in this city, with a team I trust, with a network of contacts, with affections that I can call family, and projecting a future of constant personal and professional growth.

How and when did you find your calling?

I started studying musical comedy at the age of 11 and discovered my vocation for telling stories and creating characters. When I finished high school, I was already a developing actress but had a very strong desire to pursue a university career. That's how I started (and finished) the film, Image and Sound Design degree at UBA. As I progressed in my career, both at university and professionally, I fell more and more in love with the creative process behind the camera. Little by little, I became a director of advertising, music videos, and theater. I didn't discover my vocation overnight, in fact it's dynamic, and it feeds on what I learn, evolve, and explore. I materialized it by listening to my desire, following my instinct, and my profession. That's how it's built and will continue to be built. I understand my vocation as the compass that guides my actions, and according to my actions, I get results. Those achievements are what motivate me. I believe that as artists, we have the responsibility to transform and make others feel something. Being an actor is an act of detachment from the ego, because if we manifest ourselves from the ego, we act for ourselves, and not in function of the story we are telling. The result we want to achieve is to make others feel, and for that we have to tell the truth. From that feeling we generate, my purpose arises, the ultimate dream of my inner 11-year-old girl, "to transform the world." As a director, I am passionate about guiding the actor in the path of making the audience feel and transform from a truth that is detached from the ego. That is also my responsibility when directing, to direct with truth and not from the ego.

"How was the development and expansion of your practice?

Throughout 2021, I worked for a producer. The following year, with more experience and stability, my husband and I opened a company called Imwitheband LLC. It is a consulting, development, and production company for cultural shows and events. Throughout 2022, I had the opportunity to form my own team and traveled extensively throughout Latin America filming advertisements. I was given a residency at the Koubek Center of Miami Dade College to build a theater and technology company for young people in the long term. I am constantly expanding and developing. Currently, I continue to work in partnership with my husband and am a co-founder of Simbios Art Corp, a non-profit organization based in Miami dedicated to theater and film. We produce, connect, teach, and build community to encourage the growth of talent in southern Florida.

How was the landing of your company in Miami?

It is challenging to land in a new city, in a new country. The reality is that at first, it was difficult for me to find the cultural circuit in Miami, that place where I could move freely. I knew very few people in the industry and had to gradually make myself known from scratch. The reality is that I had a very warm reception, and they opened doors for me quite quickly.

What strategies worked for you?

Being stubborn! Having a very clear idea of what I want to do and seeking to do it despite how complex it may seem. Connecting with people, chatting, sharing enthusiasm for art, and keeping my eyes open because you never know who you have next to you. I discovered that in this city, it is very important to share the search that each one has because there are many people with similar searches in places you would never imagine. From the Uber driver to social gatherings. I understood that we are in a country where everything is possible. Everything! When I share a desire, a dream, a project, no matter how crazy it may seem, it becomes a possible project to develop, and most likely, someone will appear who is interested in accompanying the development process. In Argentina, I am very used to having a very strong collaboration circle that accompanies me in all the craziness, but they are craziness. Resources are so limited that many ideas remain just that, unrealizable ideas. Here, if you set your mind to it, resources are there, or they appear, and if you really want something with determination, you will achieve it.

How was the journey and what challenges did you have to overcome to achieve it?

The journey is always very personal. I focused a lot on work and after 4 months, I realized that I didn't have a friend to have a mate with on an ordinary day. That's when I understood what it means to build and grow new friendships. In terms of work, I met people who helped me a lot, but also learned lessons that I won't repeat. Building a network of trust, the team you rely on, is the most difficult thing to do. That was and still is a very big challenge. Today, I can say that I have a solid team that I trust, but it is still being built. The challenges are on all fronts, at work, in friendships, and in raising a child. I don't characterize myself as overly dramatic, I like to flow and enjoy, I think that helped me and still helps me to go through this process. Trying to make it as practical and easy as possible, but without losing focus on where I really need to put a lot of effort. Getting the best school for my son, hugging and being able to cry with a friend, and holding hands with that person who has a creative and aesthetic vision like mine to continue transforming the world.

What sets you apart from other people who lead?

As a director, my great differential is that I am an actress. I work and direct from emotionality, from passion and technique for deconstructing characters with simplicity. In addition, I have a very leadership-oriented personality, as well as a set of skills that I have developed that allow me to lead any team that I work with in each project.

What would you like to share with our readers about your current projects? What are you focusing on now?

I am very focused on developing the cultural community in Miami. With every project I undertake, I promote art and culture as fundamental resources that this city needs for its development and impact on the rest of the region. Art is a fundamental piece in the economy of a city with Miami's tourism, and that is what we have to make grow. With Simbios, we are currently showing "Asi de simple" and already in pre-production of the next projects.

