Conservatives and liberals are equally likely to fund local causes, but liberals are more apt to also donate to national and global groups – new research

The big idea

Conservatives were less generous overall than liberals during an experiment in which people could give some money to COVID-19 relief charities. Conservative participants also overwhelmingly preferred to use this opportunity to give to local charities rather than national ones, even if they expressed more nationalistic sentiments than liberals.

These are the main findings of a study we recently published in Political Psychology, an academic journal. Our research group also included Marilynn Brewer, Orgul Ozturk, Adriana Pinate and Giulia Urso.

We conducted an online experiment with 932 U.S. and 723 Italian residents in 2020. We gave US$5 to the Americans and 4 euros to the Italians – amounts that were roughly equivalent in value at the time of the study. They could keep that money or allocate all or part of this small sum to one of three charities. One was active at the local level – a U.S. state or an Italian region. The other two were national and global causes. The charities’ names were not specified. Participants wishing to give the money away had to first choose one charity and then decide how much to give.

After deciding how much they wanted to donate and which kind of group their gifts would fund, participants completed a survey regarding their ideological orientation and the degree to which they identified with the local, national and global community.

Overall, conservatives donated 31% of their $5 or 4 euros. Liberals gave away 48%.

Conservatives and liberals alike preferred to support local charities, and the amounts they donated were roughly the same: 22% of the money they could keep or give away for conservatives and 21% for liberals. The other donations differed. Liberals gave 14% to national and 13% to global charities. Conservatives gave 6% to national and 2% to global charities.

This pattern surprised us because 45% of conservatives, as opposed to 18% of liberals, stated they most closely identify as Americans or Italians rather than identifying more with their state or region across the three groups. We were also intrigued to see 39% of liberals saying they identified the most as members of the global community. Only 8% of conservatives said they felt that way.

About 1 in 5 of the participants identified as moderates. Fittingly, the way they chose to donate or keep the money they received during the experiment fell between how liberals and conservatives responded.

Why it matters

Other researchers have studied generosity by letting people choose between donating to national or foreign causes. But those are not the only options available or the only kinds of geographic allegiances people have.

Understanding how liberals and conservatives tend to give to charity is important because of the growth of political polarization, which has the potential to hinder collective action.

Our finding that both conservatives and liberals may prefer helping others at the local level could be relevant in terms of how to best respond to collective crises like pandemics and climate change.

What other research is being done

A large-scale study conducted in 42 countries prior to our own also found that conservatives tend to be less generous than liberals.

However, the researchers who conducted that earlier study didn’t assess preferences for giving to local groups.

Previously we examined data collected at the same time to see whether exposure to the COVID-19 pandemic was tied to greater generosity. We found that it was.

What still isn’t known

People may behave differently in experiments like this and in real life.

Some researchers have found that study participants tend to display more generosity than they otherwise would. Yet substantial evidence points to significant correlation.

And while our U.S. and Italian results were remarkably similar, we cannot be sure that they would necessarily be the same everywhere else.

Gianluca Grimalda, Researcher of Experimental Economics, Kiel Institute for the World Economy and Nancy R. Buchan, Associate Professor of International Business, University of South Carolina

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Conversation

Tu opinión enriquece este artículo:

Superstar 2.0: Adidas Originals reescribe la cultura streetwear con una hiper campaña global que trasciende el fútbol (Miami queda fascinada)

(Por Maurizio y Maqueda) Campaña cinematográfica dirigida por Thibaut Grevet y protagonizada por figuras globales de música, moda y deporte: Samuel L. Jackson (narrador), Kendall Jenner, Jennie de BLACKPINK, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones y Olivia Dean.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El mundo analiza el “algoritmo Messi”: cómo Inter Miami convirtió un 0-2 en un éxito en todo sentido (el verdadero negocio es la remontada)

(Por Ortega - desde Orlando -, con Maurizio) En la MLS 2026, ganar un clásico no es solo sumar tres puntos: es dominar la conversación. Y eso fue exactamente lo que hizo Inter Miami en Orlando: pasó de un 0-2 en media hora a un 4-2 que reescribe el Clásico de Florida y, sobre todo, deja una señal estratégica para toda la liga

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

La mansión del futuro: te mostramos de forma exclusiva el interior de la nueva residencia de Zuckerberg y Chan en Miami

(Por Taylor, con la colaboración de Vera y Maurizio) Te mostramos el diseño más rupturista y fusión que hayas visto. La reciente adquisición de Mark Zuckerberg y Priscilla Chan de una mansión en construcción en Indian Creek Island ha puesto a todos los ojos sobre el mercado inmobiliario de lujo en Miami. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

F1 2026: el laboratorio estratégico que comienza en Australia, ¿Qué equipos llegan mejor?

(Por Maqueda, OneF1 y Maurizio) Este fin de semana, mientras el sol sale sobre Albert Park en Melbourne, algo mucho más profundo que una carrera de autos comienza en la Fórmula 1. El Gran Premio de Australia abre la temporada 2026 del campeonato mundial y, con él, se activa el sistema de innovación más sofisticado del deporte global.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Expansión de categorías: la única forma de generar valor y experiencias relevantes hoy

(Por MBA- Maximiliano R. Otero, junto con M. Maurizio) En el dinámico panorama empresarial actual, la expansión de categorías y la creación de modelos de negocio diversificados son esenciales para el éxito. Marcas líderes como la Fórmula 1 y Stranger Things han entendido que el futuro del marketing va más allá de los productos individuales; se basa en la creación de un universo de experiencias que resuenan profundamente con los consumidores. 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir)

¿Qué es la revolución del Brand Stretching? Las marcas se transforman en universos-ecosistemas culturales

(Por MBA- Maximiliano R. Otero, junto con M. Maurizio) Casos emblemáticos: Lego, Ferrari, Red Bull, Adidas, Stranger Things y F1 demuestran que el crecimiento rentable se logra expandiendo horizontes de marca a través de extensiones de estilo de vida, licencias, colaboraciones estratégicas y experiencias phygital.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir)

Coca-Cola Argentina lanza latas Mundial 2026 que arrasan entre los hinchas y los kioscos (y contesta a Coca-Cola Brasil)

(Por Maqueda y Maurizio) A 100 días del mundial, las marcas tienen que hacer mucho más que otros mundiales, las que sean sponsor y las que no. Coca-Cola Argentina (algo así como la Coca Cola campeona del mundo), tiene una gran responsabilidad, acaba de lanzar una edición limitada de 5 latas coleccionables para conmemorar el Mundial 2026, con un diseño que fusiona el clásico rojo de la marca y grafismos en azul y blanco.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)