On my own, I am developing Newen Theatre, a company of young people and technology for which I was given a residency for its development at the Koubek Center of Miami Dade College. Additionally, I am writing a fiction project to film in the city and directing advertising and music videos.

I invite everyone to see the play "Así de simple" at Sandrell Rivers Theatre - April 21 and 22 at 8 PM - Tickets are $35. I leave the link for tickets: https://tickets.ftfshows.com/TheatreManager/1/login?event=956

I also invite young artists, between 16 and 22 years old, to participate in the open and free workshop for the creation of Newen Theatre - April 29 from 11 AM to 2 PM. I leave the form to complete below: https://forms.gle/nrqjAH93o1Jn8ntv8

What message would you like to leave our readers with?

The most important thing is to enjoy what we have. Move forward with gratitude and joy. Always be your best version. I loved it! And finally, from your professional perspective, how do you see Miami in the future?

Miami is becoming much more than a city of beaches, shopping, and parties. That's why this is a key moment for all of us who work in culture to come together so that the level and quality of artistic projects can match the economic power that this city is becoming. Miami is already a fundamental hub in the region, and it will continue to consolidate itself more and more.

Beautiful! I recommend the show, it's a great plan to go with friends, a partner, or by yourself! Jose, where can we find you and how can we contact you?

Website: josefinapieres.com

IG: @josefinapieres

Tu opinión enriquece este artículo:

Disney Se Afasta da Agenda 'Woke': O Que a Mídia Não Está Contando Sobre Seu Retorno às Raízes do Entretenimento

(Por Taylor e Maqueda) Em uma reviravolta surpreendente e estratégica, o CEO da Disney, Bob Iger, anunciou que a empresa irá redirecionar seu foco de volta ao entretenimento, distanciando-se das agendas políticas e sociais que têm polarizado seu público. Este anúncio ressoa não apenas na indústria do entretenimento, mas também reflete o complexo cenário social e político nos Estados Unidos. O que a mídia não está revelando sobre esse retorno às raízes do entretenimento da Disney? Em um ambiente onde as divisões culturais são cada vez mais evidentes, a decisão da Disney de priorizar o entretenimento em detrimento da política pode ser uma tentativa de reconquistar a confiança de um público cansado de controvérsias.

La FDA prohíbe el colorante rojo No. 3: un cambio radical en la industria alimentaria de Florida y de USA (¿qué impacto tendrá en LatAm?)

(Por Vera y Maurizio) En un giro que marca un hito en la seguridad alimentaria, la Administración de Alimentos y Medicamentos (FDA, por sus siglas en inglés) ha decidido prohibir el uso del colorante sintético Rojo No. 3, conocido por su vibrante tonalidad roja en bebidas y golosinas. Esta decisión, motivada por evidencias que sugieren un vínculo entre este aditivo y el cáncer en animales, resuena con fuerza en un momento donde la salud pública se erige como una prioridad indiscutible. En este artículo, exploraremos la relevancia de esta prohibición, sus implicaciones y cómo afecta tanto a los consumidores como a la industria alimentaria, no solo de USA, sino de todo Latam.

Auge mundial de las Criptomonedas: ¿Por qué XRP, Bitcoin y Ethereum están en Ascenso? (tras el nombramiento de Reynolds en el Reino Unido, y la influencia Trump)

(Por Taylor, con la colaboración de Kiu y Velo) En un mundo financiero en constante transformación, el auge de las criptomonedas ha capturado la atención de inversores y analistas por igual. Las recientes tendencias positivas observadas en Bitcoin, Ethereum y XRP no son mera casualidad, sino el resultado de desarrollos fundamentales que están moldeando el paisaje cripto. La reciente designación de Emma Reynolds como nueva Secretaria Económica para activos digitales en el Reino Unido ha generado un renovado optimismo en el sector. “La regulación adecuada podría ser el catalizador que impulse aún más el crecimiento de las criptomonedas”, aseguran los expertos.

Disney deja la Agenda 'Woke' (¿qué no te dicen los medios sobre su regreso a sus raíces del entretenimiento?)

(Por Taylor y Maqueda) En un giro sorprendente y estratégico, el CEO de Disney, Bob Iger, ha declarado que la compañía cambiará su enfoque hacia el entretenimiento, alejándose de las agendas políticas y sociales que han polarizado a su audiencia. Este anuncio no sólo resuena en el mundo del entretenimiento, sino que también refleja un contexto social y político complejo en Estados Unidos. ¿Qué no te dicen los medios sobre su regreso a sus raíces del entretenimiento? En un entorno donde las divisiones culturales son cada vez más marcadas, la decisión de Disney de priorizar el entretenimiento sobre la política podría ser el intento de recuperar la confianza de un público que se siente desgastado por las controversias.

Donald Trump asume este lunes 20 de enero: 5 claves de su histórica toma de posesión

(Por Molina, Taylor y Maurizio) El mundo contiene la respiración mientras se prepara para presenciar un evento sin precedentes en la historia política de los Estados Unidos. Donald Trump, el magnate inmobiliario convertido en político, está a punto de protagonizar un regreso triunfal a la Casa Blanca que desafía todas las predicciones y reescribe las reglas del juego político. Este lunes 20 de enero de 2025, Trump no solo asumirá su segundo mandato como el 47º presidente de los Estados Unidos, sino que también marcará un hito al convertirse en el primer mandatario en ocupar el Despacho Oval tras haber sido condenado por un delito penal. ¿Estamos ante el inicio de una nueva era en la política estadounidense o el preludio de una sincronía perfecta? 

Los 10 libros que debes leer en 2025 si eres líder, emprendedor o amante de los negocios

(Por Maqueda, Maurizio y Rotmistrovsky) No es tiempo para decir que no hay tiempo. A medida que nos adentramos en 2025, el panorama del marketing y la gestión de marcas se enfrenta a desafíos y oportunidades sin precedentes. La necesidad de una conexión auténtica con los consumidores, la creación de experiencias memorables y la adaptación a un entorno en constante cambio son fundamentales para el éxito. En este contexto, una lectura estratégica puede ser clave para redefinir tu enfoque y potenciar tu marca. Estos libros ofrecen una guía invaluable para que gerentes de marketing, empresarios y dueños de marcas transformen su perspectiva y se adapten a un futuro donde la experiencia y la cultura de marca son más cruciales que nunca. ¡No dejes pasar la oportunidad de enriquecer tu conocimiento y llevar tu marca al siguiente nivel en 2025! 

El boom de las cafeterías de experiencia en Miami (descubre las 12 más cool)

(Por Vera  y Maurizio) Miami, un vibrante centro cultural y turístico, ha evolucionado en los últimos años como un verdadero paraíso para los amantes del café. La fusión de la cultura latina, la innovación culinaria y la pasión por el café han llevado a la ciudad a ser reconocida internacionalmente por su oferta cafetera. En este artículo, exploraremos las razones por las que Miami se ha convertido en un epicentro de experiencias cafeteras, destacando no solo los sabores y aromas de sus cafés, sino también el ambiente, la creatividad y el espíritu empresarial que las rodean. ¡Acompáñanos en este viaje sensorial!

Javier Milei: un héroe del compromiso internacional recibirá el Genesis Prize 2025 (el Nobel de Israel)

(Por Maurizio y Molina) En un mundo en constante cambio y polarización, el liderazgo político que se manifiesta a favor de valores universales se vuelve crucial. En este contexto, Javier Milei, presidente de Argentina, ha capturado la atención internacional al ser galardonado con el Genesis Prize 2025, conocido como el "Premio Nobel Judío". Este reconocimiento no solo resalta su compromiso con Israel, sino que también pone en relieve su defensa de la libertad y la democracia en tiempos críticos. La decisión del comité de selección subraya la relevancia de sus acciones en un panorama global donde la verdad y la justicia a menudo son eclipsadas.

Jeff Bezos, proyección 2025: ¿Qué no va a cambiar en 10 años? (en la era de la transformación y AI: 7 ejes inmutables)

(Por Maurizio, con la colaboración de Taylor) En un mundo donde la corriente del cambio es incesante y la tecnología avanza a un ritmo vertiginoso, la figura de Jeff Bezos resplandece como un faro de sabiduría empresarial. Fundador de Amazon y arquitecto de una de las transformaciones comerciales más significativas de nuestro tiempo, Bezos se atreve a plantear una pregunta que, aunque simple, es de una profundidad abrumadora: “¿Qué no va a cambiar?”. Esta interrogante se convierte en una herramienta poderosa para aquellos que buscan navegar por la tempestad de la innovación sin perder el rumbo.

La impactante Exposición Nova, nuevamente en Miami: un homenaje a la esperanza y la resiliencia tras la masacre en Israel

(Por Maqueda y Vera) En un mundo donde la música generalmente simboliza alegría, paz y unidad, la tragedia puede golpear de maneras inimaginables. La Exposición Nova en North Miami surge como un recordatorio conmovedor de la brutal masacre que tuvo lugar en el Festival de Música Nova el 7 de octubre. Este evento, que se convirtió en la mayor masacre en la historia de la música, no solo nos confronta con la brutalidad del terrorismo, sino que también resalta la resistencia del espíritu humano. Esta instalación invita a los visitantes a un viaje emocional que entrelaza dolor y esperanza, ofreciendo un espacio sagrado para recordar a las víctimas y honrar a los sobrevivientes.